Archive for Nikon

Nikon Releases Firmware Version 2.00 for the Nikon Z6III Full-Frame Mirrorless Camera

Posted in Commentary with tags on August 27, 2025 by itnerd

Nikon Canada Inc. has announced the release of firmware version 2.00 for its full-frame/FX-format mirrorless camera, the Nikon Z6III. This marks the first major update since the launch of the Z6III and introduces several features equivalent to those found in the flagship Nikon Z9 and Nikon Z8.

With its already incredible high-speed performance, this firmware update adds the long-awaited [Birds] mode to subject detection, offering an enhanced shooting experience for both still and videos. Plus, the Auto Capture function now enables automatic shooting under pre-configured conditions, supporting flexible shooting styles tailored to various situations.

Additionally, for the first time for a Nikon product, the Z6III supports the Nikon Authenticity Service – a solution primarily aimed at media organizations and creators who require a high level of trustworthiness in their work. The service is compatible with the C2PA (Coalition for Content Provenance and Authenticity) standard, clearly recording provenance information from shooting through to editing to ensure greater transparency and reliability of content.

Nikon will continue to enhance its products through firmware updates that address user needs, while also fostering an environment in which all photographers and creators can engage in creative and professional activities with confidence and peace of mind.

Improved Subject Detection with Dedicated [Birds] Mode

A dedicated Birds mode has been added to the Z6III’s subject-detection options. When Birds mode is selected, the camera automatically tracks birds in flight with great precision, keeping them in focus even against complex, high-contrast backgrounds such as forests and rocky mountains. This allows photographers to concentrate on framing images, helping to meet their expectations. There is also a Focus limiter setting that can be assigned to a custom control to limit the shooting distance range, for more accurate focusing on the desired subject. In addition, the JPEG fine image quality setting can now be selected when Pre-Release Capture, which records images for up to one second before the shutter-release button is fully pressed, is used during full-frame shooting at 60 fps. This makes it possible to capture the moment a bird takes flight with superior image quality.

C2PA Compliance With Image Provenance Function

Nikon is committed to developing an image provenance function that supports confirmation of image authenticity, aiming to protect individuals and enterprises in the imaging industry from any unfavourable results caused by falsification and/or image manipulation, and to realize a society in which creative and business activities can be conducted with greater peace of mind. Z6III firmware version 2.00 includes an image provenance function that complies with the C2PA standard and is part of the Nikon Authenticity Service. By making a prior request through Nikon Imaging Cloud, users can load the digital certificate necessary for recording provenance data onto the Z6III.

The image provenance function adds metadata – such as information about the equipment used and data that makes it easy to verify whether the image has been tampered with, including a digital signature – to captured image files. This enables users to prove that a photo was taken with a Nikon camera.

Auto Capture Function Expands Shooting Possibilities in Any A Variety Of Situations

Firmware version 2.00 adds the Auto Capture function, which enables automatic shooting with pre-configured conditions. This allows users to specify the subject type, direction of movement, and shooting distance range to capture previously difficult scenes, such as those that require shooting in places or positions where photographers would disturb their subject. The function is also equipped with a scheduling feature that allows the user to specify the day and time to initiate Auto Capture in advance, reducing battery consumption between camera setup and the start of shooting. In combination with a USB-to-Ethernet adapter, it enables high-speed data transfer even to remote destinations, meeting the high demands of professional environments.

Expanded Functions and Improvements to Operability

  • An Automatic monitor display switch function for disabling the eye sensor when the vari-angle monitor is deployed has been added, a first for the Nikon Z series.
  • A function that allows users to exit the zoom view with a half-press of the shutter-release button when the focus mode is set to manual has been added.
  • Pixel shift shooting can now be used in combination with focus shift shooting or AE bracketing settings for more precise photographic expression than ever before.
  • A Recall shooting functions option that allows users to recall previously stored settings – including shooting mode, shutter speed, aperture value, and ISO sensitivity – with the press of a button has been added to the roles that can be assigned to a custom control.
  • Adds support for USB streaming (UVC/UAC), which allows the camera to be used as a webcam by simply connecting it to a computer or smartphone.
  • By default, firmware updates are now installed automatically after the camera connects to Nikon Imaging Cloud (a note about setting the camera’s date and time has been added to the instructions for connecting to the cloud to prevent connection errors between Nikon Imaging Cloud and the camera).
  • Operation has been simplified by automatically displaying an update confirmation dialog on the camera monitor after registering an imaging recipe in Nikon Imaging Cloud.

Nikon Z6III owners can visit the website here to learn more about the new firmware. Nikon will continue to enhance its products through firmware updates that address user needs, while also fostering an environment in which all photographers and creators can engage in creative and professional activities with confidence and peace of mind.

