I was directed to this Reddit thread by a reader. In short, it has a guy who started said thread complaining that he bought a 2024 Hyundai Elantra sedan partially because it supposedly came with feature that allows you to unlock your car using your smart phone or smart watch. The feature is called “digital key” and it’s been slowly rolling out to various car brands over the last few years.
The thing is, when he couldn’t get it working, he reached out to Hyundai Canada and this is what they replied with:

Here’s the problem with this statement. If you go to the Elantra section of the Hyundai Canada website, and scroll down about half way, you see this:

So it lists digital key as a feature. That makes Hyundai Canada’s response a bit suspicious as the kids say. But I figured, maybe this only applies to certain trim levels. Thus I paged through the Specs section noting that in his post on Reddit he had said that he had the “Luxury” trim level and found nothing that provided any further clarity.
Here’s the thing, long time readers will remember that Hyundai Canada back in 2015 went through a bit of a PR crisis where people who were mad due to the fact that US buyers were promised Apple CarPlay and Android Auto via future software updates, but Canadians didn’t get the same treatment. Now Hyundai Canada didn’t promise this at all to Canadian customers, but likely because of the blowback from owners and perhaps my coverage of this, Hyundai Canada made good and delivered that update to Canadians for free. In short, they underpromised and over delivered.
Fast forward to this situation, it looks like to me that Hyundai Canada has done the exact opposite here. They clearly have this feature on their website. But they for whatever reason aren’t able to deliver it to Canadian consumers who buy their cars. So unless the person in that screen shot above was seriously misinformed, Hyundai Canada really has some explaining to do. Because besides the fact that any sort of “digital key” in a car is a feature that I along with many consumers would be looking for in a new car, this really has the feel of false advertising at worst. At best this is one hell of a screw up by Hyundai Canada. I’d really like to find out what Hyundai Canada has to say about this and what the actual truth is so that any potential buyer of any Hyundai vehicle knows what the deal is.. So if Hyundai Canada reads this, they can reach out to me via my about page and tell me what their side of the story is, and I will publish it as soon as I get it in my inbox.

























Hyundai Motor Group Delivers Enhanced In-Car Experience Through Equinix Data Centers Globally
Posted in Commentary with tags Equinix, Hyundai on May 7, 2025 by itnerdHyundai Motor Group (the Group) is deploying its dedicated private cloud platform, HCloud, within Equinix data centers globally to enhance customer experience and improve service quality for its more than 10 million connected car service subscribers.
HCloud is the Group’s proprietary cloud platform that was developed in response to the growing demand for real-time data processing, seamless connectivity and scalable infrastructure, driven by rapid advancements in connected and autonomous vehicles.
The Group is leveraging Equinix International Business Exchange™ (IBX®) data centers across Asia, the United States and Europe, as well as Equinix Fabric®, to interconnect HCloud to multiple public cloud providers, including Amazon Web Services (AWS). This hybrid multicloud architecture accelerates the global rollout of connected car serviceswhile ensuring reliable connectivity, consistent service coverage and reduced latency.
Hyundai Motor Group is a global enterprise that comprises the mobility brands—Hyundai Motor, Kia and Genesis. The Group’s CCS provides in-car infotainment and mobile applications via wireless networks. Since its launch in 2003, the Group has acquired over 10 million global CCS subscribers as of 2023 and is aiming to reach 20 million by 2026. To continue the growth, it is making significant investments in the development and expansion of HCloud to deliver enhanced in-car services, including a personalized driving experience.
As 95% of new vehicles are expected to be connected by 2030, the Group recognized the need for distributed data processing and proximity to cloud and network ecosystems to ensure an excellent user experience. This led to the deployment of the HCloud in Equinix IBX data centers in Seoul, Los Angeles and Frankfurt, strategically selected for their global reach, carrier density and high operational standards backed by service-level agreements (SLAs). Equinix’s proximity to major cloud and network providers will enable the Group to connect with key partners, while supporting robust performance and scalability.
Through its deployment at Equinix, the Group has enhanced app responsiveness and improved the quality of its remote services. The collaboration supports the company’s transition to software-defined vehicles (SDVs) and lays the foundation for smarter, safer and more connected mobility solutions.
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