Archive for 2015

2015: Year In Review

Posted in Commentary on December 31, 2015 by itnerd

At this time of year I like to look back over the past 365 days and pick out the stories that really got my attention. Now if you have something that you think that should be on this list, leave a comment with your thoughts. Now on to the top stories of the year:

Cars Get Pwned: Given the news about GM and Chrysler having had their cars hacked from a distance, it’s beyond time for car companies to take the security of their vehicles seriously before something really, really bad happens. Perhaps they need a Patch Tuesday like schedule to keep the bad guys in check?

Hacking Just Got Personal: The Ashely Madison hack brought home the fact that hackers can really affect you personally and not just big corporations. It also made a lot of people very nervous as their “activities” became public. Included on the list of the nervous were the people who ran the site as they got exposed for being totally clueless and deserving of getting pwned. And you can bet that the fallout from this will continue in 2016 seeing as there are several lawsuits out there that are yet to be resolved one way or the other.

Hacking Hits Your Kids: Both Hello Kitty and Barbie got pwned this year. That suggests that maybe your kids should be playing with PlayDoh rather than Internet connected toys.

Das Uh Oh!: Volkswagen got caught cheating on emissions tests by having software in their cars that could tell if they were being tested for emissions. The car company took a beating before claiming that it wasn’t as bad as everyone thought. I’m not sure that’s going to help their sales in 2016 and beyond.

The IT Nerd’s Car Troubles: My wife and I had a Toyota Matrix that burned oil and Toyota wouldn’t fix it because it wasn’t bad enough as far as they were concerned to fix. After hopping through hoops on that front, we decided to dump Toyota for Hyundai. While the Hyundai experience wasn’t perfect, it’s a lot better than having a car that burns oil that the manufacturer won’t stand behind. So far, we’re happy that we made the move to Hyundai.

Adobe Flash Given A Death Sentence: Adobe Flash was proven to be horribly insecure and Adobe has been unable to fix it. Thus it came as no surprise when major websites started to shy away from Flash along with browsers getting more aggressive about you having an up to date copy of Flash. I’ve even dumped it off my system. Clearly, Flash is doomed. It’s just a matter of when.

Windows 10 Ships, And All Hell Breaks Loose: The good news is that Windows 10 is the best effort that Microsoft has made towards its OSes in a long time. The bad news is that you give up control and your right to privacy on a variety of fronts, including the fact that Microsoft is force feeding this OS down your throat. That just rubbed many the wrong way.

The IT Nerd Travels: I traveled to India and Australia this year and got to document my use of technology along the way. It was an interesting trip and I am glad I got the chance to do it.

Rogers Drops Off My Radar Screen: I have to admit that it feels weird to go almost an entire year and not say anything negative about Rogers. Perhaps that means that they are changing their ways?

Reviews, Reviews, And More Reviews: This year was a busy one for me as I did 78 product reviews this year. That includes doing reviews of cars including 4 car reviews in 4 weeks which was exhausting. On top of all that, I did the second annual IT Nerd Awards. Without giving too much away, you can expect to see much more of that in 2016.

The IT Nerd Is Back On Radio: I did another radio appearance this year on the Greg Carrasco Show. That helped the traffic to my blog increase by 30% year over year which gives me a much higher profile. That’s something that should continue next year.

Speaking of traffic, here’s the top five most popular stories of the year based on my statistics:

Some things really jump out at me. First, a lot of people came to my blog looking for a review on the Asus Transformer Pad, Rogers NextBox 3.0, and DiskWarrior 5. Clearly those products are top of mind with my readers. Plus I also note that a lot of people are having printer problems with Windows. Perhaps Microsoft should do something about that? Another thing to note is that some of these posts are a year or two old, so it clearly means that my posts have long term relevance.

Finally I noted from looking at my stats is that people from 197 countries visited my blog in 2015. Most visitors came from The United States, but Canada & U.K. were not far behind. That’s amazing to me. Also, most people found me via Twitter, Reddit and Facebook. Though I also got a lot of hits from mazda6club.com and Ashley Madison’s media page. Read into that what you will.

Here’s to 2016 as for better or worse, the tech world is really going to get very interesting. And I will be here to comment on it.

Happy New year!

 

SmartyPans To Appear At CES

Posted in Commentary with tags on December 30, 2015 by itnerd

SmartyPans lets anyone cook like a chef and track your nutrition like a pro. A modern day cooking system comprising of a smart cooking pan and a free recipe app.

