The IT Nerd

Nikon has announced the addition of 10×50 and 12×50 models to the popular MONARCH M5 and PROSTAFF P7 binocular lines with increased objective lens diameters. These new models feature higher light-gathering capability and resolution, producing a realistic and dynamic viewing experience for birding, exploring, sightseeing, stargazing, outdoor adventures – all with minimal weight.

Both of the new MONARCH M5 and PROSTAFF P7 models are the lightest in their class, thanks to a refined optical design and enhanced structural engineering. Nikon’s expertise in optics has helped to overcome the challenge of added weight that typically accompanies increased lens diameter in order to create binoculars that are comfortable to use and carry all day. Additionally, the 12×50 P7 and M5 models feature a wide apparent field of view of more than 60 degrees, allowing users to enjoy an immersive and expansive field of view.

New Monarch M5 10×50 /12×50 models

The premium MONARCH M5 10×50 and 12×50 binoculars feature high optical performance with a large-diameter yet lightweight body, providing genuine observation experiences that will satisfy even dedicated hobby enthusiasts.

Like other models in the MONARCH M5 series, the MONARCH M5 10×50 and 12×50 employ ED glass to deliver high contrast and high resolution, while multilayer coating is applied to all lenses and prisms to help ensure a brighter view. These binoculars employ a dielectric high-reflective multilayer coating and phase-correction coating to achieve brighter images with natural color fidelity, making the user’s view more realistic than ever.

Ideal not only for birdwatching but also for a wide range of other uses including outdoor activities, stargazing, and marine use, these models are great companions for diverse scenarios.

Key Features of the MONARCH M5 10×50 /12×50:

• Lightest body among 50mm-diameter objective lens binoculars employing extra-low dispersion (ED) glass
• Large 50mm diameter objective lenses deliver dynamic views
• Wide apparent field of view for an immersive experience (60.8° for 12×50 model)
• Stylish, refined exterior design
• Extra-low dispersion (ED) glass for high contrast and resolution
• All lenses and prisms are multilayer coated for brighter images
• Dielectric high-reflective multilayer and phase-correction coatings are employed
• A versatile lineup for various viewing situations
• Waterproof (up to 1m/3.3 ft. for 10 minutes) and fog-free with O-ring seals and nitrogen gas
• Long eye relief design ensures a clear field of view, even for eyeglass wearers
• Turn-and-slide rubber eyecups with multi-click facilitate easy positioning of eyes at the correct eyepoint
• Rubber armouring for shock resistance and a firm, comfortable grip
• Lightweight body uses fibreglass-reinforced polycarbonate resin
• Flip-down objective lens caps are attached to the body to prevent loss
• Optional tripod adaptor TRA-3 enables attachment to a tripod

New PROSTAFF P7 10×50 and 12×50 binoculars

The affordable PROSTAFF P7 series now offers an even broader range of options to suit viewing preferences and various usages. As with other models in the PROSTAFF P7 series, these binoculars employ dielectric high-reflective multilayer coating and phase-correction coating, with multilayer coating applied to all lenses and prisms. This helps to ensure a bright and clear field of view.

These binoculars were engineered with thoughtful features to increase reliability, which also allows them to be optimal for use in a variety of conditions. The waterproof and armoured binoculars also have an oil- and water-repellent coating that resists smudges and dirt, as well as a diopter adjustment ring locking system that prevents unintentional movement during use.

Ideal for a wide range of applications such as birdwatching, outdoor recreation, stargazing and marine use, the PROSTAFF P7 10×50 and 12×50 are recommended for users who wish to enjoy immersive viewing experiences with ease.

Key Features PROSTAFF P7 10×50/12×50:

• Lightest body among 50mm-diameter objective lens binoculars
• Large 50mm diameter objective lenses deliver dynamic views
• Wide apparent field of view for an immersive experience (60.8° for 12×50 model)
• Stylish, refined exterior design
• Dielectric high-reflective multilayer and phase-correction coatings are employed
• Oil- and water-repellent coatings on the objective lens and eyepieces
• All lenses and prisms are multilayer-coated for brighter images
• Diopter adjustment ring locking system prevents unintentional rotation
• Waterproof (up to 1m/3.3 ft. for 10 minutes) and fog-free with O-ring seals and nitrogen gas
• Long eye relief design ensures a clear field of view, even for eyeglass wearers
• Turn-and-slide rubber eyecups with multi-click facilitate easy positioning of eyes at the correct eyepoint
• Rubber armoured exterior for shock resistance and a firm, comfortable grip
• Lightweight body uses fibreglass-reinforced polycarbonate resin
• Optional tripod adaptor TRA-3 enables attachment to a tripod

Price and Availability

The new Nikon MONARCH M5 10×50 and 12×50 models will be available for $449.95 and $459.95 respectively. The new Nikon PROSTAFF P7 10×50 will be available for $339.95 MSRP while the P7 12×50 models will sell for $349.95 MSRP. All of these models will be available starting in early March.

