The COVID-19 pandemic continues to have a significant impact on the lives of Canadians. In its most recent study conducted by The NPD Group – the Entertainment Software Association of Canada (ESAC), found that Canadians are increasing their levels of video game play as a way to stay connected and entertained during these difficult times.
Every two years ESAC, national trade association for Canada’s video game industry, conducts a study on video game consumers to identify how, what, where and why Canadians are playing video games. On Thursday, ESAC released its latest study entitled Real Canadian Gamer – Essential Facts 2020.
This study provides an in-depth look at the video game player community and consumers in Canada; which is already one of the world’s largest video game hubs with 61% of our population reporting regularly playing video games.
Key Findings
Although the pandemic has not resulted in substantial new video game consumers – with less than 2% of Adult Canadians (18 to 64) deciding to take up a controller for the first time during the pandemic – it has significantly boosted the amount that existing video game consumers played in Canada.
● 58% of Adult Gamers and 80% of Teen Gamers reported playing more video games during the pandemic.
Not only are Canadians playing more video games, but a majority of them say it is helping them feel better emotionally and mentally while following stay-at-home measures. Games are also helping parents find common ground with their kids while helping them spend time connecting.
- 65% of Adult Gamers and 78% of Teen Gamers find that gaming while supporting stay-at-home health measures makes them feel better.
- 70% of Teen gamers reported using online video games to stay connected while isolating at home.
- 65% of Adult Gamers with children ages 6 to 17 reported playing video games with their children and 44% reported playing more often during COVID-19.
Many also identified video games as a means of helping family and friends stay bonded and connected throughout the pandemic.
You can find out more about this study by clicking here to look at it.
Canadians Are Playing More Video Games To Stay Connected And Entertained During COVID-19: ESAC
Posted in Commentary with tags ESAC on November 20, 2020 by itnerdThe COVID-19 pandemic continues to have a significant impact on the lives of Canadians. In its most recent study conducted by The NPD Group – the Entertainment Software Association of Canada (ESAC), found that Canadians are increasing their levels of video game play as a way to stay connected and entertained during these difficult times.
Every two years ESAC, national trade association for Canada’s video game industry, conducts a study on video game consumers to identify how, what, where and why Canadians are playing video games. On Thursday, ESAC released its latest study entitled Real Canadian Gamer – Essential Facts 2020.
This study provides an in-depth look at the video game player community and consumers in Canada; which is already one of the world’s largest video game hubs with 61% of our population reporting regularly playing video games.
Key Findings
Although the pandemic has not resulted in substantial new video game consumers – with less than 2% of Adult Canadians (18 to 64) deciding to take up a controller for the first time during the pandemic – it has significantly boosted the amount that existing video game consumers played in Canada.
● 58% of Adult Gamers and 80% of Teen Gamers reported playing more video games during the pandemic.
Not only are Canadians playing more video games, but a majority of them say it is helping them feel better emotionally and mentally while following stay-at-home measures. Games are also helping parents find common ground with their kids while helping them spend time connecting.
Many also identified video games as a means of helping family and friends stay bonded and connected throughout the pandemic.
You can find out more about this study by clicking here to look at it.
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