12391320_1002976616432372_3060473823000239807_n.jpg

It will warn you if you need to adjust the temperature, and it will show you caloric information in realtime on the tablet screen, using bluetooth connectivity sensors built into the pan. So, you always know exactly what went into your food and what your nutritional intake was. At the touch of a button, you can then input that information into other nutritional fitness platforms like MyFitnessPal or Fitbit. No more guesstimating.

You can see SmartyPans at CES this year. Check them out!

Bell Pulling A Bait And Switch When It comes To CraveTV Launch Date?

Posted in Commentary with tags on December 30, 2015 by itnerd

If you were looking forward to CraveTV launching to all Canadians on January 1st, you’re going to be a bit disappointed. Many outlets including yours truly reported the January 1st launch date that would open up the streaming service to those who aren’t Bell customers. Now it seems that MobileSyrup has caught onto a “bait and switch” of some sort by Bell who owns CraveTV where the launch date has quietly changed:

So as we do when we revisit a story, we went back to the original article, clicked on the original source (I know, hard-hitting journalism here, right?) and found that the original press release is no longer valid. Instead, the company retconned the original (Berenstain Bears, much?) to make it appear as if that January 1st date was never offered in the first place. Now, the press release, still dated July 13th, says it “will become available direct to consumers in January, 2016.”

Well, the folks at MobileSyrup might want to check out CNW as that’s where I got the original press release from which still says January 1st as I linked to that press release when the announcement was made. So, what gives Bell? Do you not have enough integrity to admit that you can’t launch on January 1st? Thus you try to rewrite history hoping that nobody notices? That’s pretty low if that’s the case.

I can’t wait to see how they explain this one. Assuming that they ever do explain it. Which knowing Bell, they won’t.

AVG Browser Extension For Chrome Exposes Users To Danger

Posted in Commentary with tags on December 30, 2015 by itnerd

The reason why people have anti-virus applications on their computers is so that they are protected from threats. But in the case of an browser extension for the Chrome browser put out by anti-virus maker AVG, it exposes you to danger.

Tavis Ormandy, a Google Project Zero researcher who has been auditing anti-virus software found the extension was riddled with vulnerabilities. The extension in question is Web TuneUp which is installed with AVG’s anti-virus package. It’s job is to stop Chrome users from surfing to websites hosting malware. But according to Ormandy, it exposes your browsing history for any miscreant to see and use in nefarious ways. Plus it exposes you to man-in-the-middle attacks and the possibility of hijacking attacks. By the way, this extension is forced upon you and you have no choice but to install it when you install AVG Anti-Virus.

#fail

He was so ticked, he sent this e-mail to AVG:

Hello, I’ve just been looking at your antivirus product, and the first thing I noticed was you force install a Chrome extension called “AVG Web TuneUp” with extension id chfdnecihphmhljaaejmgoiahnihplgn. I can see from our statistics it has nearly 9 million active Chrome users.

Apologies for my harsh tone, but I’m really not thrilled about this trash being installed for Chrome users. The extension is so badly broken that I’m not sure whether I should be reporting it to you as a vulnerability, or asking the extension abuse team to investigate if it’s a PuP.

Ouch. By the way, PuP stands for potentially unwanted program. Which is a nice way of saying that it’s malware. I’m sure that went over well at AVG headquarters. Fortunately AVG has since come up with a fix for this. But I’m guessing that Google aren’t the trusting sort as this extension cannot be force installed anymore. That gives users the option to run this or not.

One has to wonder what AVG was thinking when they came up with this as the bad press clearly shows that they might have needed to keep this browser extension in the over a bit longer.

 

Leather Wallet Cases for iPhone 6s and 6s Plus From Mujjo

Posted in Commentary with tags on December 29, 2015 by itnerd

Made from a durable, polished polycarbonate, Moulded Edge Technology strengthens the durability of our leather at the most fragile points. The Moulded Edge Technology is a major step-up that toughens the edges of the case and enables it to withstand the damaging wear and tear caused by friction against rough materials such as jeans pockets.

leather-wallet-case-for-iphone-6-tan-001_2-726x800.jpg

Tailored to Mujjo’s innovativeness, the case provides a simple yet elegant solution to make your daily life just a bit more convenient. We’ve designed the iPhone 6s wallet case as simple as possible. The leather card pocket, marked by a slant line and stitched to the back of the case, provides an opening to conveniently store your essential cards. In line with our vision, the wallet case is contemporary and still remarkably simple.

leather-wallet-case-80-for-iphone-6s-black-726x800.jpgThere’s also the Leather Wallet Case 80° for iPhone 6s and 6s+. A slant line marks the card pocket. Placed at an 80° angle, this contributes to the understated yet elegant design and positions the cards to fit in at an upward angle, which consequently keeps them tightly secure and in place.

