Appdome today announced the results of its 4th Annual Global Consumer Survey of Mobile App Security here at the OWASP Global AppSec conference. The survey reveals that mobile end users are keenly aware of the growing security, fraud, and privacy threats when they use mobile apps and demand that mobile brands and enterprises step forward to provide real defenses to these threats.
To create the 2024 survey, Appdome partnered with the Open Web Application Security Project (OWASP) and included survey questions that measures consumer alignment with the OWASP Mobile Application Security (MAS) standard, as well as anti-fraud and other cyber objectives. The voice of the global consumer was clear – not only do they demand the protections included in the OWASP MAS standard, but the survey data reveals a challenge to the entire mobile industry to improve the state of the art of mobile app protection, globally.
The 2024 survey data adds to the 120,000+ consumer voices gathered from 12 countries over the past four years, making the Appdome Global Consumer Survey the largest single collection of consumer data on mobile app security, privacy, anti-fraud, and other attack vectors. Mobile applications have taken center stage in consumers’ daily life. Mobile app protection – consisting of mobile app security, malware defense, fraud prevention, and privacy – is now critical to the way consumers choose and use mobile apps, and also critical in whether they choose to stay with and promote a brand.
Several upward trends are revealed in the 2024 data, including consumers’ use of mobile apps, their awareness of mobile attack vectors, the growing expectation of protection in apps and consumers’ willingness to be brand advocates if protected. Here are some of the cyber expectations in mobile apps that hit all-time highs in the 2024 Survey:
- Mobile vs. Web: 55.3% — the highest level ever— of global consumers say they use mobile applications more than web, dwarfing preference for online/web at 22.5%. Furthermore, with 63.4% — the highest level ever— say that they use more than 6 mobile apps weekly.
- Total Protection: 99.5% —the highest level ever— of global consumers demand total protection in mobile apps including mobile app data, account integrity, login, data storage, data in transit, and protection from malware and fraud.
- Social Engineering: 70.6% —the highest level ever— of global consumers have themselves, or know someone who has, been a victim of social engineering or other fraud attacks.
- Fraud Prevention: 83.5% —the highest level ever— of global consumers demand brands proactively prevent mobile fraud from happening rather than reimburse them post-fraud.
- Features vs. Security: 87.4% —the highest level ever— of global consumers say that mobile app protection is equally or more important than mobile app features in their decision to use a mobile app, with 90.6% saying they evaluate the security claims of the brand before downloading a mobile app.
- Fear Inaction: The number of global consumers who fear “developers don’t care” about protecting the mobile app has increased by 258%, topping the four-year survey at 1 in 4 of all respondents.
Consumers maintained strong perspectives on these top trends in the 2024 survey:
- Rewarding Secure Brands: 94.6% —the highest level ever— of respondents state they will become brand advocates for mobile brands that protect their apps and use. More than half (53.6%) said they would use the highest forms of advocacy, such as app store reviews or social media endorsements.
- Consequences for Insecure Apps: 96.7% —the highest level ever— of respondents state they would abandon a mobile brand for failing to protect their app and use, and 73.9% saying they would encourage others to abandon the mobile brand too.
To obtain Appdome’s 4th Annual “Global Consumer Expectations of Mobile App Security Survey,” please visit Appdome Survey.
To learn more about the OWASP Mobile App Security (MAS) standard and join the OWASP community, please visit OWASP MAS.
New GeoFencing, Compliance Solution from Appdome
Posted in Commentary with tags Appdome on July 23, 2024 by itnerdAppdome today announced it has enhanced its award-winning Geo-Fraud Detection service to include two new defenses: Geo-Location Fencing and Geo DeSync Attack Detection. Combined with other Geo-Compliance features available on the Appdome platform, mobile app developers and enterprises can eliminate location-based fraud, ensure geo-compliance and deliver location relevant user experiences in mobile apps free from location spoofing, fake location, VPNs, Fake GPS Apps and other threats.
Geo-fencing is essential in finance apps and other regulated industries that need to meet Know Your Customer (KYC) and other compliance mandates, such as the US Federal Financial Institutions Examination Council (FFIEC), EU General Data Protection Regulation (GDPR), and the Monetary Authority of Singapore (MAS) requirements. Geo-fencing enables mobile app developers to restrict or limit app access on a country or regional level, ensuring that operations are compliant with local laws and regulations.
A Geo Desync Attack is a cyber-attack that intentionally creates mismatches in location data on a mobile device. By manipulating GPS coordinates, altering the time zone settings, and falsifying accelerometer readings, attackers can deceive location-based services and security systems. This type of attack can lead to inaccurate tracking, unauthorized access, and potential breaches of security protocols, undermining the integrity of location-dependent applications and services.
Unlike legacy geo compliance offerings that rely on proprietary, costly, and vendor-built geo service networks, the Appdome Geo Compliance solution zeros in on protecting the mobile device’s built-in location services and ensures these services have not been abused or tampered with. Appdome’s approach eliminates the need for third-party networks, SDKs, complex server-based implementations and does not require third-party monthly usage fees, allowing the enforcement to work even if the device is not network-connected.
The full Appdome Mobile Geo-Compliance solution puts an end to geo-fraud by detecting fake location, fake GPS apps, fraudulent location, detect VPN, no SIM (fake device), teleportation, Geo DeSync and other attacks. Customers simply select the Geo-Compliance features needed in any Android & iOS apps and initiate the build command from CI/CD or using the Appdome Platform’s “Build My App” button. Appdome’s patented technology uses machine learning to code the defenses into each application, so mobile developers don’t have to.
The Appdome Geo-Compliance solution is available in multiple enforcement modes including advanced telemetry and customized responses or workflows when geo compliance threats are detected, and monitoring geo-fraud attacks via the Appdome ThreatScope™ Mobile XDR, either before or after the deployment of geo-location defenses via the Appdome platform.
See the full Appdome Mobile Geo-Compliance solution live at Black Hat USA August 3-8, 2024 in booth #1350.
For more information on Appdome Geo-Compliance capabilities and to book a personalized demo, visit https://www.appdome.com/mobile-fraud-detection/geo-compliance/.
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