For more information about current Nikon products, please visit www.nikon.ca.

SPECIFICATIONS

Nikon Canada has announced the NIKKOR Z 70-200mm f/2.8 VR S II, a premium-grade fast telephoto zoom lens for full-frame/FX format mirrorless cameras. This second-generation version of Nikon’s most popular pro-level fast telephoto zoom delivers improved optical performance, faster focusing, and a 26 per cent lighter weight than its first-generation predecessor. 

With a fast f/2.8 constant aperture and versatile focal range, the 70-200mm f/2.8 is well established as the essential lens for capturing sports, portraits, weddings, and more, with excellent low-light performance and naturally beautiful bokeh. This latest S-Line lens improves upon this classic recipe – specifically created for professional photographers and videographers who will not compromise on image quality and capability. 

This evolved 70-200mm f/2.8 employs Nikon’s Silky Swift VCM (SSVCM) autofocus drive system for highly precise, smooth, and quiet autofocus (AF) control when shooting. Autofocusing is approximately 3.5× faster, and AF tracking while zooming is approximately 40 per cent better than its well-regarded predecessor, enabling more accurate focusing on rapidly moving subjects like athletes, animals, and vehicles. The optical formula has been thoroughly revised, with a reduction in the number of lens elements and a more optimal placement of aspherical elements. Additionally, Super Extra-low Dispersion (ED) and aspherical ED elements have been adopted for chromatic aberration correction. This formula achieves both a lightweight design and the highest level of rendering performance. What’s more, the lens is exceptionally balanced and features an internal zoom design, making it ideal for gimbal use and comfortable for handheld shooting.

Features of the NIKKOR Z 70-200mm f/2.8 VR S II lens:

• The NIKKOR Z 70-200mm f/2.8 VR S II has the lightest weight in its class (998 g), achieved by modifying the front lens group configuration and eliminating mechanical components in the moving lens groups. This makes the lens easy to carry and comfortable to use for extended shooting periods. Overall, the lens is 26 per cent lighter and 12mm shorter than its predecessor.
• The multi-focusing system now utilizes a Silky Swift VCM (SSVCM) to achieve extremely fast, precise, and quiet autofocus for both stills and video.
• A revised optical formula uses six different types of lens elements – Super ED, aspherical ED, ED, aspherical, fluorite, and Short-wavelength Refractive (SR) to effectively correct lens aberrations for clearer and more natural rendering. Additionally, the lens now features 11 rounded diaphragm blades for more natural, circular bokeh.
• The lens adopts a Meso Amorphous Coat, which offers the best anti-reflection performance in Nikon history, and an ARNEO Coat which effectively suppresses ghosting and flares.
• The minimum focus distance is 0.38 m (wide) and 0.8 m (tele), with a maximum reproduction ratio of 0.3× (wide) /0.25× (tele), letting users get closer to their subjects than ever before.
• This is the first ever NIKKOR lens to support the use of Arca-Swiss tripod heads, for smoother tripod mounting and dismounting. A removable tripod collar ring enables smooth switching between portrait and landscape orientation, and a protective cover is included for comfortable hand-held shooting.
• The lens offers superior strength and durability for worry-free shooting. The internal zoom mechanism, which maintains a constant lens length when zooming, enables stable operation and contributes to its superior dust- and drip-resistant performance. A fluorine coating on the front element further protects against dirt and smudges.
• The control ring clicking switch allows users to enable or disable the tactile click for control ring operation, enabling smoother shooting.
• 6.0-stop vibration reduction (VR) performance is accessible at the centre and edges of the frame when used with a camera that supports Synchro VR.
• The included lens hood features a filter adjustment window that allows users to adjust circular polarizing and variable ND filters without removing the lens hood.
• Compatibility with Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× enables more flexible shooting, even when capturing distant subjects.

Price and Availability

The new NIKKOR Z 70-200mm f/2.8 VR S II lens will be available in late March 2026 for a manufacturer’s suggested retail price (MSRP) of $4,199.95.

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon Vision Co., Ltd., (Nikon Vision), a subsidiary of Nikon Corporation (Nikon), announced the release of the new SPORTSTAR EX II binoculars. These binoculars improve upon the original “SPORTSTAR” models which were made popular for their small size, durable build and versatile optics.