Nikon Announces the NIKKOR Z 24-70mm f/2.8 S II, Delivering the Fastest AF and Lightest Weight in its Class

Posted in Commentary with tags on August 22, 2025 by itnerd

 Nikon Canada has announced the release of the new NIKKOR Z 24-70mm f/2.8 S II, a standard zoom lens that is compatible with full-frame/FX format mirrorless cameras. This second generation of the acclaimed NIKKOR Z 24-70mm f/2.8 S brings enhancements to image quality, speed and handling, further improving upon a lens that was already a popular choice for all types of imaging professionals.   

As part of the S-Line of NIKKOR Z lenses, the NIKKOR Z 24-70mm f/2.8 S II is a standard zoom lens with a constant maximum aperture of f/2.8, covering the versatile focal length range from wide-angle 24mm to medium-telephoto 70mm for full-frame/FX format cameras. It features a first in its class internal zoom mechanism, and it’s also the lightest in its class, weighing approximately 675 g (1.49 lbs.). Additionally, the internal zoom mechanism increases zooming stability as well as dust- and drip-resistant performance.

It is the first zoom lens to adopt Silky Swift VCM (SSVCM) motors for the AF drive, achieving the fastest autofocusing in Nikon history with extremely precise and quiet AF control. Autofocus is approximately 5x faster than that of the NIKKOR Z 24-70mm f/2.8 S, and AF tracking performance during zooming has been enhanced by approximately 60 per cent, making it even easier to capture decisive moments with fast-moving subjects such as athletes in action.

As a new-generation f/2.8 standard zoom lens that combines outstanding image quality and superior agility, the NIKKOR Z 24-70mm f/2.8 S II is the lens for those seeking high levels of performance in both still image and video recording, even when shooting in a variety of conditions or harsh environments.

Primary features

  • The multi-focusing system, incorporating Silky Swift VCM (SSVCM) technology for the first time in a zoom lens, achieves the fastest autofocusing in Nikon history, delivering extremely precise and quiet AF for both still image and video recording.
  • A compact design with the lightest weight (approximately 675 g) in its class and a 77mm filter attachment size makes it easy to carry and reduces fatigue when shooting handheld.
  • The first lens in its category to feature an internal zoom mechanism that prevents dust and debris from entering the lens during zooming, providing superior dust- and drip-resistant performance. Even when zooming, it maintains its balance for flexible use of a variety of video accessories.
  • A newly developed 11-blade diaphragm enables very circular bokeh.
  • Optimized for video recording with a design that suppresses focus breathing.
  • Equipped with a control ring clicking switch, allowing the tactile “click” of control ring operation to be turned on or off as needed.
  • The lens supports a minimum focus distance of 0.24 m at the wide-angle end and 0.33 m at the telephoto end, with a maximum reproduction ratio of 0.21× at the wide-angle end and 0.32× at the telephoto end, allowing users to get closer to their subjects for dynamic expression.
  • Includes Meso Amorphous Coat, which offers the best anti-reflection performance in Nikon history, and ARNEO Coat for effective suppression of ghosting and flare, resulting in clear images. 
  • The lens hood features a filter adjustment window, enabling users to adjust circular polarizing and variable ND filters without removing the lens hood.

Price and Availability

The new Nikon NIKKOR Z 24-70mm f/2.8 S II lens will be available in September for a Manufacturer’s Suggested Retail Price (MSRP) of $3,499.95*. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon Announces the Nikon Z5II

Posted in Commentary with tags on April 3, 2025 by itnerd

Today Nikon Canada Inc. announced the new full-frame / FX format Z5II, an entirely new generation of intermediate-level camera that miraculously manages to fit the latest high-end features into a lightweight camera body that will help kickstart any creative spark. The Nikon Z5II is the easiest way to level up a user’s captures with full-frame image quality, incredibly fast and intelligent autofocus (AF), excellent low-light performance, one-touch film-inspired colour presets and the brightest viewfinder of any competing camera .

The new Nikon Z5II uses the same high-power EXPEED 7 image processing engine as Nikon’s highest calibre professional models, the Z8 and Z9. The benefits of this processor are immediately apparent, affording incredible levels of performance and extremely fast AF with subject detection powered by deep learning (AI) technology.

This highly accurate, high-speed focus is a massive leap from its predecessor, locking in at approximately one-third the time. In addition, the new camera now utilizes a highly sensitive back-illuminated (BSI) CMOS sensor for beautiful rendering of textures and details, even in dimly lit situations such as indoors or nighttime landscapes, with minimal noise. The Z5II further fuels your creative drive with a dedicated Picture Control button and innovative tools like Imaging Recipes and Flexible Colour Picture Controls, all of which help users create a truly distinctive look with unparalleled creative control of colours.

