Over two-fifths (43%) of those over 50 feel patronized by technology companies according to the latest study by AVG Technologies which surveyed almost six thousand people over the age of 50 about their technology habits and opinions as part of its ongoing AVG Digital Diaries research.
Let me hit the highlights from a Canadian perspective (seeing as AVG surveyed people in Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States) as to what the study found:
Attitudes towards technology
- 64% agree with the statement that ”Technology has improved my ability to shop“ (the lowest of all countries).
- 93% agree with the statement that ”Technology has improved my ability to find information“(the highest of all countries).
- 80% agree with the statement that ”Technology has improved my ability to bank“ versus 77% globally
- 24% of respondents find it easy to keep up with/use the latest tech (the lowest of all countries). 14% say it is either very difficult or impossible (the highest of all countries).
- 86% of the sample agree with the statement that ”Technology has improved my ability to communicate with family and friends“.
- 78% agree with the statement that ”Technology has improved my ability to entertain myself“.
- 30% agree with the statement that ”Technology has improved my ability to keep myself fit and healthy“.
- 75% agree with the statement that ”Technology has improved my ability to arrange travel“.
- 53% agree with the statement that ”Technology has improved my ability to share my life with others e.g. through photos, videos etc.“.
Device ownership/usage
- Among digital devices a camera is the most owned/used at 81%, followed by a Desktop PC at 70%, a laptop at 70%, a phone at 63%, a tablet at 47%, a smartphone at 45%, an eBook at 24% and finally by an activity tracker/wearable device at 4%.
- 77% of respondents use some app on their devices. The most predominant are banking/financial apps at 58% followed by social apps at 49%, shopping apps at 34% (the lowest of all countries), Entertainment apps at 34%, news apps at 32%(the lowest of all countries), 32% also use Travel apps, 14% use health-related apps and 7% use Picture apps e.g. Instagram, Snapchat (the lowest of all countries).
Social media
- 65% are daily users of Facebook, 29% use LinkedIn 20% use Google+, 16% use Twitter, 14% use Pinterest and 24% of respondents are not on a social network at all (consistent with results from other countries).
- 50% of respondents don’t use any communication service such as Skype, Facetime, What’s App, etc..
- The most widespread communication service is Skype with usage at 42% and Facetime at 20%.
Technology in general
- 33% of respondents think that tech companies patronise older customers.
- 48% think that companies talk down to them when they want help.
If you want to see some other facts from the study, have a look at this link. It’s very enlightening and perhaps perceptions of those over 50 need to change and change now.

Games, Music and Shopping Apps Hit Smartphones Hardest: AVG
Posted in Commentary with tags AVG on February 25, 2015 by itnerdAVG has just came out with their he quarterly Android App Performance Report and it highlights some interesting findings based analyzing aggregated, anonymous data from over one million AVG Android app users to discover the top performance-affecting apps worldwide. Those findings are:
If you want to read the full report, click here. It’s a very interesting read for Android users.
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