The way Americans protect their devices is undergoing a quiet shift. According to the second annual Antivirus Market Report 2026 from cybersecurity news portal Cybernews, built-in operating system tools have overtaken traditional third-party antivirus software as the primary line of defense for the majority of US internet users, while smartphones remain dangerously underprotected.
The study, based on a survey of 1,005 US adults conducted between March 30 and April 10, 2026, also shows a sharp drop in consumer enthusiasm for AI-powered security and a measurable rise in cybercrime.
Key findings:
- 53% of US PC users and 51% of mobile users rely on built-in OS security (such as Microsoft Defender or Apple’s native tools) as their primary protection, which is roughly 139 million and 134 million Americans, respectively.
- Only 18% of mobile users invest in third-party antivirus, compared with 41% on computers; 14% of mobile users use no cybersecurity tools at all.
- Favorability toward AI-powered threat detection fell from 77% in 2025 to 47% in 2026.
- The share of Americans who reported experiencing cybercrime grew by 14% year over year.
- McAfee and Norton remain the leading third-party brands for the second year in a row; AVG dropped out of the rankings entirely.
- Paid antivirus has overtaken free versions: 68% of PC and 66% of mobile antivirus users now hold a premium subscription.
- Data breaches were named the single greatest personal cybersecurity threat by 36% of respondents.
Smartphones are severely underprotected
Smartphones are the most-used personal device as 85% of respondents use one outside of work, yet they receive the least investment in security. Beyond the 14% of mobile users who report no protection at all, another 16% are unsure what protection they have, leaving a substantial share of the US smartphone population effectively unguarded.
Compared with the 2025 report, third-party antivirus use on mobile devices fell by roughly 10 percentage points, while computer protection inched up by two.
AV market consolidates around two names
Among third-party antivirus users on computers, McAfee leads with 40% market share, followed by Norton (37%), Malwarebytes (19%), and Bitdefender (9%).
On smartphones the order flips: Norton takes 42%, McAfee 39%, Surfshark 16%, and Bitdefender 15%.
The strong showing of Surfshark and Bitdefender on mobile points to growing traction among multi-tool security users. AVG, which appeared in last year’s report, was not used by survey respondents at all in 2026.
Consumers are okay with paying more for protection
Among users who do choose third-party antivirus, paid subscriptions are now clearly preferred: 68% of PC antivirus users and 66% of mobile antivirus users hold a premium plan, a notable jump from the 32% in 2025.
The data suggests that the segment still actively purchasing antivirus is increasingly willing to spend more for stronger protection, while everyone else is migrating to whatever ships with their device.
Antivirus is becoming one tool among many
Americans are no longer relying on antivirus software in isolation. VPNs are now used by 62% of PC and laptop users and 65% of mobile users, ahead of ad blockers and password managers.
The AI hype in cybersecurity is fading
Enthusiasm for AI-based security has collapsed in just twelve months. Favorability toward AI-powered threat detection dropped from 77% in 2025 to 47% in 2026, and 9% of users said AI features would actively make them less likely to use a given antivirus product.
Cybercrime keeps climbing
The share of Americans reporting personal experience with cybercrime rose by 14% year over year. Among those affected, 74% said the experience directly influenced their decision to start or continue using antivirus protection, meaning that, for many US consumers, security upgrades still tend to follow a harmful experience instead of preventing it.
Trust is now a huge competitive differentiator
Forty percent of respondents had heard of antivirus-related controversies, including Kaspersky’s US ban over national security concerns and Avast’s case for selling user browsing data. Among those aware, 82% said the information influenced their trust or purchasing decisions. The effect was strongest among users aged 18–24.
Demographic differences persist
Women are less likely than men to fall victim to cybercrime and tend to rely more on built-in tools and free antivirus software. Men are more likely to invest in paid third-party antivirus and additional security tools. Among non-users, men also showed higher levels of distrust toward antivirus software overall.
Data breaches are the biggest cybersecurity fear
When asked to identify their greatest cybersecurity concern, 36% of respondents named data breaches at companies that store personal information, followed by phishing (31%), accidentally downloading malware (24%), and being specifically targeted by hackers (24%).
Notably, AI-related threats such as deepfake scams entered the top five, ranking ahead of the long-standing concern of unsafe public Wi-Fi.
The full report is available at: https://cybernews.com/best-antivirus-software/antivirus-market-report
Methodology
The survey was conducted online via the Cint panel between March 30 and April 10, 2026, among 1,005 US respondents aged 18 to 74. Quotas were applied to ensure balanced representation across age, gender, and region. Margin of error: ±3.1% at the 95% confidence level. Population estimates referenced in the report are based on US Census Bureau 2026 data.
Wise introduces first-of-its-kind multi-currency Interest feature in Canada
Posted in Commentary with tags Wise on May 4, 2026 by itnerdWise today announced the launch of its new Interest feature for people and businesses in Canada. Wise is the first provider in Canada to enable customers to earn a return on balances held across multiple currencies within one consolidated account.
Millions of Canadians send international payments each year, with outbound remittances and cross-border commercial activity steadily increasing, according to public data from Payments Canada. However, options for holding and growing money across multiple currencies have historically required opening separate accounts with financial providers in each currency. These accounts often come with minimum balance thresholds and promotional rates that get more expensive over time. Wise Interest removes these barriers for Canadians.
Eligible customers can now opt into the new Interest feature to earn a market-leading return on balances held in CAD, USD, EUR and GBP from the convenience of their Wise multi-currency account. Once opted in, customers can continue to hold, spend, send and convert their money internationally from their balances with no penalties or minimum balance requirements.
Key features of the new feature include:
This launch builds on Wise’s growing momentum in Canada, where its active customer base grew by more than 30% in FY25. As Wise continues to scale in the market, it is investing in local infrastructure to better serve its growing customer base. Wise became a member of Payments Canada earlier this year, making it eligible to apply for direct participation in Canada’s national payment systems, including ACSS, Lynx and the forthcoming Real-Time Rail. Over time, this direct access to local payment infrastructure would enable Wise to move money faster and reduce costs further for Canadians and people sending to and from Canada.
To find out more about Wise’s Interest feature in Canada, please visit http://www.wise.com/ca/interest
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