Archive for Accenture

A Work Anywhere Workplace Is What Canadians Want: Accenture

Posted in Commentary with tags on July 21, 2021 by itnerd

As organizations around the world make plans for their people to return to the workplace, the latest research report from Accenture finds that 61% of Canadians prefer a hybrid or remote work model.

The research report encompassing 9,326 workers in 11 countries titled, “The Future of Work: Productive Anywhere,” found that while 37% of workers in Canada feel they can be productive and healthy primarily while working remotely, another 41% feel they can be productive and healthy anywhere, either fully remote or onsite or a combination of the two ─ as the hybrid workplace emerges.

Globally, 85% of people who say they can be productive and healthy anywhere also say they plan to stay with their company for a long time. However, finding a hybrid model that works for all generations may be a challenge: three in four Gen Zers (74%) want more opportunities to collaborate with colleagues face-to-face, a higher percentage than Gen Xers (66%) and Baby Boomers (68%).

Surprisingly, while the global research found 42% of people thriving, only 26% Canadians identified as thriving, showcasing less optimism and more fatigue in their workforces compared with their peers globally.  About a quarter (28%) of Canadians feel their companies are meeting their emotional health needs (compared to 36% globally), and only 26% say their companies are meeting their physical health needs (compared to 34% globally).

The report uncovered that what separates those Canadian workers who are productive anywhere (41%) from those who are disconnected and frustrated (11%), is not stress, but whether they have the right resources on an individual and organizational level to help them be productive anywhere. These resources range from job autonomy and positive mental health to supportive leadership and a digitally mature organization.

Further, organizations that enable a resilient workforce to be more productive and healthier anywhere are also reaping financial benefits: 56% of high revenue growth companies in Canada have already enabled productivity anywhere workforce models.

As responsible leaders consider the various options available to their workforces, they must move beyond a focus on physical location to shape a future of work that provides their people with the resources they need to be productive anywhere. Accenture recommends that organizations consider these specific actions:

  • Accelerate Modern HR – The world around us has changed, and HR policies and practices must evolve. Develop a strategy that ensures workers are Net Better Off ─ across six workplace dimensions including relational, physical, emotional and mental —as they transition to new workspaces, teams and roles.
  • Design work around people – Organizations must acknowledge and respond to the needs of all types of workers. Organizations that support psychological and physical safety will foster trust.
  • Build digital fluency – Digitally fluent organizations have higher revenue growth and are more likely to be considered great places to work. Focus on designing tailored skilling and learning paths that serve the needs of all workforce segments.
  • Lead with humanity – Responsible leaders create environments in which the Modern Board, CEO and entire C-suite work together — no matter where they are.

To find out more about the report, visit https://www.accenture.com/us-en/insights/consulting/future-work.

About the Research
Accenture Research fielded a survey during the month of March 2021 to 9,326 global workers across the following countries: Australia, Brazil, Canada, China, France, Germany, Japan, Singapore, Sweden, UK & US and the following industries: Banking/Insurance/Capital Markets, High Tech, Retail, Customer Goods & Services, Public Sector, Healthcare, Communications and Media, Utilities, Energy and Life Sciences.

The research analysis was conducted as follows:

  1. Workforce clusters: Workers were classified into four distinct clusters based on their responses to items on productivity and health scales. “On-site productivity only” workers were those who achieved a mean score of 3.5 or higher on the on-site productivity scale and lower than a 3.49 mean score on the remote productivity scale. “Remote productivity only workers” were classified as those who achieved a 3.5 mean score or higher on the remote productivity scale and lower than 3.49 on the on-site productivity scale. The “productive anywhere (hybrid) workers” were classified based on mean scores of 3.5 or higher on both remote and on-site productivity scales. Lastly, the “non-productive group” were those who scored below a 3.49 mean on both productivity scales.
  2. Workforce mindsets were derived after assessing workforce sentiments on over 140 questions and grouped into 4 primary mindsets using factor analysis and reliability testing.
  3. To better understand what was driving the productivity and health of workers in on-site and remote locations we ran a hierarchical regression analysis of 18 organizational variables, controlling for individual differences such as age, tenure, industry, geography, gender. The results reported are those that were statically significant where productivity regressed on the organizational resources.
  4. An ANOVA test was conducted to determine the differences in organizational level resources experienced between our workforce clusters, focusing closely on the differences in our productive anywhere group and those who felt they could not be productive on-site or remotely. Statistically significant differences across the 18 variables tested are reported.
  5. Finally, we assessed perceptions of company performance and correlated Net Better Off scores (see Care to Do Better report) and workforce clusters with 3-year revenue growth.

