Statista reports that the number of connected IoT (Internet of Things) devices is forecasted to hit 75.44 billion by 2025. The figure paints a clear picture of the growing presence of IoT devices in every household.
However, convenience isn’t the only thing that these connected devices bring to a user’s life. In fact, IoT has made users’ devices more exposed to security breaches. SonicWall informs in its 2019’s Cyber Threats Report that IoT attacks have grown over 70 billion between 2017 and 2018.
IoT & Cyber Threats
There’s certainly no shortage of IoT related attacks in today’s cybersecurity landscape. Every year a new variant of malware is reported to be involved in the attacks.
The proliferation of IoT devices has also given cybercriminals multiple entry points unlike before. Whether it is healthcare technology, a smart car, smart appliance, or a baby monitor, not a single device is safe against cyberattacks like Distributed Denial of Service (DDoS).
Amongst the many past cyber incidents, Dyn DDoS was the biggest attack ever recorded in internet history. The DDoS attack used the Mirai botnet, and it took down a significant portion of the Internet, paralyzing even top web services like Twitter, CNN and more.
Similarly, in 2017, Homeland security, as well as FDA, issued notification against 465,000 pacemakers that were found to have serious security vulnerabilities.
Action Plan
Cyber threats have increased by 67% in the last few years, and if things go as they are, attacks will inflate even more in the future. However, there are certain security measures which users can take to protect the integrity of their data.
- First and foremost, users should keep the firmware of their IoT devices updated. Device manufacturers release security fixes now and then. These fixes patch the existing vulnerabilities in the device.
- Secondary and tertiary networks should be created on the router, dedicated to the IoT devices.
- Users should employ end-to-end encryption with a VPN like PureVPN to secure all the internet traffic transmitted through the IoT network.
- UPnP feature should be disabled since it gives easy access to any device to the network.
- A firewall must be installed to disallow any malicious traffic from entering into the IoT network.
Safer Black Friday and Cyber Week Shopping Demand More Than One Tool – Research Yields Consumer Security Tips
Posted in Commentary with tags PureVPN on November 24, 2025 by itnerdAs millions of consumers prepare their budgets, credit cards and digital wallets for Black Friday and Cyber Week, the common wisdom is clear: use a VPN to protect your financial data. But in a study conducted by PureVPN, researchers with Ontario Tech University and CQR Cybersecurity found that relying on a standalone VPN, or juggling it alongside separate password managers and ad blockers, creates a false sense of security that cyber thieves are ready and able to exploit. PureVPN also announced a Black Friday and Cyber Week pricing discount of 88 percent at $1.49/month for unified, attack-thwarting online shopping and communications.
According to the study “The Cost of Fragmentation: Measuring Time, Spend and Risk in Personal Cybersecurity Tool Stacks,” the use of separate security tools for VPNs, password management, and ad blocking creates a dangerous security gap. The data shows that 38% of modern cyberattacks now exploit stolen credentials and exposed connections, specifically by taking advantage of the data exposed by non-integrated tools.
The Hidden Risk of the Security Gap
Shoppers often assume they are safe if they have a password manager and a VPN installed. However, when these tools don’t communicate and integrate with one another, risks emerge. A typical example of this is when a consumer auto-fills credit card details or passwords on mobile devices while their separate VPN is disconnected, a common occurrence due to “alert fatigue,” and those credentials can travel over the exposed network.
Alert Fatigue: The Enemy of Safe Shopping
The rush of online Black Friday deals and the contention for in-store “door opener” specials are chaotic. Adding a barrage of security notifications can make this chaos worse – and for many, overwhelming. And that’s when a shopper turns to risky behaviors like turning off their VPN. The study found that the average consumer manages 3.4 distinct security apps, and spends up to 27 hours a year maintaining them, leading to a cycle of “alert chaos”:
Safer Shopping Solution: Integrated and Easy Protection, Not Competing Apps
For a safer holiday shopping season, PureVPN is offering discounts on its new Unified Security Suite, which was specifically designed to close security gaps for mobile and online shoppers – especially those who aren’t IT hobbyists. Combining a VPN, Password Manager, Dark Web Monitoring, and Tracker Blocking into a single app, the suite ensures that critical actions are protected automatically.
Key PureVPN Unified Security Suite protections for Black Friday shoppers include:
PureVPN’s Black Friday and Holiday Season Pricing – Now 88% Off.
PureVPN has launched a $1.49/month Black Friday offer on its Unified Security Suite app to help protect privacy in response to the last year of rising cybercrime, offering consumers the best value-to-feature ratio among VPN providers.
Availability
The new unified PureVPN app is now available on Android and iOS. This Black Friday, shoppers can secure their digital footprint not just with a VPN, but with a complete, integrated defensive perimeter. With the Unified Security Suite now live on both platforms, PureVPN is redefining personal protection: one app, zero complexity, complete peace of mind.
To learn more, visit: https://www.purevpn.com/order
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