The IT Nerd

SellYourMac.com the leading reCommerce and IT Asset Transition Service provider dedicated exclusively to Apple products and an Other World Computing company, today announced SellYourMac.com Founder and CEO, Brian Burke, will join a panel discussion titled, “Standing out in the Noise – a Dive into Marketing Your Products and Services to the Masses” at the ITAD Summit 2025 (July 29 – 30, Bellagio Hotel & Casino, Las Vegas, NV). 

Joining Brian The Mac Man on the panel, set to take place on July 29, from 1:00 – 2:00 pm, will be Rachael Weir, Head of Marketing, Vyta, and Danae Gullicksen, Marketing Professional, URT. Together, they will dive into effective strategies for marketing ITAD products and services in a crowded marketplace, with insights on how to differentiate brands, build visibility, and engage target audiences at scale.

About Brian Burke, Founder/CEO, SellYourMac

Brian Burke is a seasoned tech entrepreneur and thought leader who founded SellYourMac.com and now serves as the Mac Man at Other World Computing, specializing in Apple product resale, IT asset disposition, artificial intelligence, and digital innovation.

Brian The Mac Man is passionate about empowering underprivileged students through gifting Apple technology. He believes gifting them a Mac can truly change their lives, their outlook on the world, and their future job prospects.

As a lifelong learner, Brian is a 2x TEDx Talk speaker, has become a Sommelier, an Apple Certified Mac Technician, a Notary Public, an Ordained Minister, a PADI Certified Scuba Diver, a professional speaker on LinkedIn optimization, having now grown his LinkedIn network to 210,000+, and a professional speaker on ChatGPT!

 Other World Computing  today announced the general availability of the new OWC USB-C Quad HDMI 4K Adapter, ideal for creative professionals and power users, and the redesigned OWC USB-C Dual HDMI 4K Adapter, ideal for everyday tasks, classroom use, and bring-your-own-device environments.

OWC USB-C Quad HDMI 4K Adapter ($149.99)

Expanding visual workspace with up to four 4K UHD displays just became easier, more efficient, and cost-effective with the OWC USB-C Quad HDMI 4K Adapter. All that’s needed is a single Thunderbolt, USB4, or USB-C port on a Mac, PC, or Chromebook to create a dramatically immersive viewing experience. No more multiple adapters hassle and the burden they put on a notebook’s CPU, interface bandwidth, and battery life. Simply plug in this visual upgrade to utilize multiple Ultra-High Definition monitors in business presentations, creative projects, stock trading, or WFH settings. Powered by cutting-edge DisplayLink Pro technology, this adapter simply delivers a smooth and reliable multi-display experience while simultaneously charging a computer.

Features/Benefits:

• Maximize – Transform one Thunderbolt, USB4, or USB-C port on your Mac, PC, or Chromebook into four 4K HDMI displays and power
• Display Limitation Solution – Solves the external display limitation of Apple Silicon MacBook and MacBook Pro machines
• Flexible – Choose either Extended or Mirror display modes
• Efficient – Reduces demand on host CPU, interface bandwidth, and notebook battery versus using multiple adapters with higher overall resource consumption
• Convenient – Bus powered via the 11.8″ integrated USB-C cable for use anywhere
• Powerful – Up to 90W pass-through power when used with a USB-C power adapter
• Complete – One easy, affordable solution vs costly hassle of multiple adapters and cables
• HDMI Pass Through Support – Allows audio signals to pass through the adapter to the connected displays
• Protected – 1 Year OWC Limited Warranty

OWC USB-C Dual HDMI Adapter ($69.99)

The OWC USB-C Dual HDMI 4K Display Adapter was purposefully built to solve the one-display limit of base model M-series Mac notebooks as well as expand the visual workspace of port-limited machines. With universal USB-C compatibility, this display expansion solution can be used with millions of Thunderbolt 3/4/5, USB4, and USB-C equipped Macs, PCs, and Chromebooks.