Available in Tan, Black and Gray, the Leather Wallet Cases are crafted from premium quality vegetable-tanned leather. Our highly acclaimed leather adds character to the cases and is predominantly responsible for the achievements of our collections. The high quality and attention to detail has become a hallmark for both Mujjo’s products and brand. Our Vegetable-tanned leather wears in with every use and acquires a beautiful patina and polish over time.

Available for order and immediate dispatch on mujjo.com

#Fail: You Will Have To Pay To Get Apple CarPlay In Your Hyundai

Posted in Commentary with tags on December 29, 2015 by itnerd

This story is of particular interest to me since I own a 2016 Hyundai Tucson. Currently it has Apple Siri Eyes Free integration which works really well. But Hyundai has teased for some time that Apple CarPlay is coming. Just before the holiday, it was announced via the Detroit Free Press that CarPlay is coming to the Sonata in 2016. But that’s where the good news ends:

Hyundai says owners will have to buy an SD card with new software to get the system. That contradicts the company’s earlier assurance that the system would be a free download for customers who bought a properly equipped 2015 or ’16 Sonata midsize sedan. Hyundai already offers Android Auto in the cars for Google phone users at no additional charge.

“Hyundai and Apple are committed to delivering drivers the best possible experience while using CarPlay in their vehicles,” according to a statement from Hyundai. “We are currently working together to complete CarPlay integration.”

I have to say that this is a #EpicFail for the following reasons.

So one has to wonder why Hyundai thinks that they can charge for CarPlay. Seeing as they didn’t charge for Android Auto, one has to wonder if they’re trying to gouge Apple users. It also doesn’t help that Hyundai promised this for free according to the Detroit Free Press and now they have changed course, which has the feel of “bait and switch” to those observing from the outside. Take it from me, this is something that is not going to end well for Hyundai and they will be well advised to change course before the bad press overwhelms any positive spin that they can possibly get out of this.

If You Use Windows 10, Microsoft May Have Your Encryption Key

Posted in Commentary on December 29, 2015 by itnerd

Here’s something that is likely to get the attention of Windows 10 users. If you login to Windows 10 using your Microsoft account, your computer automatically uploads a copy of your recovery key to a Microsoft servers as disk encryption is turned on by default. Here’s what the article says:

The fact that new Windows devices require users to backup their recovery key on Microsoft’s servers is remarkably similar to a key escrow system, but with an important difference. Users can choose to delete recovery keys from their Microsoft accounts – something that people never had the option to do with the Clipper chip system. But they can only delete it after they’ve already uploaded it to the cloud.

As soon as your recovery key leaves your computer, you have no way of knowing its fate. A hacker could have already hacked your Microsoft account and can make a copy of your recovery key before you have time to delete it. Or Microsoft itself could get hacked, or could have hired a rogue employee with access to user data. Or a law enforcement or spy agency could send Microsoft a request for all data in your account, which would legally compel them to hand over your recovery key, which they could do even if the first thing you do after setting up your computer is delete it.

As [Matthew] Green [professor of cryptography at Johns Hopkins University] puts it, “Your computer is now only as secure as that database of keys held by Microsoft, which means it may be vulnerable to hackers, foreign governments, and people who can extort Microsoft employees.”

How delightful. At least with File Vault on my Mac, I get the choice as to how that encryption key is stored. I’m guessing that Microsoft had the best of intentions when they came up with this scheme. But their execution wasn’t all that good.

Now if you’re the paranoid sort, the article does have instructions on how to delete the encryption key. But I’ll point a couple of things out here. First, you need to make sure you have a copy of this key that is stored someplace else. That way if you need it, you can use it to get access to your data. Second, even though Microsoft promises deletion of this key instantly, who knows if that is true, or if someone has already copied the key? And that’s the crux of this. If you’re the paranoid sort, you don’t want this key outside of your control. You’d also like to know if it could possibly leave your control.

