Salesforce Dreamforce Highlighted AI

AI innovation was the heart of Dreamforce – one of the world’s biggest AI events – this year in San Francisco. To round out the week of AI-related announcements, and to better understand this transformation, Salesforce surveyed Canadian professionals about how generative AI is affecting their roles, productivity, and trust. 

Highlights include:

  • Over half (58%) of professionals believe that generative AI will increase their productivity, on average saving them 4 hours per week.
  • Almost half of marketers (49%) are already leveraging generative AI, with an additional 15% planning imminent adoption (bringing the total to 63%) and many are already using it for copywriting, content creation and to inspire creative thinking. 
  • 78% of employees agree that generative AI lacks human contextual knowledge, and 66% believe there is bias in generative AI output.

The full Canadian survey findings, including data on how professionals feel about the safe use of AI, are available HERE. 

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