Palm-sized with an integrated USB-C connecting cable, this bus-powered adapter can be placed discreetly in a workspace or easily carried to remote multi-display setups and BYOD (Bring Your Own Device) business or classroom presentations. Plus, this innovative adapter is backward compatible, so it can be used with any HDMI display, projector, or TV at its maximum resolution.

Features/Benefits:

• Maximize – Transform one USB-C, USB4, or Thunderbolt port on your Mac, PC, or Chromebook into two 4K HDMI displays and add a second adapter for up to four displays
• Solution – Easily solves the one external display limitation of base model Apple silicon M1, M2, M3, and M4 Macs
• Flexible – Choose either Extended or Mirror display modes
• Convenient – Bus powered via the 9″ integrated USB-C cable for use anywhere
• Portable – Palm-sized for easy mobility
• Complete – One easy, affordable solution vs costly hassle of multiple adapters and cables
• HDMI Pass Through Support – Allows audio signals to pass through the adapter to the connected displays
• Protected – 1 Year OWC Limited Warranty

Both adapters are available today.

Other World Computing today announced it will showcase its award winning family of Thunderbolt 5 storage and connectivity solutions, as well as its unparalleled roster of end-to-end workflow solutions – including memory cards and readers, portable SSDs, desktop and shared storage, docks, hubs, and LTO backup and archiving, at COMPUTEX TAIPEI 2025. 

Attendees visiting OWC Booth #J0527a at 1F of the Taipei Nangang Exhibition Center, Hall 1 (TaiNEX 1), will experience firsthand how the OWC Envoy Ultra, OWC Thunderbolt 5 Hub, OWC ThunderBlade X12, and the newly announced OWC Thunderbolt 5 Dock deliver unmatched speed, connectivity, and efficiency to accelerate creative workflows and professional productivity:

• OWC Envoy Ultra – Boasting ultra compatibility with Macs, PCs, iPad Pros, Chromebooks, and Surface devices, this portable SSD is ready for rugged, on-the-go use, with bus-powered convenience, a built-in cable, and blazing real-world speeds of over 6000MB/s.
• OWC Thunderbolt 5 Hub – Transforms a single Thunderbolt 5 connection into three additional Thunderbolt 5 ports and one USB-A port, with support for up to 80Gb/s bi-directional data transfer and up to 120Gb/s bandwidth for high-res displays.
• OWC Thunderbolt 5 Dock – With 11 versatile ports, it combines exceptional speed, broad device compatibility, and support for high-res displays into one streamlined solution that makes expanding workflows completely effortless.
• OWC ThunderBlade X12 – This production shuttle and editing RAID SSD makes seemingly impossible video workflows fast, simple, and seamless, with peak and sustained write speeds of up to 6600MB/s and 5990MB/s, respectively.

OWC will also showcase its full ecosystem of storage, connectivity, and backup/archiving solutions during the COMPUTEX TAIPEI 2025 event. Each is designed to simplify and accelerate every step of the workflow, from capture to completion. That includes everything from high-performance memory cards and portable SSDs to powerful desktop and shared storage, flexible docks and hubs, and reliable LTO archiving.

• OWC Memory Cards and Readers – Built for photographers, videographers, and content creators, delivering the speed, reliability, and seamless integration, especially with OWC’s Innergize software, to keep workflows smooth from capture to completion.
• OWC Portable SSDs – Ultra-fast, rugged, and bus-powered storage solutions, like the Envoy Pro FX and Express 1M2, designed for creative professionals who demand top-tier performance, cross-platform compatibility, and durable reliability in the field.
• OWC Desktop Storage – High-capacity, high-performance storage solutions, like the Mercury Elite Pro and ThunderBay series, with versatile connectivity options and robust RAID support, catering to the demanding needs of creative professionals and businesses.
• OWC Jellyfish – The OWC Jellyfish is a high-performance, easy-to-use shared storage solution, offering capacities ranging from terabytes to petabytes, designed specifically for video teams. It enables seamless collaboration on 4K, 6K, and up to 12K projects without dropped frames. With intuitive management software, built-in security features, and scalable storage options, the OWC Jellyfish empowers creative professionals to streamline their post-production workflow efficiently.
• OWC Docks and Hubs – A full range of docks and hubs (in addition to Thunderbolt 5 solutions), including Thunderbolt 4, Thunderbolt 3, and USB-C options, that expand connectivity, power delivery, and workflow flexibility for users at home, in the studio, or on the go.
• OWC Archive Pro Ethernet – Fast and reliable network-based LTO backup and archiving solution engineered for media and entertainment (M&E) pros, government agencies, and any-sized business that needs to protect large volumes of critical data

