Salesforce has announced Salesforce Web3 to help companies create, manage, and deploy non-fungible tokens (NFTs) in a sustainable and trusted way. Salesforce Web3 enables brands to create connected customer experiences across Web2 and Web3, and scale efficiently with a unified platform.
Salesforce survey data finds nearly half (45%) of consumers would be more interested in purchasing an NFT if it came from their favorite brand and NFT Management and Web3 Connect innovations deliver a seamless experience creating NFTs easily and securely.
- NFT Management helps retailers build brand love with digital collections. With NFT Management, brands are able to:
- Create NFT Collections with Clicks, Not Code: In just a few clicks, customize and deploy secure, audited smart contracts they fully own and control in perpetuity.
- Deliver Trusted Experiences: Keep their data secure with configurable privacy controls and proactive fraud detection.
- Web3 Connect unifies customer data from Web3 across the Customer 360. By using Web3 Connect, companies can:
- Enrich customer profiles with Web3 data: Unify Web2 and Web3 identities in their CRM with Web3 wallet IDs, NFT transaction history, and wallet risk scores
- Create personalized, omnichannel experiences: Delight customers with a seamless experience across Web2 and Web3 channels, powered by their Customer 360 platform.
- Salesforce customers Crown Royal, Mattel and Scotch & Soda agree after successfully creating and securely deploying NFT Collections during the pilot program that supported nearly 275,000 transactions between them.
See the newsroom post HERE for more details on these Web3 product innovations.
If You Haven’t Applied Yesterday’s Patch Tuesday Updates… Now Would Be A Good Time
Posted in Commentary with tags Microsoft on March 15, 2023 by itnerdI say that because Microsoft used Patch Tuesday to correct a zero-day bug in the Windows SmartScreen anti-malware web service that was allowing hackers to deliver malware without users noticing. Tracked as CVE-2023-24880, this vulnerability allowed the hackers to prevent security alerts from popping up and warning users when opening malicious files from the Internet.
The exploit was discovered by Google’s Threat Analysis Group (TAG) and reported to Microsoft on February 15. The exploit uses malicious MSI files that were signed with a specially crafted Authenticode signature that would cause SmartScreen to fail and not alert the user. TAG points out that the real issue here is that Microsoft had “narrowly” patched a similar vulnerability, CVE-2022-44698, back in December, but as they pointed in out in their blog post this week:
“This security bypass is an example of a larger trend Project Zero has highlighted previously: vendors often release narrow patches, creating an opportunity for attackers to iterate and discover new variants,”
“When patching a security issue, there is tension between a localized, reliable fix and a potentially harder fix of the underlying root cause issue. Because the root cause behind the SmartScreen security bypass was not addressed, the attackers were able to quickly identify a different variant of the original bug.
Morten Gammelgaard, EMEA, co-founder, BullWall had this to say:
“The fact is, malicious actors will always find a way to get into your network. Microsoft had patched this vulnerability last December only to see the threat actors change direction and find a new way in. There is no final fix for network security. As we saw in a recent LA Housing Authority ransomware attack, the LockBit group was in that network for an entire year before they took action and encrypted the network.
“Even Elon Musk had his spaceship designs stolen and held for ransom recently. And if you think no one will notice your small business, they will probably notice your suppliers and either shut down your supply chain or move laterally into your network itself.”
If you’re wondering where the Elon Musk reference comes from, this will help you to get up to speed on that. But in any case, given that this is a significant vulnerability that you need to get about patching ASAP.
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