Archive for ESAC

Canadians Are Playing More Video Games To Stay Connected And Entertained During COVID-19: ESAC

Posted in Commentary with tags on November 20, 2020 by itnerd

The COVID-19 pandemic continues to have a significant impact on the lives of Canadians. In its most recent study conducted by The NPD Group – the Entertainment Software Association of Canada (ESAC), found that Canadians are increasing their levels of video game play as a way to stay connected and entertained during these difficult times.

Every two years ESAC, national trade association for Canada’s video game industry, conducts a study on video game consumers to identify how, what, where and why Canadians are playing video games. On Thursday, ESAC released its latest study entitled Real Canadian Gamer – Essential Facts 2020.

This study provides an in-depth look at the video game player community and consumers in Canada; which is already one of the world’s largest video game hubs with 61% of our population reporting regularly playing video games.

Key Findings

Although the pandemic has not resulted in substantial new video game consumers – with less than 2% of Adult Canadians (18 to 64) deciding to take up a controller for the first time during the pandemic – it has significantly boosted the amount that existing video game consumers played in Canada.

● 58% of Adult Gamers and 80% of Teen Gamers reported playing more video games during the pandemic.

Not only are Canadians playing more video games, but a majority of them say it is helping them feel better emotionally and mentally while following stay-at-home measures. Games are also helping parents find common ground with their kids while helping them spend time connecting.

  • 65% of Adult Gamers and 78% of Teen Gamers find that gaming while supporting stay-at-home health measures makes them feel better.
  • 70% of Teen gamers reported using online video games to stay connected while isolating at home.
  • 65% of Adult Gamers with children ages 6 to 17 reported playing video games with their children and 44% reported playing more often during COVID-19.

Many also identified video games as a means of helping family and friends stay bonded and connected throughout the pandemic.

You can find out more about this study by clicking here to look at it.