Other World Computing today announced the launch of the My OWC app on iOS. From when the box is opened, the new intuitive mobile companion streamlines every stage of the customer experience (CX), empowering users to effortlessly set up and manage their OWC products, access personalized support, and stay up to date with push notifications – all from the palm of their hand.

OWC has always focused on making technology approachable and easy to use. And with the My OWC app, that experience is even more seamless. The app offers a more connected way to set up, manage, and get the most out of your gear, right from the start. Getting started is simple. Customers can simply scan a QR code or select their device from the list. Step-by-step guides, how-to videos, FAQs, are now at your fingertips, as well as instant real-time notifications of firmware alerts, compatibility tips, and maintenance suggestions. All of which is completely personalized for their exact product(s).

​​My OWC app key features include:

●     Quick Start & Setup Resources – Instantly access product manuals, setup instructions, troubleshooting resources, and commonly asked questions

●     Product-Specific Alerts – Stay informed with real-time notifications about firmware updates, performance tips, product news, and more

●     3D Product Previews – Use augmented reality to view select OWC products in your own workspace – see how devices will fit before setup

●     Easy Product Management – Register your OWC products in seconds to ensure you stay up to date with product-specific news and updates

●     Stay Updated – Get the latest OWC news, upcoming events, and exclusive updates right from the app

The My OWC app is available now as a free download from the Apple App Store, here: https://download.owc.com/myowc/ios

For further information about the My OWC app, please visit: https://www.owc.com/solutions/my-owc-app

Other World Computing today announced the launch of the OWC Archive Pro Ethernet, a fast and reliable network-based LTO backup and archiving solution engineered for media and entertainment (M&E) pros, government agencies, and any sized business that needs to protect large volumes of critical data. The new and powerful OWC Archive Pro Ethernet can be seen for the first time – live – at NAB 2025, taking place April 5-9, 2025, in Las Vegas, at the Las Vegas Convention Center (LVCC), in OWC Booth SUL2 and ATTO Booth South Hall Lower — SL5616.

With the OWC Archive Pro Ethernet tapes are accessed like a normal drive, files appear in folders, and moving/retrieving files is drag-and-drop easy. Thanks to built-in ATTO XstreamCORE 8100T technology, the OWC Archive Pro Ethernet can be placed in a separate room or different building for enhanced security, less noise, better host compatibility, and improved user collaboration. With up to 76% cost savings versus HDD-based archiving plus a tape shelf life of 30 years vs. seven years for unpowered HDDs, the OWC Archive Pro Ethernet offers the best ROI of any storage format.

OWC Archive Pro Ethernet Key Features/Functionality:

• Optimized (High-Speed) Data Transfers at Scale – Support for network-based shareable storage access via iSCSI
• Powered by ATTO XstreamCORE® 8100T Technology – an industry-leading bridging platform that shares up to four SAS tape drives over a 10Gb iSCSI Ethernet network
• ATTO Xtend SAN™ iSCSI Initiator for macOS® – enables macOS users to have a reliable, secure, highly interoperable connection to iSCSI storage
• Instant ROI – Offers a 501% ROI with up to 76% lower cost vs HDD storage
• Stores More – Up to 18TB native, up to 45TB compressed storage capacity per tape cartridge
• Fast Tape Creation – Up to 400MB/s native, up to 1000MB/s compressed transfer rates
• Two 10GbE Ports – Effortless integration into existing infrastructure, ensuring shared connectivity for demanding media and backup workflows
• Flexible – Built-in IBM LTO-7, LTO-8, or LTO-9 made in Japan premium drive options
• Intuitive – Simple GUI for managing and configuring network settings
• Easy – Drag, drop, and retrieve files with the included Hedge Canister archiving app – a $399 value
• LTFS Compatible – Archive files/folders with drag and drop ease and no proprietary software/hardware concerns
• Secure: TAA compliant; supports AES 256-bit encryption for sensitive data
• Compliance Ready – Supports non-LTFS compatible WORM cartridges required by legal and regulatory record-keeping
• Complete – Includes LTO-data tape and cleaning tape
• Certified: Meets Intel Thunderbolt and OWC operating certifications for assured performance and reliability on MacOS and Windows