The SPORTSTAR EX II series is available in two models: 8×25 and 10×25. Featuring a waterproof, compact fold-up design, these binoculars are easy to carry without adding bulk to your bag — ideal for outdoor activities, travel, and everyday outings. Additionally, both models offer a comfortably wide field of view, allowing users to easily acquire and observe subjects at a distance.

The exterior has been completely renewed to combine an advanced design with the excellent operability and handling. The easy-to-grip, ultra-light and ergonomic design ensures reliable performance and comfortable ease of use, even in active situations.

The SPORTSTAR EX II models are compact binoculars that provide outstanding portability and high optical performance in a newly refined design, making them the ideal compact binoculars for a wide range of uses, including outdoor activities and travel. Now, users will be able to enjoy more comfortable, accessible observation than ever before.

Key Features of the SPORTSTAR EX II

• Easy-to-grip, advanced ergonomic design realizing excellent operability
• Waterproof structure with nitrogen-filled body for reliable outdoor use
• Delivers an immersive viewing experience with a wide field of view. In particular, the 8×25 model features a wide apparent field of view of 60.3°
• Compact, lightweight fold-up design for excellent portability
• Multilayer-coated lenses provide a bright and clear field of view
• Turn-and-slide rubber eyecups facilitate easy positioning of eyes at the correct eyepoint
• Rubber armouring for shock resistance and a firm, comfortable grip
• Aluminum alloy body for enhanced durability

Price and Availability

The new Nikon SPORTSTAR EX II series of Binoculars will be available in early March 2026 for the following manufacturer’s suggested retail pricing (MSRP): $139.95* for the SPORTSTAR 8×25, and $149.95* for the SPORTSTAR 10×25.

For more information about current Nikon products, please visit www.nikon.ca.

Specifications

Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.

Every effort has been made to ensure specifications and claims are accurate, but they may be subject to change without any notice or obligation on the part of the manufacturer.

*MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

*1: Apparent field of view: Apparent field of view is calculated based on the ISO14132-1:2015 standard.

*2: Folded.

Nikon Vision Co., Ltd., (Nikon Vision), a subsidiary of Nikon Corporation (Nikon), has announced the introduction of the new ACTION and ACTION ZOOM binocular series. Whether birding, hiking or spotting the scenery, these new binoculars give users an affordable option for incredible clarity at a variety of distances.

These new ACTION series are the successor models to the popular and highly acclaimed ACULON A211 binoculars, which are the standard Porro prism type models in Nikon’s binocular lineup. The ACTION and ACTION ZOOM series consists of seven models: 8×42, 10×42, 7×50, 10×50, 12×50, 16×50 and 10-22×50. All models feature newly developed optical systems as well as new exterior designs, giving users enhanced handling and usability and improved performance for both optical quality and ergonomic handling compared to previous models.

The 10×42, 12×50, and 16×50 models provide an apparent field of view of 60 degrees or more, qualifying them as wide field of view models. Eye relief has also been extended for most of the models in the series (except the 16×50 model), offering long eye relief of 15mm or more — ensuring comfortable viewing even while wearing eyeglasses or sunglasses.

Regarding the exterior design, the new series adopts an ergonomic form that provides excellent operability and a secure, comfortable grip. The binocular body employs aluminum alloy and is encased in rubber armour that ensures a secure grip and comfortable handling, realizing high durability which users can confidently rely on.

In addition, the ACTION Series offers improved specifications in a wide-ranging lineup of models, with attractive pricing. This makes the ACTION and ACTION ZOOM series models an ideal choice for both those who are new to binoculars, as well as experienced users seeking reliable performance.

Key Features of the ACTION Series:

• Ergonomic design for excellent handling and a secure grip
• Multilayer-coated lenses and large objective lens diameter for delivering bright, clear images
• Rubber armouring for shock resistance and a firm, comfortable grip
• Aluminum alloy body employed for enhanced durability
• Long eye relief design ensures a clear field of view, even for eyeglass wearers (except 16×50)
• Turn-and-slide rubber eyecups with multi-click facilitate easy positioning of eyes at the correct eyepoint (except 10-22×50)
• Wide apparent field of view (61.4° for 10×42, 60.8° for 12×50, 60.8° for 16×50)
• Smooth zoom function via the zoom lever (10-22×50 only)
• Compatible with a tripod using optional tripod adapter (TRA-2 and TRA-3)

Price and Availability

The new Nikon ACTION series of Binoculars will be available in early March 2026 for the following Manufacturer’s Suggested Retail (MSRP) pricing: ACTION 8×42 – $149.95, ACTION 10×42 -$159.95, ACTION 7×50 – $169.95, ACTION 10×50 – $184.95, ACTION 12×50 – $189.95, ACTION 16×50 – $214.95, ACTION ZOOM -10-22×50-$259.95.