Reliably Fast Focus and Performance

The AF on the Nikon Z5II is remarkably precise and super-fast, effortlessly locking-on and tracking a wide range of moving subjects. From fast-paced portraits to action shots, the system helps you to never miss a crucial moment, even when a subject is backlit. The cutting-edge AF system can detect up to nine types of subjects for stills and video, including people (faces, eyes, heads, and upper bodies), dogs, cats, birds, cars, motorcycles, bicycles, airplanes, and trains. But it’s not just the focus that’s fast—thanks to the next-generation processing power, the Z5II also offers high performance features from pro level Z models, to excel in any shoot.

  • 3D-tracking AF mode keeps the target subject in focus even if it moves rapidly or erratically. This allows for subject tracking, even at high burst speeds, for sharp images again and again when photographing sports, animals or other fast-moving subjects.
  • The first full-frame mirrorless Nikon camera with AF-A focus mode. In this mode, the camera automatically switches between AF-S and AF-C focus modes in response to subject movement or changes in composition with still shooting. This allows the camera to automatically focus on the subject, with no setting adjustments when photographing. This new feature makes it simple to photograph pets, kids or other subjects whose movements are difficult to predict.
  • Fast continuous shooting speeds with a maximum frame rate of 14 frames per second in mechanical shutter mode and up to 15 or 30 frames per second (electronic shutter) with full autofocus.
  • Pre-Release Capture function when shooting in C15 and C30 modes is capable of recording images buffered up to one second before the shutter-release button is fully pressed, capturing the action before a user can react.

Embrace Low Light Like Never Before

There’s no need to be afraid of the dark with the Nikon Z5II. Featuring a powerful combination of the full-frame back-illuminated CMOS sensor and the EXPEED 7 image-processing engine, the Z5II delivers the best low light ability in its class. Images and video are rendered with minimal noise, and incredible AF detection abilities in low light. Whether shooting indoors, twilight cityscapes or the night sky, the Z5II is built to help you capture confidently in nearly any light, preserving details and textures throughout the broad ISO range.

  • Class-leading autofocus detection down to -10EV delivers accurate, reliable focus in dim and dark conditions—great for concerts, live performances, festivities, available light portraiture, astrophotography and more.
  • A broad standard ISO sensitivity range of 100-64,000, expandable to Hi 1.7 (ISO 204,800 equivalent), delivers exceptional low-light capabilities and outstanding image quality with minimal noise. The max ISO is 51,200 for video recording.
  • The 5-axis in-camera vibration reduction (VR) system provides superior image stabilization equivalent to a 7.5-stop increase in shutter speed at the center and a 6.0-stop increase at the peripheral areas of the frame. This allows users to create with confidence in lower light and get sharper results, even when handheld or at lower shutter speeds.
  • Focus-point VR tailors stabilization to the area covered by the active AF point, for sharp rendering of the subject, even when it is positioned near the edge of the frame.
  • Starlight View Mode makes focus and composition simple in extremely low light, while the Warm Colour Display Mode helps preserve night vision when working in complete darkness.
  • Extended shutter speeds up to 900 seconds (15 minutes) in manual exposure mode are perfect for extreme long-exposure nightscapes and star trails.

Engineered to be Used, Made to be Loved

Shooting with the compact and lightweight Z5II is a satisfying and comfortable experience. The electronic viewfinder (EVF) is simply stunning and is 6x brighter than any competing model. At up to 3000 nits brightness, users can easily shoot even in the brightest direct sun with a perfect view of the frame, with real-time exposure information. Additionally, the rear 3.2″ Vari-angle LCD touchscreen rotates freely to nearly any angle, giving full freedom of composition. Get down in the street or hold it high above everyone’s heads and still be able to accurately frame the perfect shot. The grip is deep and comfortable to minimize fatigue. Additionally, the Nikon Z5II’s front, back, and top covers are made from magnesium alloy, which delivers exceptional durability and outstanding dust-and drip-resistance.

Feel the Colour with Picture Controls

The Nikon Z5II is the latest camera to support one-button access to Picture Controls, plus compatibility with the Nikon Imaging Cloud. The dedicated Picture Control button opens new possibilities for expressive colour, with imaginative film-inspired looks that instantly change the colour tone and colour of a scene. In a single press, the user can see in real-time the effects of up to 31 built-in colour presets plus Imaging Recipes downloaded by the user.

Nikon Imaging Cloud connectivity allows users to download a wide variety of free Imaging Recipes by Nikon and created by popular creators, and to apply these recipes when shooting. In addition, the Z5II supports Flexible Colour Picture Control, which allows users to create their own unique colour styles using Nikon’s free NX Studio software. Flexible Colour allows for a wider variety of colour and tone adjustments, including hue, brightness and contrast. What’s more, these settings can also be saved as Custom Picture Controls that can be imported to the Z5II for use while shooting.

