The IT Nerd

Adyen today announced the launch of Personalize, a new product within its Adyen Uplift payment optimization suite. Personalize allows businesses to adjust their checkout pages in real-time based on individual shopper preferences, making it easier for customers to pay while reducing processing costs for the merchant.

The addition of Personalize builds on the overall success of Adyen Uplift, which launched in January 2025. In its first year, Adyen Uplift helped businesses lower payment costs by 9.4% on eligible traffic while reducing false positives (blocking legitimate transactions) by 42% on average. Additionally the 6,500+ businesses that are using Adyen Uplift saw an average increase of 1.19% in payment conversion rates above standard industry baselines, reaching up to 6% for some customers. These results stem from optimized routing and the prevention of unnecessary blocks triggered by inefficient risk configurations. The new Personalize product goes a step further, focusing on the early customer journey, routing shoppers to optimal payment methods to maximize both merchant savings and conversion rates.

Addressing checkout friction

Traditional online checkouts are often rigid, showing the same payment options and security steps to every shopper regardless of their history or preferences. This lack of flexibility is a leading cause of lost sales, with Adyen’s research showing that 37% of shoppers abandon a purchase if the process takes too long. Additionally, 72% of businesses report that high transaction fees continue to put significant pressure on their profit margins.

Personalize addresses these challenges by adding a Dynamic Identification layer to the checkout experience. By leveraging insights from trillions of dollars in transaction data and Adyen’s global banking infrastructure, businesses can now recognize shoppers and adapt the payment experience before they click ‘pay.’ This allows businesses to automatically order payment methods based on what a specific customer is most likely to use, creating a faster, more user-friendly experience that reduces abandoned carts.

Improving efficiency and security

Beyond speed, Personalize improves margins and security by highlighting cost-effective payment methods and identifying risk signals before a payment is even attempted. These optimizations, supported by detailed reporting, A/B testing capabilities, and configurable UI components, allow merchants to pinpoint friction and validate performance in real-time. As a result, early data shows businesses can improve conversion rates by up to 6% and lower transaction costs by up to 3%.

Turning payments into a strategic advantage

Results from initial pilots demonstrate how Personalize helps businesses manage transaction costs while improving the shopper experience. Hospitality tech platform, Tebi, saw a 4.26% saving alongside a 0.8% lift in checkout conversions. These results show that real-time checkout customization can protect margins without adding friction to the customer journey.

The Personalize module is available now to Adyen customers as part of Adyen Uplift. For more information, read here.

Adyen, the global financial technology platform of choice for leading businesses, announces the launch of Adyen Uplift. The AI-powered payment optimization suite will help businesses increase payment conversion, simplify fraud management, and reduce the cost of payments. Adyen’s customers can utilize data-driven, tailored performance recommendations and opportunities to test different payment configurations to maximize performance.

Saving businesses from trading off between conversion, risk, and cost

The complexity of payment management still holds businesses back from reaching their ambitions. They constantly need to compromise between conversion, fraud, and cost. Thanks to Adyen Uplift, businesses can optimize the full payments funnel with AI. AI-powered payment optimizations bundled in a single product suite are trained on Adyen’s global transaction dataset. Rather than navigating the complexity of payments in operational silos, the AI-first approach uses risk-based intelligence and automated conversion optimization to help businesses get more out of payments. The pilot has shown a significant effect on profits, with businesses seeing an overall uplift of up to 6% on their payment conversion rate. 

$1 trillion+ payments data 

Businesses and other providers rely on limited datasets, impacting their ability to recognize shoppers and payment behavior. With Adyen Uplift, companies benefit from AI trained on over a trillion dollars worth of global payments data from Adyen’s single platform.

Adyen has processed payments for over one billion consumers globally, giving its AI solutions a strong basis to differentiate good shoppers from fraudsters. When an Adyen customer encounters a new shopper, there is a high likelihood that Adyen has seen the shopper elsewhere on the platform. For a retail merchant on the Adyen platform, there is more than a 90% chance that Adyen has seen that shopper before. When a good shopper is identified, AI optimizations allow them to speed through checkout whilst shoppers and retailers also benefit from precise payment fraud mitigation. 