For more information about current Nikon products, please visit www.nikon.ca

Specifications:

 Nikon Canada Inc. is pleased to announce the first firmware update for the recently released Nikon ZR full-frame cinema camera. Version 1.10 is available now and adds an assortment of functional enhancements and features to benefit a wide range of videographers.

Firmware version 1.10 supports timecode input over a wired connection, making it easier to synchronize with audio recording devices and other cameras. The update also significantly extends the maximum recording time, making continuous shooting possible even for long recording sessions. In addition, a file-naming convention similar to that of RED cameras has been adopted, enabling more efficient data management, especially when shooting with multiple cameras. A number of features that enhance usability have also been added, including a function that displays a warning line indicating the maximum brightness level in the brightness information display (histogram and waveform monitor) when recording R3D NE videos in Log3G10, as well as a setting to prevent unintentional battery drain.

Nikon will continue to enhance its products through firmware updates that address user needs, while also contributing to the development of imaging culture in the field of cinema.

Enhanced Multi-Camera Production and Workflow Features

In addition to conventional timecode synchronization over a Bluetooth connection, the camera now supports a simpler and more reliable wired connection that enables timecode synchronization with external devices connected to the camera via the external microphone/line input connector. Timecode synchronization is simplified, as Bluetooth pairing is not required. Once initially synchronized, the timecode remains running even after disconnecting the generator (jam sync), eliminating the need to re-synchronize.

In addition, a file-naming function similar to that of RED cameras has been implemented to enhance production workflows. This feature prevents duplicate video file names, and makes managing large numbers of files from multiple cameras much more efficient with video-specific file names and the display of file names on the live view screen.

Significantly Extended Recording Time

The maximum recording times for continuous recording have been significantly extended from 125 minutes to up to 360 minutes (6 hour)¹. This enables long takes and shooting at events that require extended recording, such as interviews, concerts, documentaries and special events. This extended recording time applies to ProRes 422 HQ, H.265 and H.264 formats at various frame rates.

Improved Exposure Monitoring

Firmware version 1.10 offers users a function that displays a warning line indicating the maximum brightness level in the histogram or waveform monitor to avoid unintentional clipping. This indicator line varies according to ISO sensitivity when recording R3D NE videos in Log3G10, making exposure easier to control.

Additional Enhancements

A [Power-on lamp energy saver] option has been added to the setup menu, allowing users to choose an option that keeps the power-on lamp lit at all times when the camera is powered on. This allows users to check whether the camera is on or off at a glance, even when the monitor is closed, helping to prevent unintentional drain on the battery while carrying or transporting the camera. In addition, [Video file type] can now be set to [R3D NE 12-bit (R3D)] in the video recording menu even if the shooting mode is set to AUTO.

Furthermore, the number of LUTs that can be viewed while importing from a memory card using Custom Setting [3D LUT] > [Import CUBE file] has been increased from 10 to a maximum of 50. This allows users to have greater variety when choosing the LUT that will best match the intended final look from a broader range of options while on location.

Availability

Starting today, ZR owners can visit the Nikon download centre to get the new firmware for free.

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon Canada Inc. has announced the versatile NIKKOR Z 24-105mm f/4-7.1 standard zoom lens for Nikon FX-format/full-frame mirrorless cameras. This new lens features a broad 24-105mm wide-angle to medium-telephoto focal range, making it simple to capture all kinds of scenes and subjects, from expansive landscapes, distant landmarks, food, friends, street snapshots, travel and more.

This highly versatile and compact lens is easy to carry all day for any excursion, with a weight of only 12.4 oz / 350 g. It features a minimum focus distance of just 0.2 m at the wide-angle end and 0.28 m at the telephoto end, so users can achieve attractively blurred backgrounds, with closeup shooting for impressive rendering that highlights the primary subject.

Features of the NIKKOR Z 24-105mm f/4-7.1

• The versatile wide-angle 24mm to medium telephoto 105mm range of focal lengths is optimal for a wide range of scenes and subjects.
• Lightweight design of only 12.4 oz / 350 g is comfortable to use all day.
• The short minimum focus distances of 7.9 in. / 0.2 m at the wide-angle end and 11 in. / 0.28 m at the telephoto end, combined with a maximum reproduction ratio of 0.5× (at focal lengths of 70mm to 105mm), facilitate close-up shooting.
• Use of a stepping motor (STM) ensures fast and quiet autofocusing for smooth video recording.
• Zoom capability can be expanded to the equivalent of a maximum 210mm range of focal lengths, without sacrificing resolution, using the Hi-Res Zoom  feature of select Nikon cameras.
• Equipped with a customizable control ring to which focus (M/A), aperture, exposure compensation, or ISO sensitivity can be assigned.
• Designed with consideration of dust and drip-resistance.

