The IT Nerd

LG Electronics launched its 2026 Life’s Good campaign under the key message “Free up your mind.” The campaign explores how LG AI can help reduce the mental load of everyday life by quietly taking care of routine demands, creating more room for people to focus on what truly matters.

The campaign arrives at a time when people work harder than ever to keep everyday life running, yet increasingly struggle to switch off from its demands. According to LG survey findings, people spend nearly a quarter of the year burdened by mental load – the equivalent of 87 days a year. Mental load is the invisible burden of constant information, countless micro-decisions and everyday demands. For many people, mental load follows them home, occupying their minds even during moments of rest and recharge.

Building on previous campaign films such as We don’t make life good, you do (2024) and Less artificial. More human (2025), this year’s campaign centers on the growing mental load of modern life and making room for what makes life good.

Bringing the Campaign to Life

The campaign’s hero film follows a family stepping away from the mental load of everyday life for one evening. The film captures small but meaningful moments crowded out by everyday demands, from spontaneous conversations and shared meals to the simple pleasure of being fully present.

With this story, LG invites people to consider a simple question: what might you make room for if you could set your mental load down, even for just one evening?

The campaign’s message comes to life through product-focused films featuring LG WashTower, LG Styler, LG OLED and LG DUALCOOL. The films show how LG products can help reduce everyday mental load by quietly taking care of routine demands, freeing up people’s minds to enjoy life’s meaningful moments.

As part of the campaign, LG also offers an interactive experience designed to help people better understand their own mental load. By answering a set of questions, people can reflect on how much mental load they carry and what contributes to it. By making an invisible burden more visible, LG hopes people will free up their minds to experience Life’s Good.

The campaign is grounded in research that reveals just how deeply mental load has become embedded in everyday life.

The Scale of the Problem

Survey findings show that, on average, people experience 27 mental load interruptions during their waking hours.

The Human Cost

More than half (51%) of respondents said mental load stops them from sleeping well, while nearly half (49%) said it impacts their physical health.

The findings also revealed a key human truth: people work hard to stay organized, yet what they miss most is the freedom to be spontaneous. When asked what they would do if that weight were lifted, people did not reach for greater productivity or achievement. Instead, they spoke about getting lost in a book, spending unplanned time with loved ones and enjoying moments free from everyday responsibilities. 

The Role of Technology

The study found that unpaid responsibilities at home contribute more to mental load than paid work, highlighting the opportunity for household technology to make a meaningful difference.

Nearly three in four (73%) of respondents believe the right household technology could help reduce their mental load, with the strongest demand for solutions that proactively handle routine tasks without requiring constant attention.

The findings suggest a clear direction for technology: not simply to help people do more, but to quietly take care of everyday demands so they can spend less time managing life and more time living it. This insight aligns with LG’s Affectionate Intelligence vision and the campaign message: Free up your mind. Life’s Good.

To learn more about the campaign, visit www.lg.com/lifesgood.

Survey Methodology
Fieldwork: Conducted April 24–28, 2026 via Focaldata
Countries: US, UK and Australia
Age: 18–64
Sample size: 3,165 respondents (a minimum of 1,000 per market), nationally representative by age, gender and region

Note: Survey results reflect respondents’ perceptions and do not constitute clinical or scientific evidence of health benefits.

With the tournament down to the finals, community spaces continue to flow with fan excitement.  

With only two weeks left in LG Canada’s Match Day Heroes contest (closing July 26), there’s still time for Canadians to create a truly local legacy by nominating their community footy hubs for a chance to win a $10,000 LG tech upgrade. The contest is spotlighting the spaces that have brought footy fans together — from pubs and restaurants to local clubs and backyards — and gives Canadians the opportunity to bring the legacy of the tournament closer to home. 

Rooted in LG’s Life’s Good brand promise, Match Day Heroes celebrates the connection and sense of belonging that sport can inspire. By shining a spotlight on  — four small businesses through a video series featuring Nganda African Street Food, Liberty Village Market, Este es Colombia, and Amigos da Dundas, LG is recognizing the people and spaces that create meaningful shared experiences during match day. 

Through the Match Day Heroes campaign, LG is inviting fans across the country to nominate their favourite local footy hub for a chance to win the ultimate LG tech upgrade — valued at up to $10,000. 

Two weeks left. It’s a small window to say thank you to the places that made this tournament feel like yours. 

Please find full contest details on LG Canada’s Sponsorship page at LG.ca.

