Roku Announces That They Will Be Making Their Own TVs…. This Could Be Interesting

Roku has announced at CES that they are entering the TV market. Now you’re likely wondering what I am talking about as Roku has partnered for years with companies like TCL, Sharp, and RCA among others to bring Roku powered TVs to market. Valid point. Let me clarify. Roku has announced that they are going to make their own TVs that are independent from their partners:

Building on Roku’s TV streaming leadership and decades of experience, as well as its successful Roku TV program, the new Roku-branded TVs combine the company’s award-winning operating system with its deep expertise in TV hardware, offering more choice and innovation to both consumers and Roku TV partners.  

Available in 11 models ranging from 24” to 75”, the new Roku Select and Plus Series TVs will focus on the features that streamers have come to love. All HD offerings will include Roku Voice Remotes, while all Plus Series TVs will come with Roku Voice Remote Pros. Roku-branded TVs will offer an expanded audio ecosystem, using the all-new Roku TV Wireless Soundbar, to make consumers’ home theater set-up simple and wire-free. Additionally, all Roku-branded TV models will continue to offer fan favorite features including Find My Remote, Private Listening, and access to great content like live TV and sports.

This will be interesting because if I am Sharp, TCL or RCA or any of Roku’s partners, I’d be wondering if Roku is ditching them to make more money. And if they should ditch Roku for Google. I guess that’s why Roku tossed this into the same press release:

In addition, today Roku is announcing a premium OLED TV reference design, now available to Roku TV partners.

Maybe that’s an attempt to keep their partners from rage quitting on Roku. Regardless, like I said earlier, this will be interesting to watch. These new Roku TVs are coming in the springtime in the US at a cost of $119 to $999 for the full lineup of 24” – 75” models. 

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