The NIKKOR Z 24-105mm f/4-7.1 lens will be available in mid-January 2026 for a manufacturer suggested retail price (MSRP) of $679.95.

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Today, Nikon Canada Inc. is pleased to announce the release of firmware version 5.3 for the full-frame/FX-format flagship mirrorless camera, the Nikon Z 9. This free firmware is now available for download and adds improvements across the board to further enhance the capabilities of Nikon’s top-of-the-line mirrorless camera.

The new firmware adds multiple focus enhancements, starting with a significant improvement in subject acquisition, tracking and stability for fast-moving subjects such as athletes. The advanced subject detection created with Nikon’s deep learning technology now works in other focus modes, making it easier to track the intended subject reliably in either single point or dynamic AF modes. Subject detection can now quickly be toggled on/off using a custom function button, if desired. The firmware also adds a new in-camera focus limiter, which allows the user to restrict the focus range to specific distances.

Improvements have also been made in the Auto Capture function, with a new AF standby position, and other operability and performance updates like face detection. The Z 9 now gives users the ultimate and most intelligent remote camera setup, without the need for any third-party triggering devices. This offers an extreme advantage for those shooting wildlife or professional sports with limited access.

Firmware version 5.3 adds support for Flexible Colour Picture Control that allows users to easily craft their own unique looks using NX Studio, Nikon’s image browsing, processing, and editing desktop software. This new feature offers greater creative freedom by enabling intuitive adjustments to parameters such as colour hue, brightness, and contrast using tools like Colour Blender and Colour Grading. Settings configured in NX Studio can then be saved to a memory card and loaded onto the camera as Custom Picture Controls for shooting.

These settings are reflected in the live view display, allowing users to preview results in real time, reducing the need for post-processing.

Additional Improvements to Operability and Functionality

• Focusing is now possible with the maximum aperture in live view.
• A magnification option of [400%] has been added to [Zoom on/off] available for Custom Settings.
• Use of an external microphone (wired/wireless) is now possible when recording voice memos.
• Extended the dimensions of focus areas available with [Wide-area AF (C1)] and [Wide-area AF (C2)] AF-area modes.
• Added [Flat Monochrome] and [Deep Tone Monochrome] Picture Controls. 
• Added [USB streaming (UVC/UAC)] to [USB] in the [NETWORK MENU]. 
• Changed the specifications for uninterrupted video output to HDMI devices such as external monitors when recording ended.
• The headphone volume level can now be adjusted in the “i” menu during video recording.

Z 9 owners can visit the Nikon download centre to get the new firmware for free. Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras.

Today, Nikon Canada Inc. announced the release of two new APS-C/DX-format NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/2.8 VR standard zoom lens with a constant f/2.8 aperture, and the NIKKOR Z DX MC 35mm f/1.7 standard micro lens. Whether shooting portraits that pop, low-light street snaps, or extreme close-ups, both lenses grant immense versatility and extraordinary creative possibilities for Nikon DX-format mirrorless camera users.

A Brighter View: The NIKKOR Z DX 16-50mm f/2.8 VR

The new NIKKOR Z DX 16-50mm f/2.8 VR is a standard DX-format zoom lens that covers a focal length range that is equivalent to wide-angle to medium telephoto, with the benefit of a fast, constant maximum aperture of f/2.8. This focal range is similar to the popular 24-75mm full frame /FX-format equivalent, making it ideal for subjects of all kinds, including wide landscapes, intimate interiors and flattering portraits. With its large f/2.8 aperture, the lens excels in low light capture by allowing more light in and enabling creative shallow depth of field for emotive portraits with blurred backgrounds.

This lens is an excellent entry point to discovering the impressive optical performance of NIKKOR Z lenses. It delivers the large, natural bokeh characteristics of an f/2.8 maximum aperture, as well as high-resolution rendering of details when stopping down. The built-in lens-shift vibration reduction (VR) mechanism (5.0-stop compensation) reduces the effects of camera shake, even when slower shutter speeds are used in low-light conditions. For video and content creators, the lens also uses a stepping motor (STM) for exceptionally quiet autofocus and features an optical design that minimizes focus breathing.

