Multiply is the first AI-native media agency for B2B companies. All marketers know that in traditional advertising, campaigns start losing effectiveness the moment they launch. Creative gets stale and audiences tune out. Multiply calls this phenomenon “decaying ads.”
Today, the company emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising, where ads use internal data to continuously get better on their own. The round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, Google Head of Gemini and Google Labs Josh Woodward, and executives from HubSpot, Braze, Issuu, Brex, Sierra, and Common Room, among others.
Early customers report outsized impact in sales pipeline generated from ads. Vanta, a leader in security automation, which has raised over $500 million from Sequoia Capital and other top VCs, shared: “We’ve seen 770% more sales meetings, we build and test faster with their AI, and their team is strategic, hands-on, and operates as trusted partners.” Listen Labs, the leading AI customer research platform that has raised $100M, said LinkedIn has become its most efficient paid channel for new leads, with campaigns performing 5X above LinkedIn benchmarks. Across customers, the common thread is velocity, and lead quality, and pipeline impact.
Multiply was founded by Matt Jayson, formerly at Google and Brex, and Ashish Warty, formerly SVP Engineering at HackerOne and engineering leader at Dropbox and Airship.
To tackle something this ambitious, Multiply couldn’t just build AI software. The company operates as a media agency staffed by expert strategists, who use Multiply’s proprietary AI to operate campaigns at speeds and with impact previously impossible.
Multiply’s Customer Insights AI Agent extracts real customer language from sales calls and uses it to personalize ads. The ICP Agent analyzes closed-won deals to refine targeting. The Quality Score Agent continuously tune copy and keyword alignment. The Creative Design Agent refreshes images weekly. The A/B Testing Agent runs hundreds of experiments, quickly identifying winners and cutting losers. Ashish Warty, Co-founder and CTO of Multiply, describes, “Together, these systems allow Multiply to iterate faster than any traditional agency model.”
While Multiply launched first with Google and LinkedIn ads, the company says its infrastructure was designed for emerging AI-driven ad platforms like ChatGPT ads. Multiply is already helping its customers prepare for ChatGPT ads. All campaign learnings and experimentation systems can extend directly into new formats, including conversational and AI-driven advertising experiences.
Looking ahead, Multiply will expand into a full omni-channel ad buyer for B2B companies, enabling businesses to launch and optimize advertising across all major platforms from a single system. The roadmap includes expansion to additional channels, daily creative refresh, unified cross-channel attribution, and AI-driven budget allocation across ad channels to maximize pipeline impact. As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.
Multiply raises $9.5m for self-learning ads, reports 300%-500% pipeline increase for B2B companies
Posted in Commentary with tags Multiply on March 18, 2026 by itnerdMultiply is the first AI-native media agency for B2B companies. All marketers know that in traditional advertising, campaigns start losing effectiveness the moment they launch. Creative gets stale and audiences tune out. Multiply calls this phenomenon “decaying ads.”
Today, the company emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising, where ads use internal data to continuously get better on their own. The round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, Google Head of Gemini and Google Labs Josh Woodward, and executives from HubSpot, Braze, Issuu, Brex, Sierra, and Common Room, among others.
Early customers report outsized impact in sales pipeline generated from ads. Vanta, a leader in security automation, which has raised over $500 million from Sequoia Capital and other top VCs, shared: “We’ve seen 770% more sales meetings, we build and test faster with their AI, and their team is strategic, hands-on, and operates as trusted partners.” Listen Labs, the leading AI customer research platform that has raised $100M, said LinkedIn has become its most efficient paid channel for new leads, with campaigns performing 5X above LinkedIn benchmarks. Across customers, the common thread is velocity, and lead quality, and pipeline impact.
Multiply was founded by Matt Jayson, formerly at Google and Brex, and Ashish Warty, formerly SVP Engineering at HackerOne and engineering leader at Dropbox and Airship.
To tackle something this ambitious, Multiply couldn’t just build AI software. The company operates as a media agency staffed by expert strategists, who use Multiply’s proprietary AI to operate campaigns at speeds and with impact previously impossible.
Multiply’s Customer Insights AI Agent extracts real customer language from sales calls and uses it to personalize ads. The ICP Agent analyzes closed-won deals to refine targeting. The Quality Score Agent continuously tune copy and keyword alignment. The Creative Design Agent refreshes images weekly. The A/B Testing Agent runs hundreds of experiments, quickly identifying winners and cutting losers. Ashish Warty, Co-founder and CTO of Multiply, describes, “Together, these systems allow Multiply to iterate faster than any traditional agency model.”
While Multiply launched first with Google and LinkedIn ads, the company says its infrastructure was designed for emerging AI-driven ad platforms like ChatGPT ads. Multiply is already helping its customers prepare for ChatGPT ads. All campaign learnings and experimentation systems can extend directly into new formats, including conversational and AI-driven advertising experiences.
Looking ahead, Multiply will expand into a full omni-channel ad buyer for B2B companies, enabling businesses to launch and optimize advertising across all major platforms from a single system. The roadmap includes expansion to additional channels, daily creative refresh, unified cross-channel attribution, and AI-driven budget allocation across ad channels to maximize pipeline impact. As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.
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