The AI-first approach to fighting fraud

Today, the fraud control process is highly complex, requiring businesses to implement extensive manual rules to combat ever-evolving fraud techniques. With Adyen Uplift, businesses can automate fraud control by removing the operational burden from fraud management teams. The solution automates and refines risk management without relying on manual rules. This enables businesses to lower fraud levels and reduce false positives, depending on their risk appetite.

Businesses piloting the risk product have seen the impact firsthand. Adyen’s pilot enterprise customers have reduced their manual risk rules by 86% on average, and 35% of customers have completely eliminated manual rules saving valuable time and resources.  

Adyen’s customer Indeed, a leading job matching and hiring platform, was able to run AI-based optimization experiments that are tailored to the unique characteristics of its business. This translated into a reduction in operational workload by automating processes to drive efficiency.

Reduce payment processing costs by up to 5%

Today, businesses are more focused than ever on their bottom line, yet many still view payments as a commodity rather than a powerful cost-saving strategy.

Adyen Uplift has reduced payment cost by up to 5% for pilot customers in the U.S. Adyen’s AI selects the best routes with the best rates for transactions to help minimize total cost of payment. Pilot customers also experienced cost savings through Adyen’s optimizations, which tailored the shopper-facing checkout flow to their needs.

To learn more about Adyen Uplift, click here.

Today, Adyen announced the opening of its own office in Toronto. The new Toronto office will serve as the company’s Canadian headquarters, underscoring Adyen’s commitment to sustained growth in the Canadian market. As part of Adyen’s ongoing commitment to growing in Canada, Adyen is also pleased to welcome Ilona Fagyas to its leadership team as its new Head of Sales later this month.

Since the start of 2020, Adyen has established a strong presence in Canada, expanding its team to 26 employees across various functions to support local and global businesses operating in the region. The company has forged local partnerships, launched new products, and added notable merchants like Moose Knuckles and Mejuri to its Canadian client base next to its already impressive global client base. Leveraging its financial technology platform, Adyen’s team offers innovative solutions that are transforming the way Canada pays.

With over 15 years of sales management experience, Ilona Fagyas is a proven payments leader in the Canadian FinTech industry. Ilona has led enterprise segments at prominent organizations including TD, Chase, and most recently, PayPal. Her dedication to excellence has been recognized through numerous President’s Club designations, highlighting her contributions to year-over-year improvement in top-performing regions. As the Head of Sales for Adyen Canada, Ilona will be focused on expanding Adyen’s footprint in the region and optimizing its growing commerce business.

Adyen has over 20,000 payment terminals in thousands of Canadian stores, with hundreds of Canadian brands interacting with Adyen’s platform daily. Adyen sets itself apart from other fintech platforms by offering all payment and financial products within its one innovative platform. Through Adyen’s platform, businesses can quickly respond to consumer demand for the latest trends in payments and consumer experiences with minimal effort – for example, by utilizing tokenization to inter-connect customer journeys across Pay By Link, mobile POS, buy online and return in-store, with a wealth of customer data captured in the process.

Adyen’s financial technology platform is available to help Canadian enterprises – including those in retail, hospitality, platform services, digital services and subscriptions, and e-commerce – achieve their ambitions faster. For more information, visit https://www.adyen.com.

Adyen has announced that it now enables its Canadian businesses to seamlessly and securely accept in-person contactless payments with Tap to Pay on iPhone. Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supported iOS app – no additional hardware or payment terminal is needed.

In tandem with the new feature, Adyen has welcomed prominent retailers including Mackage, by partnering with NewStore, to its merchant base. Mackage can now accept contactless payments from customers using only an iPhone, providing an added level of convenience for customers. Mackage customers can experience Tap to Pay on iPhone at all stores across Canada, where they can “check out” without having to wait in line at the cashier. Canadian shoppers now have access to a fast, efficient, and easy shopping experience at their fingertips.

