I got a question from a medium sized business owner yesterday:
Hello IT Nerd. I am getting really negative reviews from ex-employees on a site called Glassdoor. I was wondering if there was any way to lessen the impact of these reviews as they are now affecting my ability to recruit and retain employees? Would it be wise to use a service that specializes in removing these sorts of reviews to solve this problem?
Thank you.
Thanks for the question. If you don’t mind, I’m going to first answer this question from a general perspective as I think that would be of value to the majority of readers who will see this.
Sites like Glassdoor and Indeed which let employees review employers, or Yelp or Google reviews which review everything from shops to restaurants can really have a negative effect on a business when the business in question gets a negative review. Now if you get the odd negative review on one of these sites, you can chalk that up to the law of averages as not everyone is going to like your product or service. But if bad reviews are consistently being put online, chances are you have deeper issues within your organization that you need to address. Or perhaps you have some sort of online troll that is out to get you. Though from my experience, while that does happen, it is not a common occurrence.
Now, how do you deal with a bad review? In my opinion, your best strategy is to deal with it head on. Reply to the review and ask for details. Show empathy and offer to engage in a conversation via the phone or by e-mail. If the person does reach out, work with them robustly and earnestly to resolve whatever issue that they have. This approach will do two things for you. One is that it will win you fans if you follow though 100% of the time. The other thing it will do is that it will bring to light the trolls that are out there as they tend to not to respond to this approach, or they respond negatively which will out them as being a troll. One other thing that may also work for you is to have those people who’s concerns you’ve addressed post a follow up review to illustrate that you’re open to feedback and willing to address concerns that are brought to you. As for using a service to “erase” these reviews. I am not a fan of that personally. Reviews can only be deleted if they cross a certain threshold of being inaccurate or hostile. Plus it’s up to the review site in question to make that happen. On top of that, even if you do pay someone to delete those reviews and they can actually do that, you’ll often get a boomerang effect where negative reviews will either come back in spades, or you’ll get accused of covering up your problems, or both. Thus I don’t think that paying for one of these services is money well spent.
Now to your specific question about ex-employees posting negative reviews about your company. I will say up front that I know nothing about your company. Nor am I a HR expert. But I believe that much of what I said applies to your situation. My thinking is that there’s some issue inside your company that is making these people default to leaving negative feedback. Most likely it is starting while they are working for you. Thus on top of employing the strategies that I mentioned above, it may be wise for you to engage those who are currently working for you to understand if there is anything that is going on inside your company that is making this happen. Maybe by doing that, you can avoid this situation entirely.