One final point. The problem with a Microsoft account is that your computer now answers to Microsoft’s authentication servers, which means they ultimately hold the keys to unlocking your computer. In scenarios such as the above, or a government request, or social engineering, practically anybody could unlock your computer. Does using a Microsoft account for your computer sound like a good idea?

Adobe Once Again Warns Of Flash Threat That Can Take Control Of Your System

Posted in Commentary with tags on December 29, 2015 by itnerd

I took the time period around Christmas off to do some non-nerdy stuff and came back to work to find an Adobe Security Bulletin that warns of a threat that Flash users are all too familiar with:

Adobe has released security updates for Adobe Flash Player.  These updates address critical vulnerabilities that could potentially allow an attacker to take control of the affected system.

Adobe is aware of a report that an exploit for CVE-2015-8651 is being used in limited, targeted attacks.

Lovely. It is clear that Flash is a secure as ever. Which means it isn’t secure. Thus the usual advice applies. If you must run Flash, update now. But if you want to stay safe, remove Flash from your system and sleep better at night as a result.

2016 Hyundai Tucson 1.6L Limited AWD – A Three Month Follow Up

Posted in Products with tags on December 24, 2015 by itnerd

It’s been just over three months since my wife and I purchased our 2016 Hyundai Tucson, and I wanted to give you a update of what the ownership experience has been like and add additional details to the original review and the follow up that I wrote. Let me start with what I call minor annoyances as they do not detract from my decision to get the Tucson:

  • Sirius XM was our biggest pain point. We got a three month trial as part of the purchase of the Tucson and the music part of it worked fine and my wife and I really liked that. We also liked the fact that we could listen to Sirius XM on our smartphones. But our three month trial was also supposed to supply traffic info to our navigation system. That would have been handy as the navigation system simply plots either the fastest or most direct route between points “a” and “b” without taking traffic into account. But it never worked and attempts to get this remedied were unsuccessful. Plus the customer service that we got while trying to fix this has been really, really bad as the standard responses from Sirius XM Canada were “we’ll send a command to refresh your radio” which never worked and promises of getting their tech support involved never materialized. Thus we’ve decided to let the trial lapse without signing up. That sucks for Sirius XM Canada as we were considering signing up and now because of this they’ve lost a potential customer. Related to this, we also found a major security hole with Sirius XM Canada’s online portal and the way they create new accounts that can leave people wide open to bad guys on the Internet doing bad things. Hopefully they’ve remedied that. But if they haven’t, they’re likely to get pwned sooner or later. On a related note, Sirius XM Canada is extremely aggressive about trying to get you to sign up. They’ve made numerous calls to my wife and I, sometimes while we’re having dinner which is an excellent way to annoy those you are calling. There’s also a lot of e-mail and snail mail that gets sent to us as well. One thing that I do note is that the offers to sign up kept getting better every time as each offer was a significant discount off their regular monthly rate for a limited time, or a significant discount if you signed up for a year. Read into that what you will.
  • There’s only one USB port. That’s a problem on long road trips seeing as this vehicle seats five and everyone has a smartphone these days. To fix that, we’re likely going to have to resort to 12v to USB adapters to keep devices charged on long road trips. The upshot to that is the USB port has no problem charging high current draw items like tablets.
  • At startup, the infotainment system connects to your phone over Bluetooth. When it finds it, it then says “The contact download is starting. Some phones require additional confirmation. Please check your phone and confirm the download if necessary.” The problem with this is that it not only interrupts any other audio that is playing, including navigation commands (or if you have audio turned off, it will still say it), it also displays this text on top of any graphics that are on the touchscreen with the exception of the backup camera. Fortunately, there is a workaround that stops this from happening that I found on the Hyundai Forums. Simply delete the phone from the infotainment system, delete the infotainment system from the phone’s Bluetooth section, and re-pair the two. But what really needs to happen is that there needs to be an option to disable this message both audibly and visually so that you never have to see it. Perhaps a future software update will address this.
  • While the infotainment system in general and the navigation system specifically is pretty much idiot resistant, I will note that if you are searching for a street name with the word “highway” in it, such as “Highway 7” which is a major route just north of the City Of Toronto, you have to enter “Hwy-7” as it will never find “Highway 7.” That’s something that will drive users nuts. Perhaps a future software update will address this as that’s not idiot resistant.
  • The welcome lights issue that I reported on haven’t been addressed yet. However, according to this post on the Hyundai Forums, there is a fix that is available to US customers. Hopefully Hyundai Canada gets this fix to Canadian customers ASAP.

