From the rise of automation to the explosion of the on-demand and sharing economies, Intuit Canada’s latest report “Generation Z & the Future of Entrepreneurship” examines how seismic shifts in the modern economic landscape has impacted the newest generation of workers’ – Generation Z – attitudes towards their careers and entrepreneurship.
Influenced by the increasingly common side hustle and the rise of services like Uber and Airbnb, Generation Zs are more likely than any other demographic to look beyond the 9- to-5 supplement their income.
- One in two (52 per cent) Gen Zs would consider on-demand work to make extra cash, a significant 17 per cent more than the national average.
- One in two (48 per cent) Gen Zs would be interested in freelance or on-demand employment for future careers, and two in three Gen Zs (64 per cent) would consider entrepreneurship.
Intuit’s research also uncovered that salary doesn’t equal success for Gen Z, and neither does a traditional career. Entrepreneur topped the list of dream careers (40 per cent), beating out more traditional jobs like doctor (37 per cent), banker (27 per cent) and lawyer (25 per cent).
- Nearly one in two Gen Zs agree that flexibility is more important than salary when it comes to their career.
- Nine in ten (89 per cent) Gen Zs want a career that offers good work/life balance, and eight in ten (78 per cent) want to do something that makes a difference.
Members of Generation Z were brought up in the economic crisis and have witnessed firsthand the shifting nature of work and explosion of the freelance economy. In fact, a recent report from Intuit Canada in partnership with Emergent Research projects that freelancers, independent contractors and on-demand workers will make up 45 percent of the workforce by 2020.
You can read the report here.
61 Per Cent Of Canadian Small Businesses Now Use Automation Tech: Intuit
Posted in Commentary with tags Intuit on December 6, 2017 by itnerdCanadians are embracing the potential AI holds to improve their lives, and this is especially true among entrepreneurs. Intuit’s latest study in partnership with Emergent Research revealed that most Canadian small business owners are early adopters, with 61 per cent of small businesses currently using automation technology to run their businesses.
They’re also optimistic about what it means for the future, with 57 per cent reporting they feel positive about the impact automation will have on their business over the next five years, citing the potential to improve efficiency, productivity and innovation as the top reasons why it will benefit their businesses.
To help Canadian small business put an end to mundane tasks, like sending reminders for overdue invoices, so they can focus on growing their businesses, QuickBooks unveiled several innovations at the first-ever QuickBooks Connect Toronto this week that let entrepreneurs harness the power of AI and data-driven insights, including:
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