For the last few years, I’ve had two of these smart bulbs in my den. But over the last week one would just randomly factory reset itself. After the third time that happened, I figured enough is enough and I replaced both. After doing some research, I finally settled on the GE Cync Full Color Direct Connect Smart Bulb. What led me two this bulb were two things:
- These were Matter compatible. Matter is a common standard for smart home devices. So if your smart home platform (Namely Apple HomeKit, Google Home, Amazon Alexa, or Samsung Smart Things for example) supports Matter, your latest smart home device should work. More on that later.
- The price which was $19.99 CDN for each bulb at my local Best Buy which for whatever reason seemed to be the only place that had them in stock.
Here’s a look at the packaging that this bulb comes in:

What’s interesting about this is that Apple HomeKit isn’t mentioned. In fact, looking around the box the only mention of Apple that I could find is a sentence where it says that it supports “Apple Home” which isn’t a thing. I guess GE didn’t pay Apple to use the HomeKit logo or something. That’s something that may dissuade less tech savvy consumers from buying this bulb unless they really take the time to read the box, or they see the Matter logo and automatically know it will work with Apple HomeKit.
Anyway, here’s the bulb:

It’s unremarkable really. But on the back side of the bulb is a sticker with the Matter pairing code and the associated QR code. So that should mean that I should be able to do the following:
- Screw the bulb into the light fixture’s socket.
- Open up the Home app and click on the “+” sign at the top right and choose “Add Accessory”
- Scan the Matter code
- Sit back and wait for it to be added to my HomeKit setup
- Repeat steps 1-4 for the second bulb as the second bulb as the light fixture had two bulbs.
- Declare victory and have a beer.
That’s not how it went down. I got as far as step three and after a couple of minutes I got an error that the bulb could not be added to HomeKit. I figured that it was a fluke so I tried it again and got the same error. Perplexed I picked up the box and read the instructions as I have to admit that I YOLO’ed things as I had made the assumption that this would be simple to add. That’s when the light bulb went on metaphorically speaking. This is a Matter device that requires a 2.4 Ghz WiFi connection. My iPhone is normally on the 5Ghz bands because I have two separate WiFi bands on my WiFi network. That’s to keep the “slower” devices on 2.4Ghz and the “faster” devices on 5Ghz. I reasoned that because my phone was on the 5Ghz band, it couldn’t talk to the bulb to connect the bulb which was on the 2.4 Ghz band. To address that, I connected my iPhone up to the 2.4Ghz band. Then tried to add the bulbs again. It took two tries for each bulb for whatever reason after I factory reset them using these instructions, but I got it to work.
This in a way illustrates the fact that smart home gear should be easy to install, but sometimes isn’t. In my case my issues were due to how my network is set up, which to be clear isn’t weird as a lot of people run separate WiFi bands as opposed to having a single network that encompasses both bands. So you think this would have been accounted for. But clearly not. And for a less tech savvy user, this might have resulted in them returning these bulbs to Best Buy. The take home message is that Matter clearly has teething pains that need to be addressed in order to make the user experience better.
Anyway in testing these bulbs, I found the response times to be quick. Be it just simply turning them off or on, changing the colour, or increasing the brightness. Speaking of the brightness, these bulbs can get insanely bright. The box says 800 lumens and I believe it. I’ve set them to 70% of that by default. But I’ve created HomeKit scenes that can boost them to full brightness or dim them to 40% of 800 lumens. In terms of colour range, that too is insane as you get a number of methods to dial in the colour of the bulbs:
I have them set to a cool white which works for my wife and I.
All of this is available in the Home app on my iPhone. But I assume that it is similar on other home automation platforms. The other thing that the Home app is supposed to handle firmware updates for these bulbs. That is a good thing as firmware updates aren’t just for functionality and bug fixes. They’re for security as well. And a lot of users don’t update their firmware leaving them open to something bad potentially happening to them.
Now I should mention that these bulbs to have their own iOS and Android app. But if you use one of the major home automation platforms, there’s no reason for you to use that app. Conversely, if you do want to use the app because you’re not on one of the major home automation platforms, setting up these bulbs and controlling them is insanely easy based on tests using a third bulb that I purchased for experimentation purposes. I didn’t encounter any of the issues that I did encounter via Matter.
So would I recommend these bulbs? They do work. The price is great. But you might have issues with the setup which have more to do with Matter than with the bulbs one suspects. So if you by them knowing that you may have to put in some more work than you planned on to get these bulbs operational, you won’t be disappointed.







