Infinite Reality (iR), a leading provider of cutting-edge immersive virtual experiences, is pleased to announce the appointment of François Ribeiro as CEO of its European division.
Ribeiro brings extensive experience in the sports and entertainment industry, having previously served as the Head of Discovery Sports Events at WBD Sports. In this role, he played a pivotal role in delivering captivating sporting events to audiences worldwide. Now leading Infinite Reality’s European operations, Ribeiro will utilize his visionary approach to drive the company’s innovative fan and audience engagement strategy.
This appointment comes at a critical juncture, with immersive experiences, the Metaverse, and Web3 garnering unprecedented interest. As digital interaction enters a new dimension, Infinite Reality is perfectly positioned to capitalize on this transformative phase, creating captivating and interactive experiences that resonate with global audiences.
Ribeiro himself recognizes the potential of immersive digital experiences in various sectors, given the concentration of global sports rights holders and industry leaders in Europe. He highlights how investing in virtual reality can diversify and expand revenue streams for event organizers by monetizing remote digital experiences of real-life events, catering to fans unable to attend physically. Moreover, the interactive capabilities of this technology elevate online sales standards to provide a first-class interactive retail experience and transform streaming into a shared moment. Ultimately, digital immersive experiences offer brands the opportunity to engage directly with consumers, gain insight into their customers, establish transactional spaces, and convert audiences into loyal users.
Infinite Reality & Vodafone to Unveil Revolutionary Automotive Onboarding Service Featuring Generative AI and VR at Mobile World Congress Barcelona 2024
Posted in Commentary with tags Infinite Reality, Vodafone on February 21, 2024 by itnerdInfinite Reality (iR), a global leader in artificial intelligence innovations and immersive virtual experiences, together with telecommunication giant Vodafone, is thrilled to announce the unveiling of an innovative automotive original equipment manufacturer (OEM) onboarding service at Mobile World Congress 2024 in Barcelona. This pioneering product, set to redefine automotive retail and customer onboarding, will be showcased in a state-of-the-art mixed reality experience, demonstrating the advanced capabilities of Vodafone’s Pairpoint technology.
AI-Onboard utilizes the latest in generative AI, coupled with augmented reality (AR) and virtual reality (VR), to offer an immersive and interactive experience that showcases the future of customer engagement and retail. This initiative serves as a powerful example of how Infinite Reality is reshaping customer engagement through cutting edge, immersive solutions.
This extension of Infinite Reality and Vodafone’s partnership, highlights their collective commitment to innovation and bringing forward customer-centric solutions. Building from their collaborative success at the 2023 London Tech Week, the Mobile World Congress 2024 showcase promises to be a landmark event, illustrating the transformative impact of advanced AI-driven immersive experiences with Pairpoint Technology in the retail sector.
For more information about AI-Onboard and future collaborations between Infinite Reality and Vodafone, visit the websites of Infinite Reality and Vodafone.
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