With the Portugal vs. Spain game taking place today, football fans in Little Portugal are eagerly in one place — Amigos da Dundas, a local community footy hub highlighted in the latest episode of LG Canada’s Match Day Heroes video series. The series celebrates four local footy hubs creating unforgettable match day memories for Canadian fans this summer, with LG technology upgrades to make each moment even better.

Tucked into the heart of Toronto’s Little Portugal neighbourhood at 1570 Dundas St. W., Amigos da Dundas has long been the go-to gathering spot for Portuguese football fans – a natural fit to be one of LG’s Match Day Heroes.

LG is inviting fans to visit LG Canada’s Sponsorship page on LG.ca to nominate their own favourite local footy hub to win the ultimate LG Match Day upgrade, valued at up to $10,000

·      Eligible nominations include neighbourhood sports bars, cafés, restaurants, community gathering spaces or even a backyard where fans come together to watch and celebrate the game.

• As long as the footy hub consents to participating, submit at least 2 photos (up to a max of 6) showing off what makes your hub unique – think match day traditions, screens, seating, decorations, rituals and the crew you watch the game with.

You can watch the full Amigos da Dundas video, as well as other local Toronto footy hubs highlighted in the Match Day Heroes video series, here.

LG Electronics is celebrating the local businesses, gathering places and passionate fans that bring communities together through the game. 

Today, LG Electronics Canada announced the launch of Match Day Heroes – a national contest and video content series spotlighting the community spaces where Canadians gather to cheer, connect and celebrate match day moments.  

In partnership with Ottawa-born soccer star Jonathan David, LG is inviting Canadians from coast-to-coast to nominate the local footy hubs that make match days unforgettable for a chance to win the ultimate LG Match Day Upgrade.  

From neighbourhood sports bars and cafes to beloved community gathering spaces, one winning ‘hub’ will receive a premium LG technology upgrade valued at up to $10,000. 

Rooted in LG’s Life’s Good brand promise, the campaign celebrates the connection and sense of belonging that sports can inspire in communities across Canada. By shining a spotlight on the local businesses and gathering places or footy hubs where fans come together to celebrate the game, LG aims to recognize the people and spaces that create meaningful shared experiences during Match Day.  

Canadians can nominate their Match Day Heroes beginning today by visiting https://www.lg.com/ca_en/about-lg/sponsorship/ and sharing why their favourite local footy hub deserves the ultimate LG Match Day Upgrade. Eligible nominations can include neighbourhood sports bars, cafes, restaurants and other local gathering spaces – or even your own backyard – where fans come together to watch and celebrate the game. The winning entry will receive an LG technology upgrade package designed to elevate the viewing experience for fans. The contest closes on July 26, 2026. 

As part of the Match Day Heroes campaign, LG has also produced a video content series highlighting four Toronto-area small businesses and community gathering spaces: Nganda, Liberty Village Market, Este es Columbia, and Amigos da Dundas.

The series celebrates the passion, diversity and community spirit that makes footy culture in Canada so unique while highlighting how sport can strengthen local communities and bring people together through shared experiences – an extension of LG’s belief that Life’s Good when the community comes together.  

To watch the Match Day Heroes videos series, visit https://www.lg.com/ca_en/about-lg/sponsorship/. 

Visit LG’s Sponsorship page to access the Contest entry form and complete all required fields, including submitting a minimum of two photos of the Entrant’s footy hub, showcasing the space and reason for the nomination on the Contest entry page: 

Share your hub’s story. The more detail, the better. Here are a few things to cover: Origin story: How did your hub start? Was it a spontaneous gathering that grew into something bigger? Traditions & rituals: What matchday customs have become part of your culture? Your crew: Who shows up, and how did this group come together? Why does it deserve an LG technology upgrade? 

Upload at least 2 photos, with a maximum of 6 photos: Show us your hub at its best! Submit photos that capture your space set up and ready for matchday! Think screens, appliances, seating, decorations, and any theming that makes your hub uniquely yours and candid shots of your crew in the moment. Picture 1: Show us your crew! A selfie of you and the community you gather with on match days. Pictures 2-6: Show us your footy hub! Include the decorations, layout, appliances/electronics that make up your Match Day viewing.  

Submitted materials may be used for marketing purposes, see full contest rules for details. 

NO PURCHASE NECESSARY. Open to legal residents of Canada, 19 years of age or older. Contest runs from June 2, 2026 to July 26, 2026. Limit one (1) entry per person. One (1) prize package available, consisting of up to three (3) LG products (approximate retail value up to $10,000 CAD). Odds of winning depend on the number of entries received. Winner must correctly answer a skill-testing question. Sponsored by LG Electronics Canada Inc. Full rules available on the LG’s Sponsorship Page. Self-nominations are eligible to win the Prize. If entrant nominates the community hub, the community hub will receive the Prize if declared a winner. The owner of the nominated community hub must agree to the Contest rules and regulations and consent to receiving the Prize on behalf of their establishment. 