Canadian Cities Lag Behind Their Global Peers In Fintech Financing: Accenture

Posted in Commentary with tags on March 23, 2021 by itnerd

Today, Accenture has launched its Canadian fintech report titled, “Collaborating to win in Canada’s Fintech ecosystem.”

In a nutshell, the benchmarking analysis found that the four Canadian hubs – Calgary, Montreal, Toronto and Vancouver – are already benefitting from the basic factors necessary to achieve international leadership, major hubs may still have room to build stronger reputations as world-class fintech communities. Canadian tech hubs might achieve this by fostering further innovation, collaboration and international expansion.

Of the five key benchmarks evaluated, Canadian hubs scored lowest in fintech activity and financing. Canadian cities and governments should consider continued promotion of regional fintech investment and the attraction of VC’s to increase competitiveness in this area. Globally recognized fintech hubs such as London and Singapore – leaders according to the benchmarking study – have achieved stronger results in part by outlining national fintech strategies.

This report is worth a read as it is very interesting.

Accenture Named A Leader In IDC MarketScape: Canadian Cloud Professional Services 2021 Vendor Assessment

Posted in Commentary with tags on March 16, 2021 by itnerd

Accenture has been named a Leader in the IDC MarketScape: Canadian Cloud Professional Services 2021 Vendor Assessment (doc# CA46215320, January 2021).

In this inaugural report, Accenture was named a Leader in part due to its industry expertise, deep technology skills, and strong partnerships with prominent technology players. In addition, the IDC MarketScape sees Accenture differentiating itself in cloud professional services with its investments in a variety of proprietary solutions to accelerate clients’ cloud journeys as well as its aggressive global strategy to help organizations digitally transform and become cloud-first businesses. 

The IDC MarketScape report also noted that Accenture’s cloud clients have a high level of satisfaction, including in its ability to integrate with client teams and its overall delivery strength. Accenture’s offerings provide numerous benefits because of the breadth of functionality and its investment in innovation centres, intellectual property, and employee development that results in a high level of service quality, the report said.

In September 2020, Accenture launched Accenture Cloud First, a new multi-service group of 70,000 cloud professionals, with a $3 billion investment to help clients across all industries rapidly become cloud-first businesses and accelerate their digital transformation to realize greater value at speed and scale.

According to Accenture’s latest report, “Sky High Hopes: Navigating the Barriers to Maximizing Cloud Value,” just 34% of Canadian companies say they are achieving the full value expected on their cloud investments, compared to 37% of companies globally. The report also found that only 18% of Canadian businesses are completely confident that their organization’s cloud migration initiatives will deliver the expected value at the expected time

In this study, the IDC MarketScape evaluated Accenture and nine other cloud professional service providers. Participation in this study was determined based on annual revenue from cloud professional services in Canada, official consulting or integration partner status for Amazon Web Services, Microsoft Azure, Google Cloud Platform or IBM Cloud, and an active Canadian presence with at least 50 professionals.

Accenture was recently named a Leader in the IDC MarketScape: Canada Salesforce Implementation Services 2020 Vendor Assessment (doc#CA46257720, December 2020).

Accenture was also positioned as a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2020 Vendor Assessment (doc#US45439120, April 2020).