With general availability (GA) shipment planned for April 2025, the OWC Archive Pro Ethernet will be offered in LTO-7, LTO-8, and LTO-9 configurations, with each solution including a tape cartridge, cleaning cartridge, Ethernet cable, and Hedge Canister software, with a starting price of $7,799. To learn more and purchase, please visit owc.com.

Other World Computing today announced its lineup for NAB 2025, taking place April 5-9, 2025. Attendees visiting the Las Vegas Convention Center (LVCC), OWC Booth SUL2 can explore its latest innovations, including the OWC ThunderBlade X12 – the ultimate Thunderbolt 5 Shuttle RAID for media production professionals. In addition, OWC will showcase its OWC Atlas Memory Cards and Readers, external drives, shared storage, and connectivity solutions, built for professionals in the broadcast, media, and entertainment industries who need reliable, high-performance storage that just works – even in the most sophisticated and demanding shooting scenarios. And OWC will be featured in must-see events, including a Post Production World Presentation and the highly anticipated Vimeo Staff Picks 2025 Screening Series, celebrating outstanding creative work in filmmaking.

Headlining OWC’s NAB showcase will be a game-changing professional-grade RAID solution – the next step in OWC’s Thunderbolt 5 solutions:

●     OWC ThunderBlade X12 – The ultimate production shuttle RAID up to 96TB, delivering high-capacity storage and blazingly fast sustained speeds in a compact, portable design. Optimized for RAID 0/5/10, it streamlines on-set ingestion and backup while doubling as a premium editing drive for video editors and VFX artists handling 4K to 12K RAW video, multi-cam sequences, and stereoscopic 360 VR workflows. General availability (GA) is planned for late April 2025.

In addition, OWC Booth SUL2 will feature:

●     OWC Atlas Memory Cards & Readers – High-performance, premium-quality memory cards and memory card readers designed for the most advanced use cases of professional photographers and videographers.

Direct Attached Storage:

●     OWC Envoy Ultra – The first and fastest Thunderbolt 5 Portable SSD – built like a tank for go-anywhere ruggedness. Bus-powered with a built-in cable for ultra convenience. Revolutionary real-world speed of over 6000MB/s, Envoy Ultra gives you the best of everything in the palm of your hand with reliability you can count on from the proven global leader of Thunderbolt innovations.

●     OWC Express 1M2 – Ultra-fast, compatible, and reliable portable USB4 NVMe SSD – build your own or choose ready-to-run solutions.

●     OWC ThunderBay 8 – The Thunderbolt 40Gb/s 8-bay desktop external storage RAID solution up to 192TB is designed for the speed, capacity, and flexibility to adapt to your evolving needs. Whether you’re changing cameras from a Sony FX9 to a Canon C300 or RED KOMODO, ThunderBay 8 has you covered.

●     OWC ThunderBay Flex 8 – With increased capacity to 200TB and speeds of 1700MB/s, the world’s first 3-in-1 productivity platform with unprecedented speed, space, versatility, and convenience delivers Thunderbolt storage, docking, and PCIe expansion for digital imaging, VFX, and video editing.