Today, Xbox announced the launch of the Xbox app on LG Smart TVs, furthering our mission to bring more games to more devices through Xbox Cloud Gaming (Beta). The Xbox app will be available on LG TV’s running the latest webOS 24 and newer – including 2022 OLED TVs, and select 2023 LG Smart TVs, and newer models, along with smart monitors running webOS 24 or later versions in over 25 countries. Now, players can instantly access hundreds of games directly from the Xbox app, including Avowed, South of Midnight, and upcoming games like Towerborne as part of their Xbox Game Pass Ultimate membership. Game Pass Ultimate members can also stream select cloud-playable games they own, even if they are not included with Game Pass Ultimate. You can find the full list with over 100 supported titles in the Stream Your Own Game collection here.   

By adding the Xbox app to LG TVs, players can experience the benefits of Xbox Cloud Gaming (Beta), such as sending invite links to join cloud gaming sessions, seamlessly switch between games, and having mouse & keyboard support for select games through Cloud gaming. Additionally, game developers are continuing to utilize Xbox Play Anywhere as developers releasing games on Xbox have embraced Xbox Play Anywhere for their games. 

With Mother’s Day, graduation and Father’s Day around the corner, this is the perfect time to celebrate with the family and play Xbox on your LG Smart TV with the whole family. Xbox is continuing its efforts to ensure players can play anywhere by partnering with LG, bringing more ways to play Xbox. 

For more information about Xbox Cloud Gaming on LG Smart TVs, please visit today’s Xbox Wire blog post here.  

Today, LG Electronics Canada (LG) is launching the LG OLED evo M3 Series, the world’s first and only OLED TVs with 4K 120Hz wireless connectivity in Canada. The LG OLED evo M3 TVs are completely free of cables, with the exception of the power cord, and feature the world’s first wireless connectivity solution capable of real-time video and audio transmission at 4K 120Hz between the Zero Connect box and the screen.

As LG celebrates the 10^th anniversary of technological and design advancement in OLED innovation, the LG OLED evo M3 Series takes the company’s leadership in the premium TV segment to the next level. Available at launch at Best Buy in Canada, LG OLED evo M3 Series models are available in 77-inch and 83-inch screen sizes.

The TVs come with the Zero Connect Box, which allows for AV transmission at 4K resolution (3,840 x 2,160 pixels) and a 120Hz refresh rate, for a distance of up to 10 metres between itself and the screen. The Zero Connect Box supports a range of connectivity options, including HDMI 2.1, USB, RF, LAN and Bluetooth – making it easy to connect various devices or peripherals, from gaming consoles to set-top boxes.

To ensure the seamless transmission of image and sound, the box identifies the optimal transmission path and has an adjustable antenna that can be positioned according to the screen’s location. As the Zero Connect technology eliminates the need to have cables and devices in close proximity to the screen, users are able to enjoy the immersion offered by an ultra-large screen in a clutter-free space.

The LG OLED evo M3 Series also boasts the company’s chic, ultra-modern Gallery Design, which provides a seamless, flush-to-wall mount, eliminating the need to place a cabinet or table directly underneath the TV.

In addition to elevated design and strong performance, the LG OLED evo M3 is powered by artificial intelligence. LG’s exclusive α9 AI Processor Gen6 drives the native 120Hz refresh rate, Brightness Booster Max, and AI technology that senses what the user is watching to select the best picture and sound settings—for an immersive viewing experience.

For today’s gamer, the LG OLED evo M3 TVs are packed with the features needed to compete, such as blazing-fast 0.1 millisecond response rate, plus NVIDIA G-Sync compatibility, AMD FreeSync Premium and variable refresh rate support for a smoother, clearer picture. Whether users game on consoles or on the cloud, the LG Game Dashboard and Game Optimizer put the control at their fingertips.

Other features of the LG OLED evo M3 TVs include:

• The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning technology to ensure outstanding picture and sound quality.
• AI Picture Pro now offers improved upscaling for better clarity and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality.
• In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro, a feature that helps viewers get swept up in the on-screen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.
• AI Concierge provides each user with a curated list of content choices based on their past usage and search inquiries. It also suggests useful settings, options and modes (including the Family Care setting, Eye Comfort mode, Multi-View mode, clock setting, Bluetooth speaker connection, and mute sound) for a customized viewing and user experience.

