A new study from Sage reveals the evolving role of technology channel and reseller partners in the U.S. and Canada. The study indicates a shift from point solutions providers and integrators to strategic advisors for SMBs, unlocking significant growth opportunities and paving the way for greater digital agility.
The report, ‘Small and medium-sized business demand for digital advisory services fuels IT channel growth’, surveyed 2,800 technology channel decision-makers globally, including in the U.S. and Canada, to better understand the key drivers impacting the IT channel and reseller market today.
The research highlights that the majority of technology resellers in the U.S. (59%) and Canada (52%) have shifted their focus toward providing strategic advice and services, aiming to improve SMBs’ ability to swiftly adapt to market shifts, new technological breakthroughs and evolving customer demands.
The report found that almost three-quarters of SMBs in the U.S. (73%) and Canada (74%) see investing in digital agility as a high priority, believing it will drive business growth (30%), followed by enhance competitiveness in the U.S. (25%), and increase efficiency in Canada (26%).
Key findings include:
- Shift to Advisory Roles: U.S. and Canadian channel leaders are split on what is driving the shift to advisory roles with U.S. leaders citing the use of technology and data analytics for personalized solutions (59%), increased competition in the market requiring differentiation and value-added services (57%) and desire to build stronger customer relationships (55%). In Canada, leaders attribute the shift to the need to keep up with shifting customer demands (56%) and building stronger customer relationships (53%).
- Digital Agility of SMBs: Almost two-thirds of Canadian SMBs (64%) and half of SMBs (51%) in the U.S. are recognized as ‘fairly digitally agile’ by channel leaders, highlighting their quick adoption of technologies that enhance efficiency and customer experience. However, only 39% of U.S. and 28% of Canadian partners feel SMBs are adequately prepared for future disruptions. Continuous investment in digital tools and training, supported by channel partners, is essential for maximizing the benefits of a digital-first approach.
- Challenges in Driving Digital Agility: The report identifies the main obstacle preventing channel partners from effectively supporting SMBs as the complexity of technology and integration processes. In the U.S., channel partners face significant challenges in providing advisory services, primarily due to keeping up with evolving technology and balancing priorities (both at 48%), along with SMB resistance to advisory services (45%). Similarly, in Canada, nearly half of the channel partners (47%) cite the complexity of technology and integration processes as the top hindrance to supporting SMBs’ digital agility journey.
- Adoption of Innovative Technologies: The majority of U.S. channel partners are focused on driving the adoption of innovative technologies (59%), while 52% of Canadian resellers are prioritizing offering strategic advice and solutions. This is to ensure that SMBs not only access but effectively utilize technology to enhance responsiveness and competitive edge in a rapidly changing market.
- Critical Technologies: Channel leaders in both Canada (62%) and the U.S. (56%) believe cybersecurity solutions are the most instrumental in fostering digital agility. AI and automation followed closely, with 58% in Canada and 56% in the U.S. finding these as the second most critical technologies. Focusing on these areas can enhance SMB efficiency, and security.
Sage’s research underscores the importance of deepening collaboration between IT resellers and SMBs to fully harness new technologies and enhance resilience against market changes. By focusing on areas like cybersecurity, digital transformation, and operational efficiency, IT resellers can boost their growth while helping SMBs successfully navigate these challenges.
Summary of methodology
The research questioned 2,800 decision makers in the tech industry whose company resells tech and IT supplies/services for various businesses in Canada, France, Germany, Portugal, South Africa, Spain, the United Kingdom and United States. The interviews were conducted in April and May 2024.
This online survey was conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct.
Sage Strengthens Partnership with Microsoft
Posted in Commentary with tags Sage on July 29, 2024 by itnerdSage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today announces new developments in their ongoing partnership with Microsoft. The advancements in Sage Instant Analysis, Sage Active and Sage Network are set to enhance operational efficiency and innovation for SMBs through integrated solutions and cutting-edge technologies.
Enhanced Financial Analysis with Sage Instant Analysis:
As part of Sage Copilot’s reporting and analytics capabilities, Sage Instant Analysis integrates Microsoft Azure OpenAI Service to empower SMBs by unlocking their data. Embedded within Sage Active, this tool can swiftly access financial data from various in-product forms, enabling customers to glean financial insights that might have otherwise been overlooked. With just a click, users receive actionable insights about their company’s financial health, including detailed assessments of strengths, weaknesses, and critical areas such as the balance sheet, cash flow, working capital, and gross profit. This integration makes it easier to manage business activities, boosting productivity and streamlining routine tasks.
Unlike simple automation that uses a template requiring new data input by the customer, Sage Instant Analysis can delve into the details of a company’s year-to-date financial performance by using accounting data already in the system. The service dives beneath the surface of financial reports, using advanced large language model (LLM) engineering through Azure OpenAI Service that not only reads numbers but truly understands them – calculating key ratios and providing rich context for decision-making.
Sage Instant Analysis uses sophisticated prompt engineering models and chaining techniques for easy data ingestion and processing through Azure OpenAI Service. Intelligent cache remembers past calculations, eliminating unnecessary LLM calls. Additionally, detailed logging and analytics provide visibility into how and when the service is being used.
Output from Instant Analysis can be set to a user’s native language – French, Spanish, German or English – based on preferences stored in the user profile.
Built on Microsoft Azure App Service, Cosmos DB and Blob Storage, Instant Analysis, a feature of Sage Active, is available in France, Spain and Germany and is tailored to the evolving needs of European small businesses, allowing them to automate accounting, manage sales and cash flow, and navigate the complexities of European legislation. Helping to create and manage products, optimize sales flows, and generate professional invoices and quotes efficiently, Sage Active streamlines processes so customers can drive growth and innovation across their businesses.
Sage Network – Connected Accounting
Sage Network is transforming the way businesses interact, by automating workflows and synchronizing financial transactions across entities, even those outside the Sage accounting software ecosystem. Sage Network integrates seamlessly into the broader Microsoft ecosystem with connectors to Microsoft Dynamics 365 and Microsoft 365. These integrations enable Dynamics users, along with users of other third-party accounting products and the Sage portfolio, to create an integrated global network. This enhances efficiency by reducing manual data entry and speeding up financial processes.
Sage Connect, the user interface that enables the Sage Network business interconnectivity, offers a simplified, secure platform for managing financial transactions and automating accounts receivable (AR) and accounts payable (AP) workflows, leading to faster payments and improved compliance, including e-invoicing.
For SMBs and Sage’s partner ecosystem, this means accessing a unified platform that not only streamlines financial operations and AR and AP digital workflows, but also opens up new opportunities for collaboration, efficiency, and growth within the Microsoft ecosystem.
HR and Payroll – Enhancing Workforce Management
Sage continues to work with Microsoft on enhanced HR and payroll capabilities, aiming to provide SMBs with advanced tools for more efficient workforce management.
Enhancements include integrating HR tasks within the flow of work through Microsoft Teams, starting with the highly utilised absence and time off feature of Sage People. Employees can now request various types of leave directly via a chatbot in Microsoft Teams, with approvals managed through the platform and synchronised with Microsoft Outlook calendars to streamline processes.
Additionally, a new interview scheduling feature integrated with Microsoft Outlook , enables recruiters to swiftly coordinate interviews, addressing the fast-paced demands of today’s competitive job market.
Benefits for SMBs and Partners
Sage’s integration with Microsoft brings significant advantages to SMBs and Sage’s partner ecosystem, including:
Looking Ahead
Sage is continuously exploring new ways to support SMBs and the wider partner ecosystem to boost operational efficiency and resiliency in a dynamic economic landscape.
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