Using Tap to Pay on iPhone is easy, secure, and private. With Tap to Pay on iPhone, merchants will simply prompt the customer to hold their contactless payment method near the merchant’s iPhone, and the payment will be securely completed using NFC technology.

Apple’s Tap to Pay on iPhone technology uses the built-in features of iPhone to keep the merchants’ and customers’ data private and secure. When a payment is processed, Apple doesn’t store cards or transaction information on the device or on Apple servers. Tap to Pay on iPhone will enable Adyen’s customers to stay at the forefront of innovation by:

• Simplifying in-person payments by removing the dependence on payment hardware to accept transactions, providing a complementary way to accept payments for line-busting.
• Getting up and running quickly with installation and onboarding, allowing businesses to scale up their payment operation.
• Providing secure and fast checkout experiences that increases mobility on location.
• Allowing for a convenient and private way to pay for customers since transactions are encrypted and payment data is protected by the same technology that makes Apple Pay private and secure.

Adyen customers can contact their Account Manager to learn more about enabling Tap to Pay on iPhonefor their business. To learn more, visit https://www.adyen.com/devices/tap-to-pay-on-iphone.

Adyen, the global financial technology platform of choice for leading enterprise businesses, has now issued over two billion active network tokens. This milestone shows that Adyen is paving the way for businesses to embrace the innovation of network tokenization which converts regular card numbers into secure non-sensitive tokens.

Security remains a top priority for businesses, however this no longer needs to come at the expense of the customer experience. Through network tokenization, businesses have seen an average of 3% uplift in authorization rates equating to a multi-million dollar increase in revenue every month. 

Since network tokens are less expensive to process than a PAN card payment, businesses can reduce costs, while increasing transaction approval rates and revenue. This is especially transformative for subscription or digital businesses that offer customers “save card details” features making it easier than ever to shop online. 

The rapid growth in digital payments and e-commerce in recent years, accelerated further by the Covid-19 pandemic, has resulted in a striking rise of payments fraud. Adyen’s own research finds that 39% of businesses report an increase in fraud attempts over the last 12 months, while just 60% have effective fraud systems in place. With payments fraud becoming a critical challenge to business across all industries, network tokenization is key to creating a future of secure, and seamless online payments. 

Network tokenization is an emerging technology and as such not all issuers currently support it. To solve this challenge Adyen offers network token optimization which uses machine learning to choose between a network token or PAN payment to boost authorization rates. This drives an additional 1% uplift in authorization rates for businesses. 

Global research commissioned by Adyen, the global financial technology platform of choice for leading businesses, has found that over one in five (21%) people in Canada have been victims of payments fraud. On average, the victims were defrauded $264.90 each.

With fraud on the rise, consumers are responding – 59% believe that the risk of fraud is making shopping online a less attractive proposition, while 73% want retailers to better communicate the efforts they take to protect consumers from fraud.

More than a third of retailers (23%) admit that fraudsters have targeted their business by establishing a replica website to intimidate their brand and trick their customers and 30% said that fraud attempts have increased in the past year. Worryingly, only 55% of retailers believe their fraud prevention systems are effective.

As inflation and the cost of living soaring for consumers, and making things even more difficult for retailers, neither can afford to fall for scammers’ traps. The poll of 2,000 consumers and 500 retailers in Canada explores the extent in which payments fraud is impacting consumers and businesses.

Additional highlights from the research include:

• Only 36% of consumers look at the website’s URL to make sure it isn’t suspicious before making a purchase
• 28% of consumers like it when retailers ask them to prove their identity (using two factor authentication) as it gives them confidence
• 34% describe themselves as conservative towards new payment methods because of fear of fraud
• 30% don’t enable their devices to remember payment details because they are worried about fraud
• Only 23% of retailers are investing fraud prevention and risk management systems in 2023
• 32% of retailers say fraudulent transactions and chargebacks are a significant cost for the business
• 28% of retailers say they are doubling the headcount of their fraud and risk team in 2023

You can download the full report here.