Viral Nation, a leading social media transformation and technology company, enhances its award-winning brand safety and reputation management solution, Viral Nation_Secure, with the addition of AI-powered copyright infringement detection for music and audio. This industry-first feature will enable users to identify instances of copyright infringement of owned music and audio files used in social media posts, safeguarding corporations from potentially costly lawsuits and damaged reputations.
With the rapid growth of the creator economy, copyright infringement has become a growing concern for corporate brands looking to leverage social media to connect with their audience and promote their services—entrusting brand ambassadors to deploy creative campaigns that engage target audiences while adhering to ever-changing copyright and licensing laws.
Inappropriate use of social media can significantly impact a company’s revenue, brand value, trust, goodwill, and ethical reputation. Studieshave shown that companies facing reputation loss due to social media can experience a decline in value of 30%, while those that manage reputation crises effectively can gain 20% in value. In 2022, major music labels were awarded nearly $47 million over a piracy suit. Copyright owners have been resorting more frequently to legal action against the infringement of music, employing copyright law as their preferred method.
Leveraging a custom AI model, Viral Nation_Secure audits posts across all major social media platforms and media types. It enables marketing, communications, HR, legal and other teams to audit and monitor social media activity of brand advocates, sponsored influencers, executives and employees, ensuring their online behavior is consistent with the brand’s core values.
In addition to the added value of copyright infringement detection, key features and benefits of Viral Nation_Secure include:
Complete social audits for accurate, comprehensive data analysis utilizing augmented intelligence for complete content moderation.
Compliance management and live monitoring of social media posts, ensuring companies are always in line with the latest regulations.
Customizable social media background checks that enable companies to adjust their tolerance levels and flagging criteria for instances of profanity, intolerance, hate speech, violence, graphic or sexually suggestive content, illegal or regulated substances, specific industry regulations and more.
Fast and accurate reporting where brands can get customized, multilingual analysis of social data across major platforms, motivating brands to make decisions quickly in order to stay ahead of the competition.
AI-powered analysis to screen all social media text, images, transcribed video, tagged posts and comments—offering text categories, sentiment and emotion analysis in 13 different languages.
Multi-cloud platform infrastructure with ISO/SOC compliance and multiple unique patents within the functionality of the Viral Nation_Secure solution.
Viral Nation_Secure with copyright infringement detection is available now. Interested parties can schedule a demo or request more information here.
Additionally, the secure functionality of the audit and approval process is available in the recently launched Viral Nation_Empower solution — a complete enterprise solution that enhances and elevates employee advocacy and engagement programs across major social media platforms. It drives, improves and tracks employee engagement, alignment, satisfaction and trust with brand safety monitoring and collective engagement analytics, while also streamlining the customer’s buyer journey. With a direct integration to Viral Nation_Secure, companies get peace of mind that all employee posts adhere to brand and campaign guidelines and avoid copyright infringement, while monitoring overall sentiment online.
Viral Nation_Secure Adds Copyright Audit Functionality To Help Companies Avoid The Growing Problem of Piracy Lawsuits
Posted in Commentary with tags Viral Nation on June 1, 2023 by itnerdViral Nation, a leading social media transformation and technology company, enhances its award-winning brand safety and reputation management solution, Viral Nation_Secure, with the addition of AI-powered copyright infringement detection for music and audio. This industry-first feature will enable users to identify instances of copyright infringement of owned music and audio files used in social media posts, safeguarding corporations from potentially costly lawsuits and damaged reputations.
With the rapid growth of the creator economy, copyright infringement has become a growing concern for corporate brands looking to leverage social media to connect with their audience and promote their services—entrusting brand ambassadors to deploy creative campaigns that engage target audiences while adhering to ever-changing copyright and licensing laws.
Inappropriate use of social media can significantly impact a company’s revenue, brand value, trust, goodwill, and ethical reputation. Studies have shown that companies facing reputation loss due to social media can experience a decline in value of 30%, while those that manage reputation crises effectively can gain 20% in value. In 2022, major music labels were awarded nearly $47 million over a piracy suit. Copyright owners have been resorting more frequently to legal action against the infringement of music, employing copyright law as their preferred method.
Leveraging a custom AI model, Viral Nation_Secure audits posts across all major social media platforms and media types. It enables marketing, communications, HR, legal and other teams to audit and monitor social media activity of brand advocates, sponsored influencers, executives and employees, ensuring their online behavior is consistent with the brand’s core values.
In addition to the added value of copyright infringement detection, key features and benefits of Viral Nation_Secure include:
Viral Nation_Secure with copyright infringement detection is available now. Interested parties can schedule a demo or request more information here.
Additionally, the secure functionality of the audit and approval process is available in the recently launched Viral Nation_Empower solution — a complete enterprise solution that enhances and elevates employee advocacy and engagement programs across major social media platforms. It drives, improves and tracks employee engagement, alignment, satisfaction and trust with brand safety monitoring and collective engagement analytics, while also streamlining the customer’s buyer journey. With a direct integration to Viral Nation_Secure, companies get peace of mind that all employee posts adhere to brand and campaign guidelines and avoid copyright infringement, while monitoring overall sentiment online.
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