As Canadians look forward to the 2022 holiday season, retailers can expect to see a more price-conscious shopper that’s focused on cost and convenience.
With Black Friday and Cyber Monday around the corner, Google Canada is revealing new insights about how Canadians are changing their holiday shopping behaviours along with some of the top trending items Canadians are looking for this Black Friday and Cyber Monday.
You can also check out Google’s blog post for more information.
Here’s how Canadians plan to shop for Black Friday/Cyber Monday this year:
- Digital is here to stay and is now the gateway to all commerce
- While we expect to see a return in-store shopping this holiday season, shoppers will use digital to inform, inspire and enable their purchases.
- 86% of shoppers discover brands/products while browsing online(1)
- 89% of holiday shoppers searched online first before a store visit(2)
Holiday shoppers are price-conscious about their spending this season
- 72% of surveyed Canadian holiday shoppers say they are concerned about the rising cost of items they need or want to buy(2)
- 60% of holiday shoppers say they plan to buy less because of the impact of inflation on their finances(2)
- Search interest for price sensitive terms have increased this year, with ‘discount code’ increasing 2x and ‘price match’ up 7x(3)
- 85% of Canadian holiday shoppers say they will shop at a store with discounts(2)
- 73% said they will shop with stores that offer free shipping(2)
- 41% of holiday shoppers said they are comparing prices and price matching(2)
Holiday shoppers are being strategic, making fewer impulsive purchases
- More than half (54%) of holiday shoppers said they will confirm an item is in stock before going into stores(2)
- 1 in 4 holiday shoppers say they are shopping for things now that they don’t need until later because they’re worried items will go out of stock(2)
- Nearly half of Canadian holiday shoppers say they’re taking inventory of what they have to determine what they need(2)
- 32% say they keep an eye out for new brands even if they’re not planning to buy right then(2)
Holiday shoppers are getting ahead of the season
- Nearly 1 in 4 surveyed Canadian holiday shoppers had said they had already begun their holiday shopping by mid-September and 1 in 3 said they planned to start earlier this year than they had in 2021(2)
- Searches interest for “black friday” and “outdoor christmas lights” are already growing strongly compared to last year, with searches for ‘black Friday’ up 300%, and ‘christmas lights’ up 80%(3)
Here’s what Canadians are searching for leading into Black Friday/Cyber Monday:
Source
- Google/Ipsos, “Holiday Study,” Shopping Period Oct 30 2021 –Dec 23 2021, Online survey, CA, 18+ who shopped in the past two days.1 n= 2669; Think with Google: How consumers discover brands online
- Google commissioned Ipsos Consumer Continuous, US, CA, UK, FR, DE, IT, AU, JP, IN, CN, BR, MX, ES, ZA, KR, AR, CO, BE, CL, PE, SE, NL, DK, FI, NO ~n=235-489 online consumers 18+ per market that plan to shop for the holidays. Sep 8-11, 2022
- Google trends data, Canada English





Guest Post: TikTok removed nearly 50 million videos due to minor safety in Q2 2022
Posted in Commentary with tags Atlas VPN on November 16, 2022 by itnerdVideo sharing platform TikTok has over 1 billion users and is among the most popular social media.
According to the data presented by the Atlas VPN team, TikTok removed nearly 50 million videos due to minor safety in the second quarter of 2022. Notably, most of these videos were taken down due to nudity and sexual content involving minors.
In total, TikTok removed over 113 million videos in Q2 2022. The platform’s automated defenses deleted 48 million videos, while the moderation team removed over 65 million. In addition, TikTok changed the initial decision and restored about 6 million videos.
Of those videos, nearly 44% were removed due to minor safety. TikTok deleted about 24 million videos, about 21% of all, due to illegal activities and regulated goods. Out of all removed videos, adult nudity and sexual activities made up nearly 11% or about 17 million videos.
Cybersecurity writer at Atlas VPN Vilius Kardelis shares his thoughts on TikTok safety for minors:
“While TikTok might have solid policies to protect minors, it does not always reflect in practice. Social media platforms develop new products or functionalities and release them without seriously addressing online safety, particularly for minors. As of now, TikTok seems behind other companies when it comes to creating a safe environment for their underage audience.”
Minor safety
While most content on TikTok is fun or educational, people can still find some disturbing videos.
Out of the total videos removed due to minor safety, nearly 76% involved nudity and sexual activity involving minors. Harmful activities by minors made up nearly 16% of all removed videos due to underage people’s safety policy. Content containing physical and psychological harm to minors made up about 4% of violations.
Out of all deleted videos due to minor safety, 2.4% were engaging in the sexual exploitation of underage people. At the same time, grooming behavior was the reason behind nearly 2% of video removals.
To read the full article, head over to:
https://atlasvpn.com/blog/tiktok-removed-nearly-50-million-videos-due-to-minor-safety-in-q2-2022
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