Features of the NIKKOR Z DX 16-50mm f/2.8 VR Lens

• The fast constant maximum aperture of f/2.8 throughout the zoom range allows for large, natural bokeh and reduces the effects of camera shake when shooting in low-light conditions.
• Coverage for the 16mm to 50mm wide-angle to mid-range of focal lengths supports a wide variety of scenes and subjects.
• A minimum focus distance of 5.9 in (0.15 m) at the wide-angle end and 9.8 in (0.25 m) at the long end allows users to get close to their subjects for dynamic shots.
• Equipped with a lens-shift vibration reduction (VR) mechanism with camera-shake compensation equivalent to a 5.0-stop (at the centre) increase in shutter speed.
• Portable and lightweight, with a total length of approximately 3.4 in (8.8 cm) and weight of approximately 11.6 oz (330 g) enables easy hand-held shooting.
• Optimized for video recording with a design that suppresses focus breathing and incorporates a STM for quiet autofocusing.
• Customizable Control Ring allows for direct control over focus, aperture, exposure compensation or ISO sensitivity.
• One ED glass and two aspherical lens elements effectively minimize various lens aberrations.
• Nine-blade aperture produces circular, natural bokeh.
• When recording video using the Z50II, Hi-Res Zoom expands the zoom range to the equivalent of 16-100mm (6.25× zoom) while still maintaining a constant maximum aperture of f/2.8 with no loss in resolution.
• Designed with consideration of dust and drip resistance.

Make the Everyday Extraordinary: NIKKOR Z DX MC 35mm f/1.7

The NIKKOR Z DX MC 35mm f/1.7 is a fast, lightweight standard micro lens. It pulls double duty as a capable lens for macro photography, as well as an everyday fast prime lens. It is the first APS-C-size/DX-format NIKKOR Z lens to achieve a maximum reproduction ratio equivalent to life-size, giving users the ability to get closer than ever to reveal intricate details. The very short minimum focus distance of 6.2 in (0.16 m) lets users explore the hidden world that exists in the ordinary. Familiar things like pets, flowers, insects, food, or textiles are all rendered in beautiful, sharp detail like never before.

With a fast f/1.7 aperture and a natural 35mm focal length similar to the field of view of the human eye, the lens also excels as a fast, go-anywhere companion prime lens. From tabletop photos to portraits, or snapshots to low-light cityscapes, this lens gives users the ability to shoot in minimal light and blur the background to draw attention to the subject.

Features of the NIKKOR Z DX MC 35mm f/1.7 Lens

• A maximum reproduction ratio of 0.67×, which is life-size equivalent in FX/35mm [135] format, enables the capture of small subjects at a larger size.
• The fast f/1.7 maximum aperture allows users to make the most of large bokeh and minimize noise in low-light conditions.
• Users can get extremely close to their subjects with an approximately 2.8 in (7 cm) working distance from the front of the lens, and a minimum focusing distance of only 6.2 in (0.16 m) to reveal stunning up-close details.
• Adoption of an aspherical ED glass element effectively minimizes chromatic aberration.
• An internal focusing (IF) system eliminates any change in the total length of the lens.
• Adoption of a STM realizes quiet autofocusing.
• The customizable control ring allows for direct control over focus, aperture, exposure compensation or ISO sensitivity.
• Designed with consideration of dust- and drip-resistance.

Price and Availability

The new Nikon NIKKOR Z DX 16-50mm f/2.8 VR Lens will be available in late October 2025 for a manufacturer’s suggested retail price (MSRP) of $949.95. The new Nikon NIKKOR Z DX MC 35mm f/1.7 Lens will be available in late October 2025 for an MSRP of $539.95.

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon Canada Inc. announced their first cinema camera made for filmmakers, the ZR. The ZR is an ultra-lightweight, full-frame camera that marks an audacious introduction to the Z Cinema series, a collection that invokes the best technologies and philosophies of both companies. Designed for emerging cinematographers and high-end content producers, the supremely capable Nikon ZR packs an unparalleled amount of professional video production features at a price that puts cinematic quality within reach for all types of filmmakers. 

The Nikon ZR is as versatile as it is powerful, with a multitude of original and class-leading capture and workflow features never seen before in this level of camera. The new Nikon ZR can record up to 6K/60p (59.94p) and incorporates the new R3D NE RAW video file format with RED colour science based on RED’s popular R3D RAW codec, with 15+ stops of dynamic range. This new codec uses colour science and exposure standards of RED cameras to ensure accurate colour matching, even for multi-cam shoots. The impressively huge 4 inch DCI-P3 LCD is nothing short of stunning, and bright enough to be used even in direct sunlight, while often eliminating the need for an external monitor. It also has class-leading audio capabilities such as 32-bit float audio from built-in and external microphones, plus OZO directional audio. The ZR also has 7.5 stops of built-in image stabilization (IBIS) and unlocks a whole new world of optical versatility, since the wide Nikon Z mount enables a large variety of lenses to be adapted using third-party lens adaptors.

