When It Comes To Privacy For In Car Infotainment Systems, It’s An Open Question As To What Data Google And Apple Collects From You

The issue of privacy when it comes to in car infotainment systems like Android Auto and Apple CarPlay flared up again yesterday when it came to light that Toyota took a pass on Android Auto because of privacy concerns. They joined Porsche who famously did the same thing a few years ago.

That made me wonder if it is spelled out clearly what data either of these systems collects and how it is used. Why does that matter? I’d like to know if Google or Apple is motioning how aggressively I drive. And what they do with that information and who gets to see it.  Thus I spent a day looking around the Internet to see if such documentation exists. The net result of my research is that neither company does a great job of spelling out what data they collect via their infotainment systems and how it is used. To illustrate this, I want to use Tesla as an example of what I am looking for. Their privacy policy makes it very clear what they collect in terms of data. And they go into a great amount of detail about how it is used. That way, you know exactly what Tesla is doing. As far as I am concerned, this is the gold standard when it comes to this sort of thing as it removes any questions from my mind about what Tesla may or may not be doing.

Now let’s go over to Apple. They have a privacy microsite that is better than most and specifically mentions Apple CarPlay here where it says this:

All the rigorous privacy measures built into your iPhone and apps carry over to CarPlay. Only essential information that enhances the CarPlay experience will be used from your car. For example, data such as your car’s GPS location can be used to help iPhone produce more accurate results in Maps.

That’s something I suppose, but beyond that there’s no specific mention in their privacy policy or anywhere else on their microsite about what CarPlay collects and what is done with that information.

In the case of Google and Android Auto, I was unable to find anything that specifically mentions Android Auto, and I looked at the Android Auto site and their privacy and terms microsite which if you dig for bit lists pretty much every product that they make except Android Auto. Which means that I have no idea what info Google collects. And that’s a step behind Apple who at least gives me some minimal information on this front.

So in either case, both Android Auto and Apple CarPlay fall well short of telling their users about what data they collect and how it is used when compared to Tesla. That’s a problem given how privacy and the security of data is now a top of mind issue. As a result, we’re left with rumor rather than fact. And that’s a huge problem for both companies if they want their infotainment systems to be adopted widely.

My challenge to both companies would be for them to make their data collection and usage policies for their infotainment systems as clear as Tesla does. At least when Tesla spells it out, I know what I am getting myself into up front assuming that I read the document. I believe that Google and Apple owe us the same.

So how about it Apple and Google? Will you do what’s right for users of Android Auto and Apple CarPlay, or will you continue to keep them in the dark about what data you collect and how it is used in terms of those products? Inquiring minds want to know.

 

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