Apple Is Now Up To Three Lawsuits Over iPhone Data Collection…. And Counting

You might recall that last year that a security researcher named Tommy Mysk discovered that regardless of whether you allowed your iPhone to send analytics data to Apple or not, iPhones and specifically Apple apps were sending that data anyway. That led to a lawsuit. Then it led to a second lawsuit. And now the number of lawsuits is up to three:

Paul Whalen, the attorney suing Apple in the New York suit, told Gizmodo he’s worked on a number of high-profile data breach cases over the last 20 years, matters that often involve unintentional errors. This isn’t one of those cases, he said.

“Those data breaches happened in large part because someone made a mistake that shouldn’t have occurred,” Whalen said. “In this case, with Apple, there doesn’t appear to be a mistake. Apple knowingly promised one thing and did exactly the opposite. That is what makes this case feel so very different.”

The fact is that Apple is in very deep trouble here. And they really need to speak to this whole situation as simply letting people sue them and saying nothing isn’t a strategy that’s going to work long term. I say that because they have to address the perception that they’ve lied about privacy on their platform. And the longer that they go without doing that, the worse it will get for them. Thus if they were smart, they’d come out and address this head on. This is on top of the fact that there are sure to be more lawsuits regarding this, and the best way to mitigate that is to address this head on.

Here’s the problem with that, Apple rarely does that. They would rather let people sue them and find some way to make whatever issue that they are dealing with go away rather than address the issue in question head on. That’s the sort of thing that works until it doesn’t. And I’m calling it now, it’s not going to work in this case.

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