Well, I didn’t have this on my BINGO card.
Automatic, who owns WordPress (fun fact, this blog is hosted on WordPress) and Tumblr, has acquired Beeper, who you might recall got into one hell of a fight with Apple last year when they tried and failed to bring iMessage to Android phones:
Messaging today is a mess. We have endless chat apps on our phones, each with different contacts and notification settings, making it all too easy to accidentally ghost family and friends.
That’s why we’re excited to announce today that Automattic has acquired Beeper, a universal messaging app that combines 14 different chat networks in one inbox. We began investing in messaging last year when we acquired Texts.com. Now, two of the most exciting teams in tech will work together to push the boundaries of messaging, giving us one app that will improve our focus and the way we communicate.
So why would they do this? Well Automatic wants to create its own messaging app. Thus this fits in with that ambition. And given Apple’s current issues with the US Justice Department, I guess they felt that the time was right to jump into this market as it might get a lot more competitive shortly. Well, I wish them luck with that because if that doesn’t happen, Automatic has spent a lot of money for no appreciable gain.
Automatic Acquires Beeper…. Uh.. Okay.
Posted in Commentary with tags Automatic, Beeper on April 9, 2024 by itnerdWell, I didn’t have this on my BINGO card.
Automatic, who owns WordPress (fun fact, this blog is hosted on WordPress) and Tumblr, has acquired Beeper, who you might recall got into one hell of a fight with Apple last year when they tried and failed to bring iMessage to Android phones:
Messaging today is a mess. We have endless chat apps on our phones, each with different contacts and notification settings, making it all too easy to accidentally ghost family and friends.
That’s why we’re excited to announce today that Automattic has acquired Beeper, a universal messaging app that combines 14 different chat networks in one inbox. We began investing in messaging last year when we acquired Texts.com. Now, two of the most exciting teams in tech will work together to push the boundaries of messaging, giving us one app that will improve our focus and the way we communicate.
So why would they do this? Well Automatic wants to create its own messaging app. Thus this fits in with that ambition. And given Apple’s current issues with the US Justice Department, I guess they felt that the time was right to jump into this market as it might get a lot more competitive shortly. Well, I wish them luck with that because if that doesn’t happen, Automatic has spent a lot of money for no appreciable gain.
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