LG OLED evo M3 Series TVs are now available for purchase at Best Buy.

The back to school/back to work season helps to set the routine for the rest of the year. Innovate your back-to-school routine with the latest tech from LG that will help maximize your time this season offering multiple features and functions for different situations: 

1. From Home Office to Home Gym: Helping you transition from your WFH call tom a virtual yoga class is the LG StanbyME Rollable Smart Touch Screen. The LG StanbyME is a smart touch screen geared to busy lifestyles and designed to move with the user so they can enjoy their favourite content anywhere and from virtually any angle. The new form factor Smart Screen features multiple adjustment options, including up to 180-degree rotation, 130-degree swivel, 50-degree tilt, and 20 cm height adjustments.  
2. A+ Productivity and Design: The LG gram Style laptop is the ultimate combination of both function and form, featuring the LG gram signature portability and long battery life packaged in a sleek, iridescent finish that changes colour when viewed from different angles. You’re sure to turn heads with this stylish laptop, complete with powerful processing and a dazzling OLED display. LG continues to deliver stylish innovation so that you can hustle light and hustle right. 
3. Kick back or kick it up a notch: Whether its working on a big assignment, building a report or settling in for a much-needed gaming session after a long day, The state-of-the-art LG 45” UltraGear™ OLED Curved Gaming Monitor is sure to elevate the experience. The 45” curved display offers next level immersion with its enhanced rendering and the world’s first 240Hz OLED panel. This monitor is the gift that keeps on giving for any avid gamer, student or hustler, with LG celebrating 10 years of OLED innovation leading up to this elevated gaming technology.  

All of these items are available now.

LG Electronics (LG) unveiled its 2023 TV lineup, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.

A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Awards for 11 years in a row and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colours with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.

In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. A double honouree at the CES 2023 Innovation Awards, LG OLED Flex won Best of Innovation in the Gaming category.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and colour accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 per cent.1 Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.2 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.

Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed with the environment in mind, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and features single-colour printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.

LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra3 feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

As one would expect, LG’s 2023 OLED models support a wide range of features compliant to HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.4

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to four HDMI 2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Centre).

LG Electronics (LG) is demonstrating its strong commitment to delivering a premium TV gaming experience that offers enhanced convenience through the new webOS UI featuring a dedicated gaming hub, the addition of cloud gaming service Amazon Luna and buttery-smooth gameplay at 4K 60 FPS streaming via NVIDIA GeForce NOW on its latest TVs at CES 2023. 

Popular cloud gaming services, which can now be conveniently accessed from LG Game Card on webOS 2023 simply via voice command, offer avid and casual gamers alike numerous gaming titles from leading partners such as NVIDIA, Blacknut, Utomik and now Luna and Boosteroid, with no downloads or additional hardware needed. LG’s award-winning OLED TVs supply players with the smoothest gameplay courtesy of superior image quality, an ultra-fast 0.1 millisecond response time and super-low input lag, as well as a more personalized gaming experience through various customization features including Game Optimizer and genre-specific picture settings.

Already available in FHD on 2021 and 2022 LG TVs running webOS 6.0 or above, GeForce NOW is now streaming on 2020 models, and will start streaming in 4K on select models later this year, LG TV owners being among the first to stream impressively smooth, highly immersive 4K gameplay at 60 FPS, on the big screen with just a compatible controller.

GeForce NOW is NVIDIA’s open cloud gaming service that taps into the thriving PC gaming ecosystem by streaming with world-class NVIDIA GeForce RTX performance. Gamers can play their favorite PC titles already purchased from popular digital stores – including many of the most-played free-to-play games like Fortnite, Apex Legends and Destiny 2 – with and against millions of other PC players. GeForce Now Ultimate members will enjoy streaming at up to 4K resolution at 60 FPS on supported LG TVs, with ultra-low latency that rivals many local gaming experiences.

Accessible from LG’s Game Card in the US, Amazon Luna is joining other cloud gaming services on the webOS Home Screen of LG’s latest TVs. A Luna subscription offers access to games for everyone, from AAA titles, retro-side scrollers, family games and more, and titles including Assassin’s Creed Valhalla, Everspace and Team Sonic Racing, while the Prime Gaming channel gives Amazon Prime subscribers access to various exclusive and free-to-play titles each month.

LG’s perfect-for-gaming OLED TVs will be on show at CES 2023 from January 5-8 in the company’s booth (#15501, Las Vegas Convention Centre).