75% of most visited websites in U.S. and Europe are not compliant with privacy regulations
Posted in Commentary with tags Privado.ai on November 13, 2024 by itnerdPrivacy solution provider Privado.ai released its 2024 State of Website Privacy Report, which reveals that 75% of the 100 most visited websites in the U.S. and Europe are not compliant with current privacy regulations.
Despite stricter privacy enforcement in Europe, Privado found a surprising 74% of top websites in Europe do not honor opt-in consent as required by Europe’s General Data Protection Regulation (GDPR).
Although top websites in the U.S. had a similar non-compliance rate of 76% for not honoring opt-out consent as required by the California Privacy Rights Act (CPRA), Privado found the median volume of compliance risks to be 3X higher in the U.S.
The State of Website Privacy Report is based on data from Privado’s consent monitoring solution collected in September 2024. Privado.ai decided to launch this solution and release this report in response to increasing privacy fines in both the U.S. and Europe.
Six of the 20 largest GDPR fines since 2018 are due to consent compliance violations on websites, with Amazon receiving the second-largest GDPR fine to date, $888M, for targeting users with ads without proper consent in 2021.
In the US, at least 10 companies since 2022 have been fined for violating consent compliance on websites as regulated by CPRA, the FTC (Federal Trade Commission), or HIPAA (Health Insurance Portability and Accountability Act).
With fines mounting and consumers demanding greater privacy, personal data sharing from websites has become a major legal risk for companies worldwide.
State of Website Privacy Report Key Findings
Most websites do not honor consent as required by privacy regulations in the US and Europe
To comply with the CPRA amendment to CCPA (California Consumer Privacy Act), websites in the US must block personal data sharing with advertising third parties if the user opts out of data sharing. To comply with GDPR, websites in Europe must block personal data collection and sharing with third parties unless the user provides opt-in consent. Despite increasing privacy fines in the US and Europe, most websites are not honoring the consent requirements in the US or Europe.
Non-compliant websites in the US average 3X more compliance risks than those in Europe
Privacy teams typically lack the visibility and controls to track what third parties are integrated with on their websites and whether they are honoring consent requirements. With teams using so many third parties to optimize marketing and website performance, privacy teams need comprehensive solutions to continuously monitor consent and data flows.
Top websites in the US and Europe typically share data with over 20 3rd parties
Median 3rd Parties Integrated with Top Websites
Consent management platforms alone do not ensure consent compliance
Consent management platforms (CMPs) are effective at managing the complexity of implementing consent banners and data flows across websites, but CMPs can’t sufficiently monitor and validate consent compliance. Privacy teams need continuous website monitoring solutions to mitigate privacy risk at scale. The solutions should provide a real-time view of third parties integrated with their websites, each data element being sent to which third parties, and consent banner functionality.
Privacy code scanning and consent management platforms together can ensure privacy compliance
Privacy code scanning should be used in conjunction with a consent management platform to implement best-in-class digital tracking governance for websites and mobile apps.
Consent management platforms are critical for collecting, acting on, and recording consent, but they lack the full visibility and governance to ensure personal data doesn’t improperly leak to advertising third parties. Privacy code scanning enables the complete and continuous visibility and governance needed to ensure compliance with today’s complex web of privacy regulations.
To see the complete findings and recommendations, download the State of Website Privacy Report.
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