Network Attached Storage (NAS):

●     OWC Jellyfish – The OWC Jellyfish is a high-performance, easy-to-use shared storage solution form Terrabytes to Petabytes of capacity designed specifically for video teams, enabling seamless collaboration on 4K, 6K, up to 12K projects without dropped frames. With intuitive management software, built-in security features, and scalable storage options, the OWC Jellyfish empowers creative professionals to streamline their post-production workflow efficiently.

LTO:

●     OWC Archive Pro Ethernet – Just launched, it is a fast and reliable network-based LTO backup and archiving solution engineered for media and entertainment (M&E) pros, government agencies, and any sized business that needs to protect large volumes of critical data.

Connectivity:

●     OWC Thunderbolt 5 Hub – Explore a new world filled with workflow possibilities and state-of-the-art performance with the OWC Thunderbolt 5 Hub. It’s the perfect compact connectivity solution to solve the big problem of not having enough Thunderbolt 5 ports. Now you can turn a single cable connection from your machine into three Thunderbolt 5 ports and one USB-A port. With up to 80Gb/s of bi-directional data speed – up to 2x faster than Thunderbolt 4 and USB4 – and up to 120Gb/s for higher display bandwidth needs, you will redefine your productivity.

In addition, don’t miss these must-see events taking place during NAB 2025:

Post Production World Presentation: “Rewriting the Rules: A New Era of Race Storytelling”

Presenter: Shannon Vandivier and Blake Campbell, Cold Collaborative

Introductions: Larry O’Connor, Other World Computing (OWC)

Moderator: Jon Hoeg, Other World Computing (OWC)

About: Cold Collaborative shares how OWC solutions powered their fast-turnaround, cinematic cycling series—redefining race storytelling through innovation, risk-taking, and game-changing filmmaking.

Date/Time: Monday, April 7, 2:30 pm – 3:30 pm

Where: South Hall, Room S226

Title: Vimeo Staff Picks 2025 Screening Series

About: The Vimeo Staff Picks Screening Series is a series of free, in-person events featuring recent Staff Pick favorites. These screenings are accompanied by live commentary from featured local filmmakers, followed by receptions with snacks, swag, and drinks. RSVPs are required.

Date/Time: Monday, April 7, 8:00 pm

Where: Beverly Theater

OWC solutions will also be on display in its strategic partner booths at NAB as follows:

●     Atlas Lens, Booth N1725 – OWC Atlas Memory Cards & Readers, Envoy Pro Elektrons and ThunderBlade X12

●     AJA Systems, Booth SL3310 – OWC ThunderBlade

●     Amove, Booth SL9832K – OWC ThunderBlade

●     Archiware, Booth SL3705 – OWC Jellyfish Nomad

●     Atto, Booth SL5616 – OWC Archive Ethernet Pro

●     Hedge, Booth SL12707 – OWC Archive Pro

For further information on NAB 2025, taking place April 5-9 (exhibits April 6-9), please visit: https://www.nabshow.com/.

Other World Computing today announced the release of OWC SoftRAID 8.5, the latest update to its powerful RAID management software for macOS and Windows. Packed with dozens of enhancements, OWC SoftRAID 8.5 delivers dramatic increases in reliability, functionality, and performance – ensuring next-level data protection, functionality, and system stability for everyone from video editors to IT administrators, novices to power users.

OWC SoftRAID Mac 8.5: Enhanced Resilience and Performance

The new OWC SoftRAID 8.5 driver, included with Apple’s macOS 15.4 update, introduces significant improvements for RAID 4/5 volumes, particularly when dealing with failing HDDs and SSDs. The driver now proactively marks a disk as failed upon detecting the first read or write error, ensuring uninterrupted performance by leveraging RAID redundancy to reconstruct data dynamically.

Other key enhancements include:

• Improved Disk Failure Handling – Prevents read/write errors when a drive in a RAID 4/5 volume fails.
• Better Handling of Disconnected Disks – Ensures stability even when multiple disks or enclosures are disconnected while volumes remain mounted.
• Enhanced OWC SoftRAID Tool for Administrators – The command-line tool has been refined with expanded functionality, allowing more OWC SoftRAID tasks to be executed from a Terminal window or via scripting.

