Bell And Telus Adopt Rogers Suretap To Beat Back Apple Pay

Both Telus and Bell put out separate announcements that they were adopting Rogers Suretap Mobile Wallet system. Bell did their announcement in the form of a YouTube Video:

Telus on the other hand went old school by sending me a statement:

With suretap mobile wallet, now available for TELUS customers, we are helping simplify the way customers shop and pay every day. As you know, TELUS is obsessed with improving the customer experience and helping customers maximize the use of their smartphones with value added services that make their lives easier. With suretap, TELUS is enabling its customers to take the next step in mobile wallet transactions while offering an experience that is secure, simple and convenient. Suretap will work alongside the bank mobile payment applications we currently offer in collaboration with partners like CIBC, TD, Desjardins and PC Financial, giving our customers access to the mobile payment solution that is right for them and their everyday routines.

So, why would Telus and Bell team up with Rogers? The answer is simple. They want to be all ahead of the inevitable launch of Apple Pay in Canada. Perhaps even beat it. Now Suretap does have a significant advantage over Apple Pay which is the blessing of Canadian banks. Apple Pay will have to get that and that may take time. Though one has to think that Apple who has more cash than some countries is going to operating its payment system in Canada in the very near future with Canadian banks eventually signing off.

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