Intuit Inc. today released the results of a tech talent report surveying more than 500 English and French speaking Canadians working within the technology industry.
As Canada focuses on strengthening the economy; the tech sector is continuing to grow in prominence and is emerging as an industry that can make a significant impact. Technology organizations will be critical to charting the country’s path to recovery – and it starts by keeping a pulse on the perceptions of tech workers.
Here are some key findings from Intuit’s 2021 Tech Talent Report:
Canadians are optimistic about Canada’s role as a global innovator
Canada’s tech sector is important to economic growth and it is enabling the country to shine on the global stage. At $94 billion, the information and communication technology (ICT) sector’s GDP accounts for 5% of the country’s overall GDP.i
The study found that a majority of Canadian tech workers (80%) believe that the Canadian tech industry is contributing to global tech innovation. Canadians are placing Canada in the top 4 of the 22 most technologically innovative countries.
Canadian tech workers are also placing a renewed emphasis on collaboration as a critical driver of global innovation. Nearly 73% believe that partnerships and knowledge transfer with other tech organizations will be key to fueling innovation across Canada and globally.
Innovation is driving the betterment of society, but there’s room for improvement
While 85% of tech workers believe that the Canadian tech industry is contributing to bettering society, they believe that there is still significant room for improvement and an opportunity for organizations to lead the charge. Tech workers believe that the key ways organizations can step up and contribute is through supporting Canadian start-ups (68%), small businesses (66%), and creating more jobs for Canadians in the tech industry (61%). These are especially important as we look to the future towards rebuilding the Canadian economy.
Working from home is working for tech
The COVID-19 pandemic resulted in a massive shift to remote work, a change that the tech industry is hoping is here to stay. In fact, once social distancing measures are lifted, 86% of Canadian tech workers prefer working from home at least once a week.
Innovation is still being fostered among employees from their home offices, with 74% feeling the tech industry is doing well at enabling innovation and creativity. To foster remote innovation long-term, 67% say that virtual training and education programs can better support innovation and creativity while working from home.
Diversity and inclusion continues to be a priority for Canadian tech workers
Diversity and inclusion is an area that the Canadian tech industry is making good progress towards with 83% of Canadian workers believing the tech industry supports diversity and inclusion efforts.
However, there is still work to be done, with 70% believing organizations should increase diversity in applicant hiring, screening and interview practices. Canadian workers are also expecting organizations to look beyond, with 57% expecting organizations to donate financially or mentor youth of different backgrounds to pursue careers in tech.
Intuit empowers its employees to bring their whole selves to work and do the best work of their lives, a commitment that has led to 15 years of recognition from Great Place to Work, and a spot on Glassdoor Canada’s Top 25 Best Places to Work in 2021. Enabling high performance cultures and highly engaged teams begins with listening – even more critical as we navigate a constantly changing environment, requiring us to work in new ways.
To further its commitment to supporting the tech workforce, Intuit recently launched the Prosperity Accelerator program in partnership with Highline Beta. The program focuses on a community approach to engaging tech talent across the startup ecosystem to build innovative solutions and solve specific financial prosperity challenges that Canadian consumers and small businesses will be facing in the wake of COVID-19.
To read more, download Intuit’s 2021 Tech Talent Report here.
7 Startups Across North America To Join The Second Cohort Of The Intuit Prosperity Accelerator: AI
Posted in Commentary with tags Intuit on October 14, 2021 by itnerdIntuit and Credit Karma, along with Highline Beta, a venture studio and venture capital firm, today announced the second cohort of theIntuit Prosperity AcceleratorTM: AI. This announcement follows the recent launch of Intuit Ventures, further evolving the company’s strategy to drive future innovations by supporting early to mid-stage startups.
The second cohort is comprised of seven early-stage startups from top technology hubs including San Francisco, New York, Toronto and Montreal. These companies were selected based on their ability to leverage artificial intelligence (AI) to create solutions that help consumers and small businesses overcome financial challenges. Like the startups from the inaugural program in 2020, these companies share Intuit’s value of being mission-driven. Additionally, they focus on customer obsession to deliver innovative products, ideas, and results.
In an effort to fuel their growth and spur industry innovation, Intuit will partner with the cohort over a five-month period. We will coach them, provide product and technology expertise and connect them to Intuit’s existing consumer and small business customers.
Meet the Cohort:
Adaptive Pulse (Waterloo, ON) helps businesses keep a pulse on every customer while predicting and prioritizing their retention efforts, reducing churn and increasing revenues.
Aphrodite (San Francisco, CA) is a plug-n-play data analytics platform intended to help users drive revenue by providing financial clarity and data-driven insights to small businesses.
Bankuish (New York, NY) is a marketplace that provides gig workers and freelancers a simple way to access affordable banking.
Beam.city Inc (Toronto, ON) is an advertising automation platform that helps businesses optimize their performance and skyrocket profits automatically.
Boom (New York, NY) is on a mission to level the playing field for the 110 million renters in the US by making housing more flexible, affordable, and attainable.
QuoteMachine (Montreal, QC) is a software that brings humans back to digital commerce by helping independent retailers close more deals through simplified and personalized sales processes.
Stamped AI (Quebec City, QC) is an AI platform that streamlines and automates accounting data certification, making small businesses year-end ready, all year round.
The Intuit Prosperity Accelerator: AI is a five-month-long initiative, in which the selected startups will work with Intuit and Highline Beta teams to identify and test growth opportunities using Intuit’s design thinking methodology, Design for Delight (D4D). The cohort will also have access to an exclusive network of mentors, investors and founders as well as the opportunity for follow-on investment from Highline Beta.
For more information on the program, visit: www.intuit.com/ca/prosperity-accelerator.
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