Accenture Positioned As A Leader In IDC MarketScape For Canada For Salesforce Implementation Services

Posted in Commentary with tags on February 24, 2021 by itnerd

Accenture has been recognized as a leader in the latest IDC MarketScape: Canada Salesforce Implementation Services 2020 Vendor Assessment (IDC#CA46257720, December 2020).

The report highlights Accenture’s industry expertise, its ability to bring solutions to market, and investments in its Salesforce Business Group.

“In the assessment of Salesforce implementation services providers, Accenture’s investment and commitment to Salesforce in its Canadian practice was a strong differentiator. Accenture’s domain and industry expertise in Salesforce products makes it a Canadian market leader,” said Jim Westcott, Research Manager, Application Solutions, IDC. 

The report highlights that Accenture was an early partner of Salesforce, and its strong collaboration in Canada is evident in Accenture’s track record in implementing Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud projects. The report also points to Accenture’s global integration as well as its Canadian growth strategy focused on cloud technologies and services, with Salesforce as a key component of this strategy. 

The IDC MarketScape report also noted Accenture’s long-standing relationships with Vlocity (now Salesforce Industries) and nCino, making it a prominent provider of Financial Services and Health Cloud implementation in Canada. Accenture Canada has also rolled out its Salesforce Innovation Experience (SiX) to its global innovation hubs, centers, and studios, allowing it to work collaboratively with clients to ideate and prototype Salesforce solutions, the report says.

The IDC Marketscape evaluated Accenture and seven other Salesforce service providers with operations and customers in Canada. Participation in this study was determined based on annual revenue from Salesforce professional services in Canada, recognition as an official Salesforce partner in Canada, and having an active Canadian Salesforce professional services practice.

Worldwide, Accenture has been recognized by the IDC MarketScape as a leader for four consecutive years for Salesforce implementation services (doc #US45007219, September 2019). 

Globally, Accenture has the world’s largest Salesforce practice and is a trusted leader in designing, implementing and driving transformational experiences using Salesforce solutions.

More information about the IDC MarketScape: Canada Salesforce Implementation Services 2020 Vendor Assessment can be found here.

Five Technology Trends That Will Reinvent The Future: Accenture

Posted in Commentary with tags on February 18, 2021 by itnerd

According to the Accenture Technology Vision 2021,technology was a lifeline during the global pandemic – enabling new ways of working and doing business, creating new interactions and experiences, and improving health and safety. Technology forever changed expectations and behaviours and created entirely new realities across every industry. As companies shift from reacting to the crisis, to reinventing what comes next, the boldest, most visionary leaders  those who use technology to master change – will define the future, says the 21st annual report from Accenture predicting the key technology trends that will shape businesses and industries over the next three years.

The report, “Leaders Wanted: Masters of Change at a Moment of Truth,” outlines how leading enterprises are compressing a decade of digital transformation into one or two years. Relying on a strong digital core to adapt and innovate at lightning speed, leaders are growing revenues 5x faster than laggards today, versus only 2x faster between 2015 to 2018, according to Accenture research. The result is a wave of companies racing to reinvent themselves and use technology innovations to shape the new realities they face. 

Accenture surveyed more than 6,200 business and technology leaders from 31 countries for the Technology Vision report, and 92% of those leaders report that their organization is innovating with an urgency and call to action this year. And 94% of Canadian executives agree capturing tomorrow’s market will require their organization to define it, compared to 91% globally.

Shaping the future will require companies to become masters of change by adhering to three key imperatives. First, leadership demands technology leadership. The era of the fast follower is over—perpetual change is permanent. Tomorrow’s leaders will be those that put technology at the forefront of their business strategy. Second, leaders won’t wait for a new normal; they’ll reinvent, building new realities using radically different mindsets and models. Finally, leaders will embrace a broader responsibility as global citizens, deliberately designing and applying technology to create positive impacts far beyond the enterprise to create a more sustainable and inclusive world.

