As part of Bell’s ongoing work to protect customers and fight fraud, Bell is introducing a new feature called Suspicious Call Detection – a free tool that automatically labels potentially fraudulent or spam calls to help customers better screen incoming calls.
Using artificial intelligence (AI) and machine learning (ML) analytics, the feature displays labels like “Likely Fraud” or “Possible Spam” on suspicious calls, giving customers more control over which calls they choose to answer. It’s available now across Bell’s mobility brands and plans, including Virgin Plus and Lucky Mobile, and will automatically begin working without any action required from customers. The tool will also get smarter over time as it continues to learn from evolving call patterns and threats.
Suspicious Call Detection builds on Bell’s existing call-blocking technology, which proactively stops known fraudulent calls from ever reaching customers. Since first piloting this technology in 2020 and officially launching it in 2021, Bell has blocked more than 6.6 billion unwanted calls. With this new feature, and they’re going a step further by helping customers recognize suspicious calls that can’t be definitively blocked.
Bell has created a dedicated support page for customers with more information on how the feature works: Bell.ca/calldetection
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This entry was posted on April 30, 2025 at 11:17 am and is filed under Commentary with tags Bell. You can follow any responses to this entry through the RSS 2.0 feed.
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Bell expands fraud-fighting efforts with new Suspicious Call Detection feature
As part of Bell’s ongoing work to protect customers and fight fraud, Bell is introducing a new feature called Suspicious Call Detection – a free tool that automatically labels potentially fraudulent or spam calls to help customers better screen incoming calls.
Using artificial intelligence (AI) and machine learning (ML) analytics, the feature displays labels like “Likely Fraud” or “Possible Spam” on suspicious calls, giving customers more control over which calls they choose to answer. It’s available now across Bell’s mobility brands and plans, including Virgin Plus and Lucky Mobile, and will automatically begin working without any action required from customers. The tool will also get smarter over time as it continues to learn from evolving call patterns and threats.
Suspicious Call Detection builds on Bell’s existing call-blocking technology, which proactively stops known fraudulent calls from ever reaching customers. Since first piloting this technology in 2020 and officially launching it in 2021, Bell has blocked more than 6.6 billion unwanted calls. With this new feature, and they’re going a step further by helping customers recognize suspicious calls that can’t be definitively blocked.
Bell has created a dedicated support page for customers with more information on how the feature works: Bell.ca/calldetection
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This entry was posted on April 30, 2025 at 11:17 am and is filed under Commentary with tags Bell. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.