The IT Nerd

First Rogers came up with a $75 “unlimited” plan (as it throttles you after you burn through the 10GB of data that Rogers serves up) that will be part of their normal offerings, then TELUS appeared with a promotional (as it expires on July 2nd) $75 15GB plan with no throttling, and just a few minutes ago Bell joined the other members of the “big 3” with their own $75 plan. Here’s the details from their website:

Our unlimited data plans start at $75 for 10 GB of data at unbeatable speeds across Canada. This allows you to upload, download and stream a ton of content at maximum speed. Beyond 10 GB of maximum speed data, you can use unlimited data at reduced speeds of 256 Kbps for light web browsing, emails and texting, without ever having to worry about data overage fees. See below for more unlimited data plan options and details on how to get started.

Offer ends June 30, 2019.

So this sounds like a clone of the Rogers plan. Except that like TELUS, this offer is time limited as it expires on June 30th. It also doesn’t offer any sort of data top up like Rogers has (which is 3GB of full speed data for $15 after you hit your 10GB cap which makes you eligible for throttling). At least, there’s not one that I see.

So, now that all 3 of the “big 3” have put their cards on the table. Who wins? If you want my opinion, it’s Rogers. That may surprise some of you. But hear me out. Rogers $75 offering is now how they’re going to do business going forward. That gives them the advantage here as TELUS and Bell are only offering their $75 plans as time limited promotions. That’s going to draw a clear distinction between Rogers and the other two of the “big 3” in which Rogers comes out on top. If I were Bell and TELUS, I’d be rethinking their strategies as it looks like we are actually starting to perhaps see some actual competition in the Canadian wireless space, and those two don’t look too competitive at the moment.

This entry was posted on June 13, 2019 at 9:51 am and is filed under Commentary with tags Bell. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.