The Technology Vision identifies five key trends that companies will need to address over the next three years to accelerate and master change in all parts of their business:

  • Stack Strategically: Architecting a Better Future  A new era of industry competition is dawning – one where companies compete on their IT systems architecture. But building and wielding the most competitive technology stack means thinking about technology differently, making business and technology strategies indistinguishable. Ninety-one percent of Canadian executives believe that theirorganization’s ability to generate business value will increasingly be based on the limitations and opportunities of their technology architecture, compared to 89% globally.
  • Mirrored World: The Power of Massive, Intelligent, Digital Twins  Leaders are building intelligent digital twins to create living models of factories, supply chains, product lifecycles, and more. Bringing together data and intelligence to represent the physical world in a digital space will unlock new opportunities to operate, collaborate, and innovate. Sixty-six percent of Canadian executives surveyed expect their organization’s investment in intelligent digital twins to increase over the next three years, compared to 65% globally.
  • I, Technologist: The Democratization of Technology – Powerful capabilities are now available to people across business functions, adding a grassroots layer to enterprises’ innovation strategies. Now, every employee can be an innovator, optimizing their work, fixing pain points, and keeping the business in lockstep with new and changing needs. Ninety-two percent of Canadian executives believe technology democratization is becoming critical in their ability to ignite innovation across their organization, compared to 88% globally.
  • Anywhere, Everywhere: Bring Your Own Environment – The single biggest workforce shift in living memory has positioned businesses to expand the boundaries of the enterprise. When people can “bring your own environment,” they have the freedom to seamlessly work from anywhere – whether that’s at home, the office, the airport, partners’ offices, or somewhere else. In this model, leaders can rethink the purpose of working at each location and lean into the opportunity to reimagine their business in this new world. Seventy-four percent of Canadian executives agree that leading organizations in their industry will start shifting from a ‘Bring Your Own Device’ to ‘Bring Your Own Environment’ workforce approach, compared to 81% globally.
  • From Me to We: A Multiparty System’s Path Through Chaos – The demand for contact tracing, frictionless payments, and new ways of building trust brought into sharp focus what had been left undone with enterprises’ existing ecosystems. Multiparty systems can help businesses gain greater resilience and adaptability; unlock new ways to approach the market; and set new, ecosystem-forward standards for their industries. Eighty-nine percent of Canadian executives surveyed state that multiparty systems will enable their ecosystems to forge a more resilient and adaptable foundation to create new value with their organization’s partners, compared to 90% globally.

Prioritizing technology innovation in response to a rapidly changing world has never been more important. Consider the restaurant industry: 60% of restaurants listed as ‘temporarily closed’ on Yelp in July were permanently out of business by September. Through the chaos, Starbucks emerged as a leader, using technology to expand customer and retail channels. By August, three million new users downloaded its app, and mobile ordering and drive-thru pick up accounted for 90 percent of sales. As demand surged, it deployed an integrated ticket management system to combine orders from its app, Uber Eats and drive-thru customers into a single workflow for baristas. Starbucks also introduced a new espresso machine with sensors to track how much coffee was being poured and predict necessary maintenance. This is a powerful illustration of technology as the core enabler of a company’s agile, resilient and successful response to change.

For 21 years, Accenture has taken a systematic look across the enterprise landscape to identify emerging technology trends that hold the greatest potential to disrupt businesses and industries. For more information on this year’s report, visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision2021.
 

Accenture and nCino Help National Bank Transform Its Commercial Lending Platform

Posted in Commentary with tags on February 11, 2021 by itnerd

With a goal to become the fastest bank for small businesses in Canada, National Bank of Canada is modernizing its commercial financing platform with the support of nCino, Inc., a pioneer in cloud banking and digital transformation solutions for the global financial services industry, and Accenture.

Accenture and National Bank have combined their skills to implement the nCino Bank Operating System®, making National Bank the first of the big six banks to implement this solution in Canada. nCino’s cloud-based platform helps financial institutions rapidly advance their offerings with innovative features and solutions.