Powerful Video Features for Hybrid Users

The Z5II offers an impressive array of video features for content creators:

  • Capture immensely vivid and detailed 4K/30 UHD video, with no crop. This gives creatives the ability to shoot in 4K at full-frame, with more wide-angle freedom. For higher frame rates, the camera can also capture up to 4K/60 with a 1.5x crop.
  • Flexible in-camera video recording options with 12-bit N-RAW, 10-bit H.265, and 8-bit H.264. This is the first camera to be able to record N-RAW to an SD card.
  • N-Log tone modes offer greater flexibility for colour grading. This means Z5II users also have access to the free RED LUTs, which were developed in collaboration with RED for users to enjoy cinematic looks.
  • Full HD/120p for flexibility to create 5x slow motion videos in 8-bit H.264.
  • Hi-Res Zoom uses 4K resolution to zoom up to 2X in-camera during Full HD shooting, without any loss of quality. This is useful when using prime lenses to get closer to a subject and add a dynamic look to footage.
  • Product Review Mode will seamlessly switch focus between the user and any objects that they hold up to the camera. Users can even customize the size of the active AF area.
  • Upgrade streaming while connected via UVC/UAC-compliant USB port, transforming the camera into a high-quality webcam for live streaming.
  • The Z5II also includes ports for headphones and microphones.

Additional Features of the Nikon Z5II

  • Dual SD card slots
  • Bird detection mode makes it easier to detect birds in motion and in flight.
  • Equipped with Nikon’s exclusive portrait functions, including Rich Tone Portrait that realizes radiant and beautiful rendering of skin textures, and Skin Softening that smooths the skin while leaving hair, eyes, and other details sharp.
  • Capture high-resolution images with Pixel Shift shooting to portray stunning depth and rich textures, from architectural details to rocky landscapes and vibrant artwork, creating images at a staggeringly high resolution of up to approx. 96-megapixels (must be processed with free Studio NX software)

Price and Availability

The new Nikon Z5II full-frame mirrorless camera will be available in April 2025 for a manufacturer’s suggested retail price (MSRP) of $2,299.95 for the body only, or with the NIKKOR Z 24-50mm f/4-6.3 lens for an MSRP of $2,699.95.

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon Releases The NIKKOR Z 28-135mm f/4 PZ Power Zoom Lens

Posted in Commentary with tags on February 13, 2025 by itnerd

Today Nikon Canada Inc. announced the release of the NIKKOR Z 28-135mm f/4 PZ, a full-frame power zoom lens for the Nikon Z mount made especially for video professionals. Featuring a truly versatile focal range, a customizable power zoom function, precise manual controls and agile handling, this is the first dedicated NIKKOR Z lens that is designed to empower small-footprint productions and solo videographers with a lightweight cinematic tool that fulfills numerous roles.  

The first thing that grabs your attention is the appearance of this lens — the pronounced yellow ring around the bayonet and the bold typography on the barrel stand out, indicating its rightful place in a production environment. The NIKKOR Z 28-135mm f/4 PZ looks different than other NIKKOR Z lenses, incorporating an updated design and precise controls made to augment the workflow of cinematographers and videographers, with maximum flexibility. 

The NIKKOR Z 28-135mm f/4 PZ is a power zoom lens that spans many of the most commonly used focal lengths, from a wide 28mm for establishing shots, to 135mm for close-up/telephoto coverage. It also covers everything in between, from interviews to events, live or spot news, sports and more. The NIKKOR Z 28-135mm f/4 PZ gives videographers superior operability and functionality in situations that require agility, such as when shooting corporate content, documentaries, or on-location coverage, when reshoots just aren’t an option. 

The NIKKOR Z 28-135mm f/4 PZ offers precise control, letting the user smoothly zoom throughout the focal range, but also offers a choice of 11 different zoom speeds to match a specific creative style and vision. The lens is superbly balanced, minimizing shifts in the centre of gravity that occur with zooming. This lets the user shoot with confidence, even when constantly using the power zoom feature on a gimbal. The NIKKOR Z 28-135mm f/4 PZ also supports a variety of video accessories such as follow-focus controllers, matte boxes and more to help videographers capture the footage they want on location, as well as offering remote control capabilities using a computer or smartphone. 

Thanks to the superior NIKKOR Z optical performance, this lens enables users to capture beautiful full-frame, high-resolution 8K video. The lens uses Nikon’s best anti-reflection coating, a Meso Amorphous Coat, to significantly reduce ghosting and flares, while the optical formula is optimized for video with a design that minimizes focus breathing. Additionally, the inclusion of a stepping motor (STM) ensures fast and accurate autofocusing.

