New Salesforce Study: Data Is Doubling, But Data Skills Are Struggling To Keep Up

New Salesforce research that reveals while companies agree about the advantages of using data to make decisions, there’s a clear disconnect from how they’re using it in practice.

Salesforce’s Untapped Data Research published today, surveyed nearly 10,000 global business leaders. Here are some key findings below:

  • Companies do agree data can help drive decisions73% of business leaders agree that data helps reduce uncertainty and make more accurate decisions in business conversations.
  • Data is doubling, but data skills are struggling to keep up: 41% of business leaders cite a lack of understanding of data as a barrier to entry.
  • Companies are struggling to put data into practice as leaders can’t make sense of it: 8 in 10 (80%) business leaders say data is critical in decision-making at their organization, but 1/3 of business leaders cite the lack of ability to generate insights from data.

Please see here for the Untapped Data Research newsroom post.

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