Archive for Meltwater

86% of Canadians say AI-generated content should be disclosed, new YouGov and Meltwater report finds 

Posted in Commentary with tags , on April 21, 2026 by itnerd

A new report from YouGov and Meltwater reveals that 86% of Canadians say AI-generated content should be disclosed, highlighting a strong expectation for transparency as generative AI becomes more embedded in marketing and communications.

The report, Trust in the Age of Generative AI, draws on insights from nearly 10,000 consumers across seven global markets, including Canada, and examines how the rapid rise of AI-generated content across video, audio, images, and text is shaping perceptions of authenticity, credibility and trust.

While generative AI presents new opportunities for brands, the findings suggest that how AI is used and communicated will be critical to maintaining trust, with Canadians placing strong emphasis on transparency, accountability, and authenticity.

Key Canadian findings from the report include:

  • 84% say they are concerned about the future of AI in everyday life
  • 86% worry they may not be able to distinguish between real and AI-generated content
  • 66% believe they can identify AI-generated content
  • 51% of Canadians say that are not excited about AI, compared to 39% who are
  • 57% say their trust would be reduced if brands used AI-generated content without clearly disclosing it
  • 71% say AI-generated content feels less authentic than human-created content, and 76% say it feels less personal
  • 52% are less likely to engage with social media posts, and 42% are less likely to engage with advertisements, if they know the content is AI-generated
  • For brand storytelling, 51% prefer content created entirely by humans, compared to just 3% who prefer mostly AI-generated content

About the report

The findings are based on a global study of nearly 10,000 consumers across seven markets, exploring attitudes toward generative AI and its impact on trust, media consumption, and brand perception.

Download the full report here. 

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Meltwater wins Comparably awards for “Best Company for Diversity”, “Best Company for Women”, and “Best CEO”

Posted in Commentary with tags on February 29, 2024 by itnerd

Meltwater, a global leader in media, social and consumer intelligence, is proud to announce that it is the recipient of Comparably awards for “Best Company for Diversity,” “Best Company for Women,” and “Best CEO”.

Comparably awards are based on data compiled from 15 million employee ratings across 70,000 companies. The award takes into account employee ratings and testimonials about life at Meltwater, including compensation, leadership, work-life balance, professional development opportunities, and perks and benefits.

These awards are a testament to the company’s unwavering dedication to fostering an inclusive, supportive, and empowering workplace culture. Earning recognition for “Best Company for Diversity” and “Best Company for Women” underscores Meltwater’s dedication to creating an environment where employees feel valued, respected and have equal opportunities for advancement in their careers.

Furthermore, Meltwater’s leadership, epitomized by the recognition of CEO John Box as a “Best CEO”, cultivates a strong culture of trust and transparency. Box has played a pivotal role in shaping Meltwater’s success with a strong vision and mission for the company, as well as leading the company’s growth as a world-class, enterprise SaaS solution.

Additionally, Meltwater was also named “Best CEO for Women,” “Best Company for Career Growth,” “Best Company Outlook,”, “Best Sales Teams,” and “Best Company Global Culture” in 2023.

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