OWC SoftRAID Windows 8.5: Expanded RAID Functionality and Stability Updates

OWC SoftRAID 8.5 for Windows introduces a range of new features and critical fixes, further aligning it with the power and flexibility of OWC SoftRAID for Mac.

Key enhancements include:

• New Cross-Platform Support – Now supports mounting, reading, and writing non-RAID volumes created on OWC SoftRAID for Mac.
• Enhanced RAID 1+0 Management – Users can now change primary disks and remove member disks from RAID 4/5/1+0 (10) volumes.
• Diagnostics Tool Upgrade – Improved troubleshooting capabilities with the latest diagnostic enhancements.
• Optimized TRIM Handling – Increased efficiency for RAID 4/5 SSD volumes.
• Event Log Improvements – More detailed logging for system events.
• Added Compatibility – Supports Window Volume Shadow Copy Service, which allows users and apps to create backup copies of files or entire volumes.
• Enhanced System Stability and RAID Management – Introduced key updates to improve volume validation, ensure seamless automatic rebuilds, and strengthen RAID 1+0 handling, delivering a highly reliable and resilient experience.

OWC SoftRAID 8.5 is now generally available (GA) as a free update for existing users with an active OWC SoftRAID subscription. New users can purchase OWC SoftRAID from the OWC Software store: https://software.owc.com.

For additional details and to download OWC SoftRAID 8.5, please visit http://go.owc.com/softraid.

 Other World Computing today announced the general availability (GA) launch of the OWC Jellyfish B24 and OWC Jellyfish S24, two powerful new additions to its award-winning shared storage lineup. Designed to meet the evolving needs of media teams, the OWC Jellyfish B24 delivers a cost-effective, high-capacity solution for seamless collaboration and nearline backup, while the OWC Jellyfish S24 offers a full SSD production server with lightning-fast performance for demanding video workflows. With scalable expansion options and rock-solid reliability, these new OWC Jellyfish solutions give video editors, post-production teams, and content creators the tools they need to work faster, collaborate more easily, and keep their projects moving – without storage ever slowing them down.

Video editors, post-production teams, and content creators are constantly juggling massive file sizes, complex collaborations, and the need for seamless access to their media – all while making sure their work is safely backed up. But as video resolutions continue to climb to 4K, 8K, and beyond, many storage solutions just can’t keep up, creating frustrating bottlenecks that slow down the creative process. The OWC Jellyfish B24 and S24 are built to solve these problems, delivering high-performance, scalable shared storage that keeps workflows smooth, file transfers fast, and backups reliable. Whether a team needs affordable nearline storage – with plenty of capacity, or lightning-fast SSDs – for real-time editing, these solutions ensure creatives can focus on what they do best – telling great stories – without storage getting in the way.

About the OWC Jellyfish B24

The OWC Jellyfish B24 is an adapted version of the powerful OWC Jellyfish R24, designed as a cost-effective collaboration solution for smaller teams using workflows that don’t need high throughput but require large storage capacities. The OWC Jellyfish B24 can also be used as a fully expandable nearline backup server for any OWC Jellyfish to ensure that your media are always safe and immediately available in case anything happens to your online production system.

The B24 has four dedicated SAS ports to which you can connect B24-E expansions via a mini-SAS cable, included with every expansion chassis. If the drives in the B24-E have the same capacity per drive as the drives in the B24, you can easily merge the media pools into a single pool using OWC Jellyfish Manager. This will increase the aggregate performance of the system. Adding four B24-E expansion chassis to a B24 head unit, storage capacity for a full-blown B24 configuration can go up to 2.8 Petabytes.

About the OWC Jellyfish S24

The OWC Jellyfish S24 is a high-performance Full SSD production server for media teams who need the responsiveness of full flash while still being able to easily expand their storage in the future. The SSDs in the S24 are the powerful OWC Mercury Extreme Pro SSDs. The S24 can be combined with an OWC Jellyfish S24-E SSD expansion chassis for up to 736TB of fast SSD storage.

