This past Friday, Anne Neuberger, the U.S. deputy national security adviser for cyber and emerging technologies, wrote an opinion piece for the Financial Times warning that ransomware was “wreaking havoc around the world,” and insurance companies must stop issuing policies that incentivize extortion payments in ransomware attacks.
The initial call for the practice to end was made at the end of the 4th annual International Counter Ransomware Initiative summit in the US last week, where the 68 members discussed tackling the problem.
“Some insurance company policies — for example covering reimbursement of ransomware payments — incentivize payment of ransoms that fuel cyber crime ecosystems. This is a troubling practice that must end,” Neuberger wrote.
The insurance industry could play a “constructive role” by “requiring and verifying implementation of effective cyber security measures as a condition of underwriting its policies, akin to the way fire alarm systems are required for home insurance,” Neuberger continued.
Attempts to engage with the insurance industry have not yet delivered any promises or formal agreements.
Earlier this year, the UK’s NCSC announced that it would agree on guidance that expressed a joint view of how businesses should handle ransomware attacks. Furthermore, during the CRI summit, just 39 members and 8 insurance industry bodies from around the world endorsed a similar guidance encouraging “organizations to carefully consider their options instead of rushing to make payments.”
Despite the availability of other guidance on best practices in ransomware responses, attacks targeting victims in the UK and the US have roughly doubled over the past two years.
Steve Hahn, EVP Sales US, BullWall:
“The global ransomware market has seen a 200% increase in successful cyber attacks in the last two years. They know global ransomware payments exceeded a billion dollars for the first time last year. This increase in money for the criminals gives them all the incentive they need to continue innovating their attack techniques. It’s clear many companies are seeing these events as inevitable, which is true, but relying on insurance to pay their way out of it. Unfortunately, even if they pay the ransom, their infrastructure was down for days or weeks and they are unlikely to recover more than 78% of their data even if they pay the ransom.
United Healthcare paid at least $22 million in ransom payments, but that didn’t stop billions of dollars of downstream economic loss, including multiple healthcare companies that were forced out of business because of this event. Paying the ransom increases activity, increases funding, and throws gasoline on what is already a raging fire. Yes, these events are inevitable, but companies must focus on containing these events quickly, segmenting their environments, limiting the blast radius, and focusing on how to recover quickly from immutable backups. These strategies will ensure a quick recovery from the inevitable without lining the bloated coffers of the criminal underground.”
Ted Miracco, CEO, Approov:
“Paying ransoms only fuels the ransomware economy, emboldening attackers, and encouraging future attacks. Businesses must focus on bolstering their fundamental cybersecurity practices— not adding more insurance coverage, as insurance is a reactive measure and often only provides temporary relief, while the underlying vulnerabilities remain unaddressed. Insurers should play a constructive role by mandating stricter cybersecurity practices as a prerequisite for coverage, much like requiring fire alarms in homes. This would help elevate overall security standards and reduce the attractiveness of ransomware as a profitable venture.”
I’ve said it before and I will say it again. These sorts of attacks are out of control. Everyone needs to do better when it comes to responding to attacks. And that includes not paying the ransom. Ever.




Rembrand Redefines Video Editing Landscape with Integration of Major Video Editing Platforms into Rembrand AI Studio
Posted in Commentary with tags Rembrand on October 8, 2024 by itnerdRembrand, a leader in cutting-edge Spatially-Aware AI™ technology for content creation, monetization, and advertising, is proud to announce the launch of groundbreaking integrations for its Rembrand AI Studio. These innovations offer seamless support for the industry’s top video editing platforms, revolutionizing how the video industry leverages In-Scene Media for more immersive and impactful content. As a result of these integrations, content creators are able to control and manage monetization of their own video content without interruptive forms of advertising.
Traditionally, content is king, but there’s a “tax” on video content for outdated forms of interruptive advertising. Streamers lose their audience because of linear ad interruptions. Streamers and Creators are forced to either monetize with downstream tools, or use manual product placement that doesn’t scale. Rembrand is different. This release brings monetization upstream and puts it in the hands of the creators and owners. Using Regenerative Fusion AI™ and Spatially-Aware AI™, Rembrand can automatically embed monetization directly inside the content creation stack, scaling infinitely and immediately. As a result, Creators and Owners have more control and higher margins. This milestone marks a significant stride towards making high-impact, In-Scene Media accessible to the video content production industry.
By bridging the gap between Rembrand’s cutting-edge AI capabilities and the diverse array of video editing platforms prevalent in the industry, these integrations also remove barriers to entry and amplify creative possibilities. Creators can seamlessly import their footage into Rembrand AI Studio and export it, along with their In-Scene Media assets, to Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Sony Vegas, CapCut, and numerous other popular editing platforms.
This suite of integrations gives creators a more scalable way to monetize their video content like never before and with more control. With Rembrand’s platform now seamlessly interoperable across editing software, creators can now effortlessly incorporate 3-dimensional objects, animated characters, and holograms into their videos with a few simple clicks. This newfound flexibility promises to revolutionize the way brands engage with their audiences, offering unparalleled opportunities for storytelling and brand immersion.
Join Rembrand in redefining the future of video editing and advertising. Experience the power of seamless integration with the top video editing platforms and unlock a world of creative possibilities with Rembrand AI Studio.
For more information about Rembrand and the new AI Studio integrations, visit www.Rembrand.com.
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