Primary Features of the NIKKOR Z 28-135mm f/4 PZ

  • The NIKKOR Z 28-135mm f/4 PZ supports a convenient 28-135mm range of focal lengths, allowing for a variety of compositions without changing lenses.
  • When used with the Nikon Z8/Z9, Hi-Res Zoom can be used for an angle of view equivalent to that of the 270mm focal length with 4K video recording. Additionally, from 135mm-270mm, the zoom is effectively parfocal.
  • The lens supports dynamic close-ups with a minimum focus distance of just 13.3 in (0.34 m) in the 28mm to 50mm range and 22.4 in (0.57 m) in the telephoto range. 
  • Zooming speed can be selected from 11 speeds and assigned to the zoom lever or one of the camera’s Fn buttons.
  • Zoom ring angle and direction of rotation can be customized to suit individual preferences.2
  • Synchro mode enables simultaneous optical zoom and Hi-Res Zoom using a single control with video recording.
  • Professional video accessories, including matte boxes and follow focus systems are supported.
  • Adoption of an internal zoom mechanism allows for comfortable zooming without concern for shifts in the centre of gravity that may upset the balance of the camera-lens setup, especially useful when using a gimbal.
  • Adoption of Meso Amorphous Coat, Nikon’s best anti-reflection coating, significantly reduces ghosts and flares.
  • Adoption of a stepping motor (STM) ensures fast and accurate autofocusing.
  • Optimized for video recording with a design that suppresses focus breathing.
  • Support for linear MF drive enables smooth focusing. 
  • Comes with a rectangular HB-116 lens hood that helps users control the amount of light entering the lens for less ghosting and flares. A filter adjustment window allows users to adjust circular polarizing and variable ND filters while the hood is attached. 
  • Zooming can be controlled remotely from a computer, smartphone, or tablet using NX Tether, SnapBridge, or NX Field.
  • Customizable L-Fn buttons are positioned on the side and top of the lens for convenient operation of assigned functions even when shooting in vertical (portrait) orientation. 
  • Nikon’s fluorine coat applied to the front lens element effectively repels dust, water droplets, grease, and dirt. 
  • Designed with consideration for dust and drip-resistance.

Price and Availability

The new NIKKOR Z 28-135mm f/4 PZ lens will be available in April 2025 for a manufacturer’s suggested retail price (MSRP) of $3,399.95. The lens will also be available as part of a bundle with the new RED KOMODO-X Z Mount camera. For more information on these products, please visit RED.com. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon Releases the COOLPIX P1100 Compact Digital Camera

Posted in Commentary with tags on February 5, 2025 by itnerd

Today Nikon Canada Inc. has announced the COOLPIX P1100, a compact digital camera that features an incredible 125x optical super-telephoto zoom, with creative features that help users to create amazing photos and videos from the most extreme distances. 

The COOLPIX P1100 is a compact digital camera that offers further improvements in usability and connectivity. It covers a vast range of focal lengths beginning at the wide-angle 24mm equivalent, extending to the super-telephoto 3000mm equivalent. The P1100 is capable of going even farther, with up to a 250x  zoom when Dynamic Fine Zoom is enabled.

The COOLPIX P1100 makes it easy to enjoy the world of super-telephoto shooting with the ability to capture dynamic images of subjects that are difficult to approach, including birds and celestial bodies. The camera features Dual Detect Optical VR, which achieves a level of vibration reduction equivalent to 4.0 stops at the centre of the frame, effectively suppressing camera shake when handheld shooting. The P1100 is also able to capture 4K UHD/30p and superlapse movie recordings, helping the user make creative videos of nature and the night sky.  

Further enhancements include a selectable AF-area mode in Bird-Watching Mode, and the same functions that can be assigned to the camera’s Fn button can now be assigned to the Fn1/Fn2 buttons on the optional ML-L7 Remote Control. What’s more, a Fireworks option has been added to [Multiple exp. Lighten] scene mode. This function reduces instances of blown-out highlights that often occur when shooting long exposures, making it easier to capture impressively clear scenes of fireworks displays in which the brightness of the foreground or the background differs.

Primary Features of the Nikon COOLPIX P1100

  • Incredible 125x optical zoom for super-telephoto performance up to a 24-3000mm equivalent.
  • Super ED and ED lens elements provide superior chromatic aberration compensation and deliver outstanding rendering capabilities across the entire zoom range, even with super-telephoto shooting.
  • Dual Detect Optical VR accurately suppresses the effects of camera shake with super-telephoto handheld shooting. This enables the capture of sharp and clear images of birds, celestial bodies, and other distant subjects at dynamic angles of view.
  • Bird-Watching and Moon modes can be accessed directly using the mode dial. 
  • Support for 4K UHD/30p movie recording lets users beautifully record subjects with the power of super-telephoto 3000mm equivalent. Frames from movies recorded in 4K UHD format can also be saved as still images.
  • Massive zoom, small size: Despite coverage of focal lengths up to 3000mm equivalent, the camera weighs only approximately 3.1 lbs (1,410g), allowing users to enjoy super-telephoto shooting more comfortably than with DSLR and mirrorless camera systems. 

Additional Features of the COOLPIX P1100:

  • The camera is equipped with a focus mode selector that can be used to change the focus mode even after it has been acquired, along with a control ring that enables the adjustment of settings such as white balance and manual focus.
  • Optional accessory ML-L7 Remote Control connects to the COOLPIX P1100 via Bluetooth®︎, and the same functions that can be assigned to the camera’s Fn button can be assigned to the remote.
  • A 3.2in. TFT LCD Vari-angle monitor with a wide viewing angle makes it easy to compose handheld or on a tripod. 
  • Compatible with Nikon’s exclusive RAW (.NRW) format.
  •  COOLPIX Picture Control5, which can be used to make adjustments in accordance with the subject, shooting situations and intentions.
  • Capability to record superlapse and time-lapse movies.
  • Support for Clean HDMI output6, which cleans the information display from the image output to an external monitor during recording.
  • The ability to set long-exposure noise reduction to [Auto] or [Off].
  • Adoption of a USB Type-C input/output connector.
  • Compatible with the optional DF-M1 Dot Sight that facilitates image composition during telephoto shooting.

Price and Availability
The new Nikon COOLPIX P1100 will be available in late February 2025 for a manufacturer’s suggested retail price of $1,449.95. For more information about the latest Nikon products, including the large collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca

Nikon Announces The Nikon Z50II

Posted in Commentary with tags on November 7, 2024 by itnerd

Today Nikon Canada Inc. announced the new Z50II, a compact, fully featured mirrorless camera that lets your creativity run free while enabling the effortless capture of amazing photos and video. This camera is the lifestyle accessory for those that seek innovative creative features like film-inspired looks and easy sharing, giving the freedom to capture the feeling of a fleeting moment, or conveying core memories with brilliant colours that are uniquely you. 

The Z50II combines a full range of fun, creativity-enhancing features with the superior performance of Nikon’s latest mirrorless technology. This is the simple to use yet powerful camera that creators will always want to bring along, whether shooting portraits, landscapes, a great night out or an epic trip. This is Nikon’s first APS-C / DX format camera to feature the powerful EXPEED 7 processing engine, the same found in the pro-grade Nikon Z8 and Z9. The Z50II makes it easier than ever to experience immersive image quality, with blazing fast and precise autofocus, fast frame rates up to 30 fps, superb low-light capabilities, advanced video features and extensive control of colours. 

Discover Colour

Relive the warm glow of a summer day at the beach with friends or convey the peacefully sombre tones of your favourite spot in the forest. The Z50II is the first Nikon camera to feature a dedicated Picture Control button, opening new possibilities for expressive colour, with imaginative film-inspired looks. In a single press, the user can see in real-time the effects of up to 31 built-in colour presets, which instantly change the colour, tone and feeling of the scene. Using this camera encourages the user to experiment and play with colour settings to develop a truly distinct look and feel to images and video, using tones and colour to evoke a feeling like never before.

Imaging Recipes can also be directly downloaded to their camera as Cloud Picture Controls directly through the Nikon Imaging Cloud. These recipes are custom presets with changes to colour, brightness, hue and more, which have been developed by notable creators. Additionally, users can make their own Imaging Recipes and Flexible Picture Controls for truly limitless creative possibilities. Images can also be sent instantly to a user’s own cloud-based storage using the Nikon Imaging Cloud, or easily share images to a phone with Nikon SnapBridge.

Simply Powerful

The Z50II’s EXPEED 7 processing engine delivers surprisingly powerful performance in your pocket or purse. Advanced autofocus with nine types of subject detection quickly tracks and locks on to humans, pets, vehicles and more. The system is user-friendly and extremely precise, rapidly detecting and maintaining razor-sharp focus on a subject’s eyes, even as they move. Not only is it powerful, but it’s also smart, simplifying the operation of advanced camera functions. When in AUTO shooting mode, Nikon’s proprietary deep learning technology makes it possible for the camera to analyze and recognize the subject and scene, automatically optimizing autofocus, flash control, and exposure control values such as aperture, shutter speed and ISO sensitivity settings.

Tell Stories with Video

The Z50II empowers all types of content creators to make amazing videos that stands out, with 4K footage that’s oversampled1 from 5.6K for rich and beautiful details. The camera records in various frame rates and resolutions up to 4K60p, delivering colourful and sharp video with high-quality audio. The Z50II makes it simple to capture high-quality video with a 3.2” vari-angle LCD screen, which helps to keep you and your subjects perfectly in frame, in addition to a video self-timer to begin recording to minimize time spent editing. The Z50II also features a Product Review Mode that focuses on objects in the foreground, which is helpful for products, cosmetics, fashion and beauty reviewers.

For those looking to go to the next level in production quality, the Z50II affords full flexibility with the recording of N-Log video that offers subtle and rich tonal gradation for higher-quality video recording with more exposure latitude for grading. It also has other helpful video features like a tally lamp, waveform monitor, headphone jack and a continuous record time of up to more than 2 hours.

Features of the Nikon Z50II

  • 20.9-megapixel APS-C/ DX format sensor lets you capture high quality photos and videos, with gorgeous colours and amazing low light ability. 
  • Dedicated Picture Control button allows for one-touch access to inspiring colour presets, Imaging Recipes and custom Flexible Picture Controls, all in real-time. 
  • EXPEED 7 image processing engine gives users access to powerful features and performance, including an advanced AF system with subject detection and 3D Tracking.
  • Bright electronic viewfinder at 1000 cd/m2 (nits), is roughly twice as bright as the one built into the Nikon Z50, allowing users to easily check focus and compose even on the brightest of days.
  • Rapid photo burst shooting with up to 30 fps with electronic shutter, or up to 11 fps with the mechanical shutter. 
  • Features a Pre-Release Capture function capable of recording images buffered up to one second before the shutter-release button is fully pressed.
  • Excellent low light capability produces sharp photos in minimal light with less grain thanks to a wide ISO range from 100–512002.
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  • Features made for all types of video content creators, such as N-LOG recording, product review mode, waveform monitor, microphone and headphone jacks.
  • Built-in flash is useful in backlit situations as a fill-flash or in dark surroundings.
  • Hi-Res Zoom3 during video recording, which allows users to zoom in on their subject with no loss in image quality, even when using a prime lens.
  • An illuminated REC lamp (tally light) notifies the user and the subject when video recording is in progress.
  • Support for USB streaming (UVC/UAC) allows plug and play connectivity for online meetings and live video streaming by simply connecting the camera to a computer or smartphone.
  • Equipped with a large and clear 3.2-inch vari-angle monitor with a touch screen for intuitive operation and recording yourself and others.

MC-DC3 Remote Cord

The MC-DC3 is a remote cord compatible with the Z50II and later models equipped with a headphone/remote cord connector (3.5mm jack). The cord is approximately 3.1 ft/1m in length. It is useful in minimizing the effects of camera shake when using a tripod to photograph starry skies and nighttime scenes, or with commercial (product) photography. It can also be used for remote photography to release the shutter at a distance from the camera. The shutter-release button can be locked in the fully pressed position for long exposures (bulb shooting) or held down for continuous shooting. It can also be held halfway down for shooting with less release time-lag.

Price and Availability

The new Nikon Z50II will be available in late November 2024 for a Manufacturer’s Suggested Retail Price (MSRP) of $1,249.95 for the body only or with a NIKKOR Z DX 16-50mm f/3.5-6.3 lens for an MSRP of $1,449.95. The MC-DC3 Remote Cord is scheduled for release later in 2024, for an MSRP of $49.95.

For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca.

Nikon is Developing the NIKKOR Z 28-135mm F/4 PZ

Posted in Commentary with tags on November 1, 2024 by itnerd

Nikon Canada Inc. is pleased to announce the ongoing development of the NIKKOR Z 28-135mm f/4 PZ, a standard zoom lens that is compatible with full-frame/FX-format mirrorless cameras for which the Nikon Z mount has been adopted.

The NIKKOR Z 28-135mm f/4 PZ is a standard zoom lens with power zoom that covers the focal range from 28mm to 135mm. It is designed to provide ease of use and superior optical performance for video recording, supporting efficient recording for documentaries and location work by a solo videographer or small crew.

Nikon will continue to pursue a new dimension in optical performance while meeting users’ needs, contributing to the development of imaging culture, with the hope of expanding possibilities for imaging expression.

On Now! Nikon Pop-Up Experience at Yorkdale Mall

Posted in Commentary with tags on October 23, 2024 by itnerd

From now until October 24, Nikon Canada is hosting a Nikon Pop-Up Experience at Yorkdale Mall in Toronto!

Inspired by its heritage models, the Nikon Zfc and Zf cameras, the concept of Nikon’s Pop-Up is a retro diner with antique furniture and neon lights. It also has the opportunity to check out Nikon’s latest cameras.

At the ‘Nikon Diner’ there will be an ‘IG Worthy’ vintage-style photobooth where visitors will be able to take home physical photos.

Guests will be encouraged to share their photobooth image on social using the #NikonCreators and #NikonDiner hashtags for a chance to win a Zfc kit! Visitors will also be able to engage in “diner chats” with Nikon ambassadors and creators, who will share photo and video tips and tricks.

Visit the ‘Nikon Diner’ at Yorkdale during mall hours between Oct 17th-24th! It is located right next to Canada Goose near Entrance E.

Nikon Releases New STABILIZED Binoculars Series

Posted in Commentary with tags on October 9, 2024 by itnerd

Today, Nikon Canada Inc. announced the release of the new STABILIZED binocular series with two new models that feature a compact, portable design while incorporating an original STABILIZED function to provide a clear and stable image. This original stabilization system1 in the new 10x and 12x models reduces vibrations caused by hand movement by approx. 80%, letting users view distant objects such as birds and other wildlife, sporting events, concerts and landmarks clearly and comfortably.

These new STABILIZED binoculars weigh only 13.9 oz (STABILIZED 12×25 S model), making it comfortable and easy to track and view subjects for long periods with minimal fatigue of the eyes or arms. For extended viewing, they are powered by 2xAA batteries, providing up to an impressive 12 hours of battery life. 

Primary features of the Nikon STABILIZED Binocular Series:

  • Stylish, compact and comfortable design is extremely small and lightweight, while also having the ability to fold for maximum portability and easy packing.
  • Uses 2x convenient and readily available AA-size batteries, for approx. 12 hours of battery life
  • STABILIZED Technology reduces vibrations caused by hand movement by approx. 80%, making it easy to track and view subjects.
  • Bright and clear field of view, with a Multilayer Coating applied to all lenses and prisms while high-reflectivity silver-alloy mirror coating is applied on the reflective surface of the auxiliary prism for maximum brightness. 
  • Auto-power shut-off function prevents unnecessary battery consumption if left powered on. This function is engaged after approximately 60 minutes, letting the user focus on the view, while minimizing the need to press a button repeatedly to activate the stabilization. 
  • Ergonomic design fits comfortably in the hand, with a large focusing ring that enables quick focusing. 
  • Turn-and-slide rubber eyecups with multi-click facilitate easy positioning of the eyes at the correct eyepoint.

Price and Availability
The new Nikon STABILIZED 10×25 S and STABILIZED 12×25 S models will be available starting in early November, with an MSRP of $849.95 and $859.95 respectively.  For more information about Nikon Sport optics and other models, please visit www.nikon.ca

Nikon Releases the NIKKOR Z 35mm F/1.4, a Natural Wide-Angle Lens for the Nikon Z Mount 

Posted in Commentary with tags on June 26, 2024 by itnerd

Nikon Canada Inc. announced the release of the NIKKOR Z 35mm f/1.4, a wide-angle prime lens that is compatible with Z mount full-frame/FX format mirrorless cameras. This fast, versatile lens offers a natural angle of view, popular among street and portrait photographers, with the creative freedom provided by a bright maximum aperture of f/1.4 – all at an affordable price.

Not only does the NIKKOR Z 35mm f/1.4 allow users to enjoy beautiful soft bokeh and three-dimensional rendering at wide apertures, its versatile 35mm focal length and short minimum focus distance of 10.6 in. (0.27 m) also makes it ideal for capturing a wide variety of scenes and subjects. From landscapes and street photography to portraits and photos of flowers and pets, photographers and filmmakers will enjoy outstanding sharpness, beautifully blurred backgrounds, and exceptional versatility in low light.

Despite its large f/1.4 maximum aperture the NIKKOR Z 35mm f/1.4 is a great “carry everywhere” lens for day-to-day shooting, weighing just 14.6 oz (415 g) and measuring only 3.4 in. (86.5mm) in length.

The superior optical performance unique to NIKKOR Z lenses allows for clear images with outstanding clarity including close-up portraits that emphasize the subject with a pleasant background blur. Stopping down the aperture when photographing landscapes realizes incredible sharpness. As a wide-angle prime lens with superior cost performance, the NIKKOR Z 35mm f/1.4 supports the capture of a great range of scenes and subjects, and will appeal to a wide variety of enthusiast creators. 

Primary features of the Nikon NIKKOR Z 35mm f/1.4:

  • Beautiful bokeh: Max aperture of f/1.4 allows photographers and filmmakers to achieve smooth, creamy out-of-focus backgrounds while precisely controlling depth-of-field for ideal subject and background separation.
  • Versatile focal length: The 35mm focal length is close to that of human vision, making it ideal for capturing a wide range of scenes and subjects. On DX format Z cameras, the NIKKOR Z 35mm f/1.4 becomes a 52mm equivalent prime lens, close to the classic “standard” 50mm.
  • Close minimum focus: Close focus of just 10.6 in (0.27 m) is ideal for capturing details in food and flowers with a beautifully blurred background.
  • Compact and well-balanced: The NIKKOR Z 35mm f/1.4 weighs just 14.6 oz (415 g), making it is easy to carry and comfortable to use for hand-held shooting.
  • Fast and quiet autofocus: The use of a stepping motor (STM) for autofocus ensures fast and quiet autofocus for both stills and video.
  • Clickless control ring: Easily control key exposure settings including aperture, ISO sensitivity and exposure compensation. 
  • Suppressed focus breathing: Advanced optical design means the NIKKOR Z 35mm f/1.4’s focal length stays consistent during focusing, which is ideal when recording video.
  • Dust and drip-resistant: Seals throughout the design help prevent dust and water droplets from entering the lens.

Price and Availability
The new Nikon NIKKOR Z 35mm f/1.4 lens will be available in late July 2024 for a manufacturers suggested retail price (MSRP) of $819.95. For more information about the latest Nikon products, including the extensive lineup of NIKKOR Z lenses and the entire range of Z series cameras, please visit www.nikon.ca.