CraveTV & Shomi Come To Apple TV…… Cord Cutters Still Need Not Apply

Well, this was a bit of a surprise. A reader reached out to me to let me know that two new channels popped up on his Apple TV today. Shomi which is owned by Rogers and Shaw, and CraveTV which is owned by Bell. In the case of the latter, they even put out a press release with this curious statement:

“Our push to bring CraveTV to as many Canadians as possible continues through Apple TV,” said Domenic Vivolo, Executive Vice-President, Content Sales, and Distribution Marketing, Bell Media. “Apple TV delivers an amazing user experience with its clean interface and famous user-friendly design, elevating the CraveTV experience for our subscribers.”

Okay. But it doesn’t change the fact that you have to be a customer of Bell, Rogers, Shaw, or one of their partners to get either streaming service. Thus if you want to cut the cord, there’s nothing here that helps you to do that. I guess the CRTC will have to “encourge” them to change that.

Pity.

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