Legendary RED Colour Science, Built-In

The new ZR features a full-frame sensor for excellent depth of field and video quality and supports internal recording up to 12-bit RAW 6K/60p. This is the first camera to use the new 12-bit R3D NE RAW codec, a new RAW format which REDCODE RAW users will find familiar. By leveraging its broad 15+ stop dynamic range, it achieves well-balanced image quality from highlights to shadows. Support for Log3G10 and the REDWideGamutRGB gamut reproduces exposure standards and colours consistent with RED colour science, with true RED colour tonality, skin tone integrity and tonal roll-off—similar to the output of RED’s cinema cameras such as the V-RAPTOR [X] and KOMODO-X. Two base ISO sensitivities are available, ISO 800 and ISO 6400, allowing users to choose the best option for a particular scene or situation such as bright daylight or lowlight interior scenes. However, just like REDCODE RAW, ISO in R3D NE files is fully adjustable in post for maximum flexibility.

Furthermore, users also have the option to shoot in N-RAW, ProRes RAW, and other formats to best suit their production and workflow. The camera also features a new view assist function which allows the user to store and select from up to ten LUTs in the camera. This will let the filmmaker preview the effect of the colour grade in real time using the monitor. Three types of LUT data (17-point, 33-point, 65-point) can be loaded into the camera. RED’s Creative LUT Kit is available for free via the RED website here. 

The ZR features a new Cinematic video mode, a user preset for those who want to easily enjoy the RED cinematic look with a faster workflow in less data-intensive non-RAW formats. Cinematic mode automatically adjusts the shutter angle to 180 degrees, changes the frame rate to 24 fps, and applies the RED Cine Bias Picture Control for gorgeous yet simple cinematic colour. What’s more, nine RED-curated cinematic Picture Controls based on RED creative LUTs will be available for free download via Nikon Imaging Cloud, expanding possibilities for more diverse imaging expression.

Incredible Audio: 32-Bit Float Audio Recording + OZO Audio Support for Built-In Mic

With uncompromising attention to audio capabilities, the ZR is the world’s first cinema camera to support 32-bit float audio recording with both built-in and external microphones, as well as through the 3.5 mm microphone jack. This unique ability enables the recording of clear, distortion-free sound from quiet to loud, without requiring on-location gain adjustment. It supports recording a wide range of sound sources, from interviews to live concerts, with maximum audio flexibility in post. The three high-performance mics built into the camera use Nokia’s OZO Audio technology to realize cutting-edge audio recording. Filmmakers can choose from one of the five polar pickup patterns — [Front (Super directional)], [Front], [All directions], [Rear], and [Stereo (binaural)] — that best suits the situation, from interviews or product tutorials to immersive audio applications.

The ZR is also the first Nikon camera to feature a digital accessory shoe, which enables two-way digital communication between the camera and compatible accessories, allowing for advanced functionality such as tally lamp and microphone LED control. Additionally, the camera can supply power directly to supported accessories, eliminating the need for separate batteries or cables. The newly designed rubber shoe cover provides excellent dust and drip resistance, ensuring reliable performance in a variety of shooting environments. Going forward, Nikon will collaborate with third-party accessory manufacturers to offer a wide range of solutions that meet the diverse needs of filmmakers.

High-Performance Autofocus with Nikon’s Deep Learning-Based AI Technology

The impressive processing power of the EXPEED 7 image-processing engine installed in Nikon’s flagship camera Z9 and AI technology that utilizes deep learning enables more accurate subject detection and tracking for optimal image processing in accordance with the subject, scene and situation. This makes capturing the intended subject with greater accuracy much easier, significantly expanding possibilities for film production. The camera also detects nine types of subjects automatically, including people, animals and vehicles. It even detects small faces occupying as little as 3 per cent of the long side of the frame for precise focusing on distant human subjects. Users can also adjust AF speed and sensitivity to suit their creative style, enabling a slow rack for cinematic effect or fast-paced focus for action. 

Designed to Thrive in any Production Environment

The ZR uses an innovative fanless design, with the entire camera body contributing to efficient heat dissipation and thermal management. This design decreases audible noise, enhances battery life and increases durability. The ZR can shoot uninterrupted recording for up to approximately 125 minutes. Additionally, USB power delivery capability allows for long takes and worry-free shooting at events that require extended recording, such as weddings, concerts and interviews. 

With its magnesium alloy chassis, the ZR inherits the same rugged durability standards of Nikon’s Z6III. This means it’s designed to handle the pressures of professional production environments—indoors or out. The body is resistant to dust, sand and moisture, thanks to careful sealing at critical points like buttons, seams and ports. It’s a tool designed for real-world filmmaking—resilient under pressure and ready to shoot on location. The controls on the ZR also reflect a new filmmaker-oriented UI, with familiar menus, a new quick menu for filmmakers, as well as customizable button placement made for a cinematographer’s most used features. 