Now over to the things we like:

  • Though the Tucson is smaller than the Honda CR-V and the Toyota RAV-4, at least on paper, we’ve been pleasantly surprised with the amount of interior space that you get. I had to pick up a pair of people from Pearson Airport after they flew in from the United Kingdom and they had no problem getting in and relaxing after a long flight. I should also note that they were both over 6 feet tall and they commented that there was “loads of space” in the back.
  • There’s a lot of cargo space in the back for stuff with the seats upright. I was able to fit multiple large suitcases with ease back there when I had to pick up those people from the UK at the airport.
  • Fuel economy is pretty good. It tends to be between 9 and 11 L/100 KM’s which is very good as far as I am concerned. Plus if you use ECO mode, you can get your fuel economy down to the low 9 L/100 KM’s range or lower easily. Though the driving experience isn’t nearly as fun.
  • The backup camera with rear parking assist and cross traffic alerts is a welcome feature to have as I am certain that this will help us to avoid us hitting something in the parking lot of a grocery store or Home Depot. I should also point out that the clarity of the camera in all lighting conditions is excellent.
  • The hands free liftgate is a brilliant. If you have your hands full with stuff, you don’t have to fumble for the fob, nor do you have to wave your foot under the bumper (good luck with that if you have balance issues or you’re on uneven ground) to get the rear liftgate to open. Simply walk up, stand there for three seconds and the liftgate opens. This feature alone is worth the price of admission.

One thing that we didn’t get with the Tucson was a privacy cover. It’s an option, but in our opinion it should be standard. So we ordered it and a rubber mat for the cargo area from Hyundai Of Oakville and here’s a look at the result.

IMG_1859

Now over to a question that I’ve got from a reader. They want to know the details on the all-wheel-drive system as there isn’t a whole lot of info on it. The system that Hyundai using comes from Canadian auto parts supplier Magna who supplies the all-wheel-drive hardware to car companies like BMW. Dubbed Dynamax, this is a very sophisticated system that provides you with traction in all conditions. Rather than wait for a slip to occur and react to it, the system anticipates events and adjusts to them in almost real time by sending and receiving information to the control electronics of the car. That way, the system tries to be one step ahead of the car, which means you get ideal torque and traction at all times. To add to that, the system has torque vectoring capabilities which I’ve found to be useful in situations such as taking an on or off ramp a bit too quickly (which for the record I’ve done and this system has bailed me out of that situation). In this application, a mechanical differential splits front-rear power distribution. The left-right power split is via inside-wheel braking, which under-drives the inside wheel relative to the outside wheel traveling the greater arc. All of this works and works pretty well. We’ll have a good chance to test this system this winter. Assuming that winter ever makes an appearance in Southern Ontario as it hasn’t thus far. I’ll report back as to how it does in those conditions.

Another question that I got from a reader is how do I deal with the fact that this trim level doesn’t come with a CD player. My answer is that it doesn’t affect me or my wife for three reasons:

  • We listen to a lot of AM and FM Radio. Plus while we had a trial of Sirius XM, we listened to that too.
  • The music that we want to listen to is located on our respective iPhones.
  • You can use a USB stick full of MP3s to play music from. If you need help doing that, I’ve wrote a post on the Hyundai Forums on this topic here.

I should note that lower trim levels do come with CD players.

There’s another item that I’d like to highlight. There is a rumor that Apple CarPlay and Android Auto is coming to the 2016 Tucson in the form of a software update. I think that’s great if that’s true and I hope it is a free update as Hyundai charges for their software and map updates. Thus it would really suck if they charged for this one. I’ll post a story on the update process and my experience with CarPlay/Android Auto if that update appears. Having said that, there’s already a software update that includes updates to the maps for the navigation system. But at $235 US, it’s a steep price to pay to make sure that you don’t drive off course.

Speaking of software updates, the Tucson got a software update at my first oil change which was at 6000 KM’s. The software update is for the engine control module. Apparently there was an issue where the engine control module thinks that the engine is not warming up quickly enough, and therefore it would throw a error code which could result in the Check Engine Light being turned on. I haven’t had this issue, but it is nice to know that it is not going to happen in the future. Speaking of oil. Thus far, I can find no evidence that the engine consumes oil unlike our previous vehicle. That’s something that my wife and I are thankful for.

