I’ve been wondering for a while about how BlackBerry was going to make money from the monster growth that it has from BBM on BB10, Android, and iOS. Today their plan became clear. Here’s what it is from The Globe And Mail:
BlackBerry on Tuesday announced new details about its plan to generate cash from the popular service by rolling out a BBM Shop that will sell downloadable “virtual goods” such as stickers.
“At no point should monetization come at the expense of the user,” David Proulx, senior director of BBM Business Development, told reporters, adding there was no “one way” to monetize the service, and that the company would continue to experiment.
It will also open up the chat stream of users to sponsored posts from marketers who have created BBM Channels (landing pages similar to Facebook pages). There will also be “sponsored invites” where brands can send users subscribe requests, which will be geo-targeted and must be pre-approved by BlackBerry.
Corporate customers won’t be left out of this:
BlackBerry also confirmed details of its eBBM security suite, part of which will be called BBM Protect, which adds an extra layer of encryption to BlackBerry Enterprise Service customers for a fee, details and pricing for which are still under wraps, but will be coming in the summer.
Interesting. The question will be, will users be willing to pay for this. Time will tell on that front and investors will be watching.
HTC One (M8) Announced [UPDATED x3]
Posted in Commentary with tags HTC on March 25, 2014 by itnerdToday, HTC took the wraps off of their new flagship phone, the HTC One (M8). Here’s the key specs:
Those are top shelf specs. The most intriguing feature is the “Duo Camera” which adds a second rear-facing lens that records depth information while the main lens captures a photo. That in theory should make this a great camera to take photos with. Three colors will be available. “Glacial silver,” “amber gold,” and “gunmetal gray.” It’s available now in the US. Other countries should be announced shortly.
UPDATE: Seconds after I posted this Telus e-mailed me to say that they will be carrying the HTC One (M8). Customers who put in a pre-order at www.telus.com/allnewHTCOne will get three-piece accessory bundle worth $120. The HTC One (M8) will be $229 on a two year plan or $700 outright.
UPDATE #2: Seconds after I posted my last update, Rogers let me know that they will also be carrying the HTC One (M8) as of April 11th for $229 on select 2 year plans. New and existing customers can buy the “gunmetal grey” version online now at via https://www.rogers.com/reserve/.
UPDATE #3: Telus gave five customers that pre-ordered last year’s HTC One and asked them to tell Telus about their favourite features about the new HTC One (M8). Check out what they had to say here.
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