Saudia, the national flag carrier of Saudi Arabia, has announced the signing of a partnership with the Esports World Cup Foundation (EWCF), becoming the Official Airline Partner of the tournament. The collaboration aims to support sports and entertainment tourism while promoting summer destinations across the Kingdom. This coincides with Riyadh hosting the second edition of the global tournament, taking place from July 7 to August 24, 2025, at Boulevard City.
A global first of its kind, the agreement was signed virtually using an interactive digital platform, marking a milestone in how partnerships can be formalized through immersive, tech-enabled experiences. This innovative approach bridges the worlds of aviation and esports, reflecting a forward-thinking embrace of digital technology in building future-ready collaborations.
This partnership aligns with Saudia’s commitment to supporting the objectives of Saudi Vision 2030, particularly those related to positioning the Kingdom as a global hub for esports and diversifying its tourism offerings.
Under the agreement, Saudia will offer exclusive travel packages and special offers for fans and visitors attending the tournament. These will include premium hospitality and onboard entertainment services, alongside international marketing campaigns promoting the Kingdom as an attractive global destination for both sports and tourism.
The 2025 Esports World Cup will host 25 tournaments across 24 game titles, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event will offer fans a comprehensive entertainment experience, from high-stakes competition and live music to anime cafés, retro arcades, cosplay showcases, and more, cementing Riyadh’s position as a global esports and entertainment hub.
Through this partnership, Saudia further cements its role as an enabler for international events, placing guest experience at the heart of its priorities and contributing to the advancement of Saudi Arabia’s tourism and aviation sectors.
Saudia Airlines Announces Partnership with Esports World Cup 2025
Posted in Commentary with tags Saudia on July 28, 2025 by itnerdSaudia, the national flag carrier of Saudi Arabia, has announced the signing of a partnership with the Esports World Cup Foundation (EWCF), becoming the Official Airline Partner of the tournament. The collaboration aims to support sports and entertainment tourism while promoting summer destinations across the Kingdom. This coincides with Riyadh hosting the second edition of the global tournament, taking place from July 7 to August 24, 2025, at Boulevard City.
A global first of its kind, the agreement was signed virtually using an interactive digital platform, marking a milestone in how partnerships can be formalized through immersive, tech-enabled experiences. This innovative approach bridges the worlds of aviation and esports, reflecting a forward-thinking embrace of digital technology in building future-ready collaborations.
This partnership aligns with Saudia’s commitment to supporting the objectives of Saudi Vision 2030, particularly those related to positioning the Kingdom as a global hub for esports and diversifying its tourism offerings.
Under the agreement, Saudia will offer exclusive travel packages and special offers for fans and visitors attending the tournament. These will include premium hospitality and onboard entertainment services, alongside international marketing campaigns promoting the Kingdom as an attractive global destination for both sports and tourism.
The 2025 Esports World Cup will host 25 tournaments across 24 game titles, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event will offer fans a comprehensive entertainment experience, from high-stakes competition and live music to anime cafés, retro arcades, cosplay showcases, and more, cementing Riyadh’s position as a global esports and entertainment hub.
Through this partnership, Saudia further cements its role as an enabler for international events, placing guest experience at the heart of its priorities and contributing to the advancement of Saudi Arabia’s tourism and aviation sectors.
Leave a comment »