Finally, we’re looking at replacing the Hankook all season tires that came with the Tucson with all weather tires. Let me explain the difference between the two. All season tires are tires that work in three seasons. Spring, summer, and fall. Below 7C they don’t provide optimal levels of traction. Since we live in Canada, that’s bad. Now many people use dedicated winter tires, but there’s the expense of extra rims, tire pressure sensors, and the cost and hassle of swapping tires twice a year and storing them. Thus there’s a new class of tires that called the all weather tire that works in all four seasons and is winter rated (which is denoted by a picture of mountain with a snowflake inside it on the sidewall of the tire). That takes away the hassle of swapping tires and storing them while giving you traction in any condition. The specific tire that we’re considering is the Nokian WRG3. Seeing as this is the company that invented the winter tire and they are from Finland which gets a fair amount of snow, we feel that this is the best choice for us.

I’ll be posting another update in three months and I should have some more things to say about our experiences with the Tucson, along with anything else my wife or I encounter. Please keep an eye out for it. Also, if you wanted to see the original review of the Tucson, click here for that along with the follow up that we did after we bought it.

UPDATE: The “welcome lights” have been fixed. Click here for details.

Guest Post: Explorers’ Edge Uses Content Marketing To Vie With Competitors

Posted in Commentary with tags on December 24, 2015 by itnerd

By James Murphy

Home to iconic destinations like Algonquin Park, Muskoka, Georgian Bay and more than a dozen provincial and national parks, Regional Tourism Organization 12 (RTO12) — also known as Explorers’ Edge — is blessed with stunning natural landscapes and fantastic tourism amenities to promote.

But with less funding than bigger tourism promoters in other parts of the province, it’s had to find creative ways to level the playing field.

Two years ago, RTO12 took a hard look at its efforts and realized it needed a new marketing approach if it was ever going to compete against the likes of Toronto, Niagara Falls and Ottawa for domestic and international visitors.

Rather than putting resources primarily into campaign-style ad buys at specific times of the year, RTO12 began investing its energy and creativity into a content marketing strategy that runs throughout the year. Developed in partnership with its agency, Toronto-based Kuration, the marketing strategy uses traditional old-school storytelling techniques to capture the imaginations of visitors, promoting the pieces on its website via social media — especially Facebook.

RTO12 generates all of its content in-house, building it around a central narrative that showcases the region’s greatest draw as “the great Canadian wilderness just two hours north of Toronto.” The strategy focuses primarily on the shoulder seasons and features differentiated experiences and regional travel products.

The results have been remarkable, allowing RT012 not only to compete against bigger destinations with bigger budgets, but also to out-perform them in many categories.

With the two-fold objective of building new audiences for the region and increasing referrals to individual tourism operators, RTO12 saw an immediate jump in traffic to its website and outbound links.

In 2013, the first year RTO12 launched its content marketing strategy, a record 300,000 unique visitors turned to its new website. Last year that number more than doubled to nearly 700,000. Even more impressive, outbound referrals to tourism stakeholders climbed from 47,000 in 2013 to 118,000 in 2014.

The numbers for this year — still being finalized — are even more impressive. This past September alone we had 122,000 visits to our site – up 34% over the previous September. More importantly, we had almost 30,000 outbound referrals to tourism stakeholders in our region – up from 9,700 the previous September – or more than 300%.

RTO12 has also partnered with numerous local tourism promoters to help them kick-start their own content marketing programs, such as Golf Muskoka, the Resorts of North Muskoka and the Kearney Dog Sled Races.

The beauty of content marketing is that a small organization or tourism operator with a limited budget can still get phenomenal results. Arguably what matters most is that you have an interesting story that will attract online eyeballs.

How does content marketing lead to visitors booking into resorts, hotels or B&Bs? It’s all part of a bigger marketing engine. We know that quality content leads to increased time on our site – especially longer copy pieces. Once we have eyes on our content, we try to move readers onto a business site, to our booking widget, or to our newsletter sign-up, where we can segment folks according to defined personas and then add them into a lead nurturing program using Hubspot automation and email marketing.

We are confident that this continuous engagement will ultimately lead to more visitors booking overnight stays in our region and help us stay ahead of our competitors.

James Murphy is Executive Director of Regional Tourism Organization 12, also known as Explorers’ Edge, the regional tourism organization for Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound.