The IT Nerd

Park Place Technologies is serving up a fresh take on B2B brand storytelling by partnering with professional pickleball star Genie Bouchard for a new TV and streaming commercial and social media series themed around the “Genie from IT.” 

In the 30-second spot, Bouchard in her first TV commercial, steps into the role of the “Genie from IT,” a playful yet powerful representation of how Park Place helps customers eliminate complexity, respond quickly when issues arise and keep critical systems running smoothly. Just as a genie grants wishes, Park Place removes friction from IT operations so organizations can focus on what matters most.

The spot will begin to stream online this week (April 27) and in all PPA Tour and MLP coverage, such as Pickleball TV, Fox Sports 1 and 2, ESPN 1 and 2 and CBS and then will air on CBS-TV during the May 2 Atlanta Pickleball Championships. Beyond the screen, Bouchard, who will compete in this summer’s Wimbledon’s Legends, will represent Park Place both on and off the court, sporting the company’s logo during competitions and connecting directly with customers through hands-on experiences such as Play-with-a-Pro clinics.

Genie Bouchard, one of the most recognizable names in professional pickleball and 2014 Wimbledon finalist, has signed a representation deal with Park Place Technologies, a global leader in IT infrastructure services.

Bouchard will represent Park Place Technologies with a logo on her uniform, personal appearances, television commercials and support in broad business development and branding opportunities aligned with her growing presence in professional pickleball and her expanding off-court portfolio.As a noted world-class athlete who has successfully transitioned from an elite tennis career to becoming a standout competitor on the professional pickleball circuit, Bouchard continues to build her brand as one of the sport’s most influential ambassadors. Known for her competitive drive, entrepreneurial mindset and strong social media following, she represents a new generation of athletes leveraging performance and personality to create meaningful business impact.

Park Place is both the Official Technology Partner of the Carvana Professional Pickleball Association Tour and Major League Pickleball. Pickleball is one of the fastest-growing sports in the U.S. with nearly 70,000 places to play and nearly 20 million participants.

The partnership reflects Park Place Technologies’ continued investment in its brand and in customer experiences, connecting elite talent with its innovative services and products portfolio. Bouchard is already sporting the company’s logo and hosted an initial “play-with-a-pro” clinic during last month’s Veolia Texas Open. Additional activities, including those tied to next week’s Pickleball Slam 4 to be aired on ESPN on April 15, will be announced.