Archive for Bumble

Bumble & Netflix Team Up To Help You Find The Date You’ve Been Watching For 

Posted in Commentary with tags , on January 23, 2023 by itnerd

Bumble, the women-first dating and social networking app,  and Netflix have teamed up to help members Find the Date You’ve Been Watching For. The campaign inspires the well-watched to celebrate the shows they love while building connections over their Netflix knowledge in a new way.

Beginning January 30, the Bumble community can put their insider knowledge to the test by playing a Netflix-themed Question Game, “Netflix Nights In”, with their matches around some of Netflix’s biggest shows including Emily in Paris, Stranger Things, Squid Game, Selling Sunset, Love is Blind, Outer Banks and more. The Bumble community can also expect to see some familiar faces in-app and on social, such as Emily in Paris’ Ashley Park, Alexa Lemieux of Love is Blind, and Selling Sunset’s Amanza Smith, as each week’s questions will be introduced by someone from the corresponding show.

Much like being well-traveled or well-read can lead to a conversation over shared interests, being well-watched can be a catalyst for making new connections. According to Netflix, members watch an average of six different genres a month, and a recent Bumble survey found that 53% of Canadian respondents agree that it’s easier to talk to matches or dates if they’ve watched the same movies or tv shows and 56% of Canadians surveyed are more likely to match with someone if they mention a tv show or movie they like on their profile. *

Bumble’s “Netflix Nights In” Question Game requires both people who have matched to answer the question before responses are revealed. Bumble also shared the percentage of good chats is higher when the Question Game is played.

“Netflix Nights In” will be available each Monday in the Bumble app in the US, Canada, and the UK through March 13.

Giftagram & Bumble Partner To Curate The Ultimate Gifting Experience This Holiday

Posted in Commentary with tags , on December 5, 2018 by itnerd

This holiday season, Bumble and Giftagram are partnering to curate unique gifts tailored for each of Bumble’s platforms—Date, BFF, and Bizz—in celebration of a shared vision to build meaningful relationships.

The gifts included in each of the three exclusive guideswere selected with a range of recipients and relationships in mind; tailored for new connections to the most intimate of bonds. The Giftagram x Bumble holiday gift guides help remove the hassle and stress of holiday gifting, enabling gifters to focus time and energy on the people they appreciate. As an added perk, the Giftagram partnership gives Canadian Bumble users of all three platforms access to an exclusive gift discount which can be found in-app.

Giftagram brings back the timeless and thoughtful act of giving with ease. A mobile-first curated gifting platform, the platform has redefined the act of giving with its seamless user experience.

Giftagram partners with premium local retailers and international brands to curate an exclusive selection of products and unforgettable experiences. A gift is sent to the lucky recipient—no address needed. Giftagram does the work for the consumer, reaching out via text or email to coordinate preferred delivery.

Bumble has revolutionized the way people date, find friends, and network, and has changed the perception of meeting online for the better. Shared values of kindness and thoughtfulness made this partnership a perfect match for the 2018 holiday season. Their multiple networking platforms help users to build romantic, friendly, and professional relationships in an environment that is inclusive and promotes empowerment.

Shop the guides here.