Leveraging the nCino platform helps simplify and automate the commercial financing process to provide a distinctive experience to small, medium and large businesses supporting them in their growth. The launch of this new financing platform notably allows small businesses to obtain a financing decision in just a few minutes and receive funds in as little as 24 hours.

This initiative will contribute to National Bank’s priority of being a bank that builds long-term relationships and that stands out through its knowledge of its customers.

Accenture’s role included project management, process optimization, design, development, testing, change management and post-production support from teams in Montreal and across its global delivery network.

Accenture Names Jennifer Jackson As Accenture Cloud First Lead for Canada

Posted in Commentary with tags on February 5, 2021 by itnerd

To help Canadian organizations accelerate their digital transformations and rapidly become ‘cloud-first’ organizations, Accenture has appointed Jennifer Jackson as Cloud First Lead for Canada as part of the rollout of the recent global launch of Accenture Cloud First.

In this new role, Jackson will bring all of Accenture’s cloud services and capabilities together to drive growth, sales, and deeper ecosystem partnerships, as well as develop specialized skills in the market. 

Jackson has more than 20 years of experience at Accenture leading innovative and complex projects in many industries through all phases of software development and operations. Outside of her technology portfolio, Jackson is a passionate advocate for mental health and is the executive sponsor for Accenture’s Mental Health Employee Resource Group in Canada.

Fast-tracked by the pandemic, cloud has increasingly been recognized as the foundation for business resilience, structural cost reduction, and new experiences and products that address ongoing and ever-changing needs around health, society and the economy. 

Accenture Cloud First, which was announced in September alongside a $3 billion investment in new capabilities, solutions, partnerships and client engagements over three years, demonstrates Accenture’s commitment to deliver greater integrated value to clients when they need it most.

“Future-Ready” Organizations Leveraging Digital To Operate Faster & Smarter Could Help Unlock $200 Billion In Economic Growth In Canada: Accenture

Posted in Commentary with tags on January 28, 2021 by itnerd

The pandemic-driven acceleration of digital adoption and the resulting new, agile ways of operating could unlock $200 billion in profitable growth in Canada if applied broadly, according to a new report by Accenture.

Based on a global survey of 1,100 top executives and externally validated financial data, the reportassessed the impact of achieving progressive levels of business operations maturity. The higher the maturity, the greater the degree of digital capabilities, such as artificial intelligence (AI), cloud and data analytics.

Accenture’s findings indicate that even amid the current economic uncertainty, a small core of companies globally—about 7%—still achieved nearly twice the efficiency and three times the profitability of peers. These “future-ready” entities are expected to represent 20% of Canadian organizations by 2023 — a five-fold increase from just 4% today.

Future-Readiness in Canada

Future-ready enterprises transform how work gets done by using rich data for decision-making, augmenting people with artificial intelligence (AI) and employing agile workforce models. The survey, which included 50 companies headquartered in Canada, identified organizations’ growing levels of digital and operational maturity. The areas of focus include:

  • Cloud: Four in five organizations (82%) in Canada use cloud infrastructure at scale, and 64% are also exploring new areas to scale and maximize value.
  • Machine Intelligence: With a focus on augmenting people with technology, 52% of Canadian organizations have fully adopted AI and data science capabilities — a nearly 13-fold increase from just 4% three years ago — and 30% of organizations plan to scale AI practices by 2023.  
  • Automate at Scale: Only 6% of organizations have achieved automation maturity. A third (34%) expect to do so by 2023.
  • Smarter Data: One in five organizations (18%) in Canada use analytics at scale—paired with better, more diverse data—to generate actionable insights and inform decision-making. That is expected to grow to 40% by 2023.
  • Agile Workforce: Only 10% of organizations have adopted an agile workforce strategy at scale, enabling them to tap into an expanded talent pool among ecosystem partners to mobilize special talent as needed. That is expected to grow to 28% by 2023.