The OWC Jellyfish S24 easily scales both in performance and in storage capacity. Add an OWC Jellyfish S24-E expansion for up to 736TB of powerful Full Flash shared storage. If the drives in the S24-E have the same capacity per drive as the drives in the S24, you can easily merge the media pools into a single pool using OWC Jellyfish Manager. This will also increase the aggregate performance for the system.

 Other World Computing today announced it will showcase its unrivaled catalog of memory cards and readers, storage and connectivity solutions – including the first-ever Thunderbolt 5 solutions, featuring the OWC Thunderbolt 5 Hub and OWC Envoy Ultra at WPPi 2025, a premier conference for contemporary portrait, wedding, fashion, headshots, branding, event photography professionals, and more, taking place March 16-20 at The Rio Hotel Las Vegas.

Visitors to OWC Booth #230 will have the opportunity to see firsthand the game-changing storage and connectivity solutions that professional photographers and videographers trust to capture, store, and safeguard their most critical work. From the first-ever Thunderbolt 5 solutions to the fastest, toughest portable SSDs and high-performance memory cards, OWC is bringing the ultimate workflow-enhancing tools that professionals and prosumers simply can’t afford to miss, such as: 

Memory Cards and Card Readers:

• OWC Atlas Pro, CFexpress 4.0 Type A – High-performance, highest-quality memory card for ingesting up to 2x faster with your Sony Alpha and FX cameras.

• OWC Atlas Ultra, CFexpress Type B – High-performance, highest-quality memory cards for the most demanding video recording uses of professional filmmakers and continuous burst mode shooting by advanced photographers.

• OWC Atlas Pro, CFexpress Type B – Cost-effective, highest-quality memory cards for the most demanding needs of professional photographers and the most common use cases of professional filmmakers.

• OWC Atlas Ultra, SDXC UHS-II V90 – High-performance, highest-quality memory cards for advanced photography and video recording at maximum camera settings.

• OWC Atlas Pro, SDXC UHS-II V60 – Cost-effective, highest quality memory cards for most common photo and up to 4K video capture uses.

• OWC Memory Card Readers – Designed for the most advanced use cases of professional photographers and videographers.

Portable SSDs:

• OWC Envoy Pro Elektron – The fastest, toughest mini-sized SSD available – it’s crushproof, dust-proof, and waterproof for transferring gigabytes of data in seconds.

• OWC Express 1M2 – Ultra-fast, compatible, and reliable portable USB4 NVMe SSD – build your own or choose ready-to-run solutions.

Desktop Storage:

• OWC Gemini – The only drive you need to organize your digital life – features dual drives and seven ports, taking you from notebook to workstation in seconds.

• OWC ThunderBay 4 – Performance and capacity perfection for individual to studio content creators.

In addition, WPPi 2025 attendees can discover OWC’s state-of-the-art connectivity and lightning-fast storage solutions, including the OWC Thunderbolt 5 Hub and OWC Envoy Ultra.

• OWC Thunderbolt 5 Hub – Explore a new world filled with workflow possibilities and state-of-the-art performance with the OWC Thunderbolt 5 Hub. It’s the perfect compact connectivity solution to solve the big problem of not having enough Thunderbolt 5 ports. Now you can turn a single cable connection from your machine into three Thunderbolt 5 ports and one USB-A port. With up to 80Gb/s of bi-directional data speed – up to 2x faster than Thunderbolt 4 and USB4 – and up to 120Gb/s for higher display bandwidth needs, you will redefine your productivity.

• OWC Envoy Ultra – The first and fastest Thunderbolt 5 Portable SSD, built like a tank for go-anywhere ruggedness. Bus-powered with a built-in cable for ultra convenience. Jaw-dropping, mind-blowing, revolutionary real-world speed over 6000MB/s. Envoy Ultra gives you the best of everything in the palm of your hand with reliability you can count on from the proven global leader of Thunderbolt innovations.

For further information about WPPi 2025, please visit: https://wppiexpo.com/.