The IT Nerd

Seeing as Apple was hyping Apple Intelligence to sell iPhones and Macs, and then had to back away from that when they delayed the new Siri, you knew that a lawsuit was going to be inbound. And sure enough, here’s the lawsuit:

The suit, filed Wednesday in U.S. District Court in San Jose, seeks class action status and unspecified financial damages on behalf of those who purchased Apple Intelligence-capable iPhones and other devices.

And:

“Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” the suit reads.

• “This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race.”
• “Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.”

Now I am not a lawyer, but I think that this has merit. Apple did hype Apple Intelligence massively and they did tie it into product launches. So I can see how someone might be a bit ticked off if they bought a new iPhone and some of the key features of Apple Intelligence were not there or didn’t work the way one would have been led to believe. Thus I think Apple might have a problem here that their team of lawyers might have difficulty swatting away. The usual this hasn’t been tested in court applies here. But I suspect Apple is going to focus their efforts in terms of settling this out of court as fast as they possibly can.

This entry was posted on March 21, 2025 at 1:21 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.