By assessing what Accenture calls “transformational value” — a concept that factors in financial performance and the differentiated experience delivered — the research found progressing to future-ready achieved average efficiency gains of 13.1% and lift profitability by 6.4%.

In Canada, organizations that advanced operational maturity level in the past three years reported improvements in customer experience (cited by 78%), speed of product and services innovation (72%), operational efficiency (71%), business value generated from data (70%), employee engagement and retention (56%) and employee talent mix and reskilling efforts (50%).

Methodology

Accenture surveyed 1,100 senior-level executives worldwide, 44% of whom were C-suite executives, across 13 industries and 11 countries (Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, United States). The research, conducted in 2020, assessed four levels of business operations maturity — stable, efficient, predictive and future-ready — with each level underpinned by progressing digital capabilities, such as AI, cloud, and data. The business impact was assessed by combining survey responses with externally validated financial data from 810 of the 1,100 organizations surveyed.

Most Canadian Companies Continue To Struggle To Realize Full Business Value From Their Cloud Initiatives: Accenture

Posted in Commentary with tags on December 3, 2020 by itnerd

Despite years of focused effort, many Canadian enterprises are still struggling to realize the full value of their cloud investments, a new report from Accenture reveals.
 
In its latest report, “Sky High Hopes: Navigating the Barriers to Maximizing Cloud Value,” Accenture surveyed 750 senior business and IT professionals at large enterprises across 11 industries and 17 countries, including Canada. It found that just 34% of Canadian companies say they are achieving the full value expected on their cloud investments, compared to 37% of companies globally.
 
While value realization has never been more important, 51% of Canadian business and IT leaders say they are “very satisfied” with their cloud outcomes, compared to 45% globally. Moreover, just 18% of Canadian businesses are completely confident that their organization’s cloud migration initiatives will deliver the expected value at the expected time.
 
Accenture’s report highlights that, when businesses have gone more heavily into the cloud, outcomes are significantly better. Looking globally, 46% of high adopters report fully achieving their expected cloud benefits, compared to 36% of moderate adopters and 28% of low adopters.
 
Businesses in Canada recognize that they need cloud technologies for speed and agility to mitigate the major challenges they are facing and to drive transformational change to create new opportunities and value. According to the report, 95% of Canadian business executives now look to cloud as a means of mitigating business uncertainty and lowering risk. In addition, 90% view cloud as a critical component of their strategy for achieving their corporate sustainability goals.

The research also examines what may be holding Canadian businesses back when it comes to driving their cloud agendas and achieving their goals. “Security and compliance risk” was most frequently cited as perceived barrier (53%), followed by “complexity of business / operational change” and “legacy infrastructure & application sprawl” at 44% and 36% respectively.  Every barrier listed was included as a top barrier by one-third of respondents. 


The global findings also show that CEOs have markedly different impressions of cloud results and concerns than fellow C-suite leaders and high-ranking company officials: 54% of CEOs globally are completely confident in their organizations’ ability to deliver cloud initiatives with the expected value at the expected time, versus 34% of CIOs and only 28% of CFOs. 

To extract the full business value of cloud technologies, Accenture recommends that organizations adopt fundamentally new ways of working, shifting to new operating models and developing new roles and skills. Four key areas for companies to address include:
 

  1. Business value focus: develop an optimal cloud strategy anchored to comprehensive economic business cases to identify revenue upside and cost efficiency opportunities while aligning goals and putting company leaders on the same page.
  2. People and culture change management: implement new upskilling and talent readiness programs, along with new operating models, to help transform and enhance how people work so they can better meet rapidly changing needs.
  3. Data and AI: unlock industry- and function-specific data insights and intelligence trapped in legacy systems with the power of cloud data models.
  4. Partnering for success: leverage the skills and experience of strategic partners to expand and enhance the organization’s existing capabilities. Cloud-managed services are often an option for companies looking to access the right skills while maintaining cost efficiency.  