Additional Features of the Nikon ZR

• Super lightweight with small footprint at just 1.19 lb (body only).
• A short 16mm flange focal distance (the shortest among full-frame cameras) offers greater flexibility in the lenses that can be used, allowing filmmakers to make the most of their existing lens assets.
• The shutter angle can be adjusted from 5.6° to 360° for video recording. Shutter speed is also available.
• The brightness of the information display (histogram/waveform monitor size, transparency and position, and zebra pattern colour) can be changed.
• Automatic rotation of vertical video for social media content creation.
• A front tally light /rec lamp lets subjects know you are recording. Additionally, it receives tally control signals input via HDMI-CEC and displays the status of each camera when multiple cameras are used.
• A superior dust- and drip-resistant, durable construction expands shooting possibilities.
• Equipped with advanced still photography features inherited from the Z6III, as well as new features such as a preset for starscape photography and a new dehaze function. 
• Slow-motion presets: Instant access to 4K/119.88p and Full HD/239.76p cinematic motion, as well as user modes for 4x and 5x slow-motion. 
• It also supports Frame.io Camera to Cloud using NX MobileAir, automatically transferring video data directly to the cloud for a faster and more efficient post-shooting workflow.

RED Digital Cinema, Inc. Releases the V-RAPTOR XE

RED Digital Cinema, Inc., a subsidiary of Nikon Corporation, is pleased to announce the release of the new V-RAPTOR XE digital cinema camera, which was released on September 9, 2025. The newest addition to its acclaimed Z CINEMA camera lineup, this streamlined version of the revolutionary V-RAPTOR [X], curates the essential tools for cinematic storytelling. Designed for independent creators who demand uncompromising image quality, the V-RAPTOR XE delivers large-format, cinema-grade features at a more accessible price point. The new camera retains RED’s industry-leading 8K large format (VV) global shutter sensor found in the V-RAPTOR [X] series, ensuring cinematic image fidelity, dynamic range, and low-light performance that filmmakers trust. Nikon and RED will meet a wide range of needs in film production with an extensive lineup of cinema-oriented products under the Z CINEMA series.

New ME-D10 Shotgun Microphone

The ME-D10 is a 32-bit float shotgun microphone compatible with the new digital accessory shoe developed for the ZR. It requires no battery or cable and has built-in shock mounts to minimize any interference. It offers two recording modes, PURE and FOCUS, which can be selected with a switch on the microphone. PURE mode features a wide dynamic range and a sound design true to the original source, allowing natural and accurate capture of raw audio, including the ambient atmosphere. FOCUS mode accurately captures the intended voice, even in noisy surroundings such as those outdoors, ensuring clear audio for product presentations and live streams.

Price and Availability

The new Nikon ZR Cinema Camera will be available in late October 2025 for a manufacturer’s suggested retail price (MSRP) of $2,999.95 for the body only. The ME-D10 shotgun microphone, also scheduled for release in late October, has a suggested retail price of $459.95.

Nikon Canada Inc. is pleased to announce the release of a new silver edition of the full-frame/FX-format Nikon Z f mirrorless camera. The Nikon Z f combines a timeless design inspired by an iconic Nikon film camera with the superior performance of a full-frame mirrorless camera.

Three new Premium Exterior¹ colour options will also be available, providing more choices for users to customize the colour of their Z f camera body¹. Additionally, the Z f will support a new Film Grain feature that adds grain to photos and videos, further expanding creative possibilities.

Designed to resemble the silver plating on film-era cameras like the Nikon F, the metallic texture creates an authentic feel suited to the premium, full-frame retro design. Three new Premium Exterior colour options have been added: Cognac Brown, Teal Blue, and Mauve Pink – all with an embossed texture. These are subtle, yet elegant tones that complement the silver body, providing more options for customizing the exterior of the camera than ever before. In addition to the three colours, Moss Green, Stone Gray, Sepia Brown are available – allowing for six colour variations in total. Additionally, the sophisticated design will help inspire users every time they pick up the camera.

A Film Grain Feature for Film-Like Expression

A future firmware update for the Nikon Z f will offer the new Film Grain feature, which adds grain to photos and videos. Users will be able to achieve more creative imaging expression in accordance with the scene and their intent by adjusting grain size (three options) and strength (six options). By combining this feature with Imaging Recipes (downloadable imaging presets created by Nikon and creators) and Picture Controls, users will enjoy film-like expression tailored to their personal and creative style. This update is scheduled for release within 2025.

Price and Availability

The new Nikon Z f Silver Edition will be available in late September for a Manufacturer’s Suggested Retail Price (MSRP) of $2,699.95, or $2,829.95 for the new premium exterior options. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.