Late last week, Rogers announced a $100 million joint venture with VICE Media to have the latter create content for mobile, web and TV in 2015, to target the very desirable 18-34 year old demographic. VICE will relocate from New York to Toronto and set up shop in a studio to create content including news, drama, documentaries and programming covering food, sports, fashion, tech, and more. There will also be a VICE TV Network, plus create daily mobile video blasts exclusively for Rogers and Fido customers.
My take on this is that Rogers is using this as well as the NHL to give content to their subscribers so that they will consume more data. That’s likely a smart move on their part. Let’s see if it translates onto the balance sheet.
FotoYapp Launches – Allowing Users to Engage in Social Media on A Global Scale
Posted in Commentary with tags Yappin on November 1, 2014 by itnerdYappn has launched FotoYapp. This application allows users to engage in social media on a global scale by breaking down the language barrier. FotoYapp allows viewers and users around the world to share images, 18 second video and social comments in 67 native languages, promoting Global Storytelling together with sites like Facebook, Instagram, Twitter, Pinterest, Flickr, Tumblr and Google+ in almost any language.
FotoYapp creates the ability to reach a larger audience in their native language and communicate brand messages globally through images and social content. FotoYapp’s Official solution provides a robust set of features not found anywhere else, allowing for customized control of content, time elements and user engagement opportunities in multiple languages. Celebrities like Jamie Chung, Nick Cannon and Ashley Green have all posted on FotoYapp since the launch last month.
The app is available now for Android and iOS. It’s worth looking into.
Leave a comment »