Accenture’s new research follows the formation of Accenture Cloud First, which provides the full stack of cloud services to help clients across every industry become “cloud-first” businesses so they can accelerate their digital transformation, innovate faster, and create differentiated, sustainable value. Powered by 70,000 cloud professionals, and a $3 billion investment over the next three years, we bring together an unmatched depth and breadth of cloud experience and skills, industry cloud solutions, ecosystem partner capabilities and assets that help clients realize greater value from cloud at speed and scale. For more info, visit www.accenture.com/cloud.

Two-Thirds Of Canadians Still Plan To Shop In Stores This Holiday Season: Accenture

Posted in Commentary with tags on November 19, 2020 by itnerd

Although online shopping is on the rise due to the COVID-19 pandemic, two-thirds (68 per cent) of Canadians still plan to visit stores during the holiday shopping season, according to the 2020 Holiday Shopping Report from Accenture.

Of those shopping in stores, 71 per cent said stores offering safety products like hand sanitizer and masks for public use is a key factor for their comfort. Enabling social distancing by limiting the number of people allowed inside a store at one time is also important for 67 per cent of consumers.

Many Canadians plan to shop in stores and online. Indeed, 71 per cent of respondents to the ninth annual online survey of 1,500 Canadian consumers said they plan to shop online.

Despite Canadians heading to stores to prepare for the holidays, more than half (58 per cent) of those surveyed said they would be less inclined to venture out on Boxing Day because they feel unsafe in large crowds. In addition, one in four (25 per cent) Canadians said Boxing Day is no longer one of the biggest shopping days of the year.

This year, Canadians expect to spend just $516 versus $721 last year, as their budgets have reduced by about 30 per cent. The good news for retailers, however, is that couples with kids expect to spend $701, on average.

Loyalty at stake as retailers look to meet holiday shopping preferences

The e-commerce experience also matters to consumers. Top frustrations include high shipping costs (62 per cent) and delivery delays (52 per cent). Two in five (40 per cent) shoppers expect fast and free shipping, and nearly two-thirds (63 per cent) said an unsatisfactory delivery experience would discourage them from shopping with a retailer again.

Buying local and ethical shopping still on-trend

The survey also found that Canadians support local and ethical shopping. For instance, 57 per cent are looking to buy more locally sourced products; 54 per cent said they would be inspired to shop with a retailer who responded well to and supported their staff during the COVID-19 pandemic. Half (51 per cent) of Canadians surveyed also plan to make eco-friendly or ethical purchases. In addition, 71 per cent said they would welcome a donation to a charity on their behalf.

Less holiday travel means more time for self-care

Regardless of the types of gifts Canadians will give this year, celebrations will look different with 56 per cent planning to connect with family and friends over video chat instead of in person. Less travel means more time at home with more than half (57 per cent) planning to focus on self-care and mental wellbeing, trying new recipes (52 per cent) and enjoying hobbies (48 per cent).

Some other key findings from the survey include:

  • Opting out of wrapping: Nearly half (45 per cent) of Canadians plan to forego gift wrapping this year to avoid wasting paper.
  • Physical gifts inch ahead: Just over half (54 per cent) of Canadians plan to give physical gifts instead of experience gifts this year.
  • Subscriptions rising in popularity: More than one-third (37 per cent) of Canadian shoppers with a preference for experiential gifts will give entertainment subscriptions that can be enjoyed over time, such as video streaming services.

About the Survey

The Accenture Holiday Shopping Survey offers insights into consumer buying patterns during the holiday time period, providing an indication of retail performance expectations both in-store and online at a key time for the sector. For this year’s study, Accenture surveyed 1,537 Canadian consumers online, each of whom had purchased an item for personal use either online or in a store within the previous six months. Respondents represented a variety of age groups, with 10 per cent Gen Zers (aged 18-24), 13 per cent younger millennials (25-31), 16 per cent older millennials (32-39), 25 per cent Gen Xers (40-55), 21 per cent baby boomers (56-69) and 15 per cent aged 70+. The survey was conducted in October 2020.