UserTesting, a SaaS leader in experience research and insights, today announced the findings from its global social commerce survey conducted by Talker Research. The study focused on adults who use social media for shopping, and interestingly, found very similar experiences among American, Australian, and British consumers. This alignment underscores social media’s influence on shopping behaviors and satisfaction levels across these regions.
Key insights from the survey include:
- Shopping Habits: Findings in the report suggest a consistent trend amongst adults that use social media across the United States, the United Kingdom, and Australia, and the natural adoption of social media platforms as a vehicle for shopping. 68% of American and Australian adults shop using social media, similar to 65% of adults in the United Kingdom. Americans spend an average of $262.20 per purchase, slightly more than Australians ($211.42 USD) and Brits ($192.40 USD).
- Shopping Experiences: 68% of adults from both the United States and the United Kingdom reported positive social commerce experiences, just slightly more than 61% of Australian adults. This aligns with the UserTesting Retail Benchmark Report, highlighting that top retailers excel in digital experiences. Positive experiences drive stronger sales.
- Spontaneous Purchases: 72% of Americans and Australians reported spontaneous purchases on social media, essentially the same as 70% of Brits. Happiness was the strongest emotion driving these purchases for 53% of Americans, 49% of Brits, and 45% of Australians.
- Common Issues: 46% of Americans, 48% of Australians, and 44% of Brits have purchased items on social media that were not as advertised. Despite this, 73% of Americans and 72% of Brits would continue using the same platforms, just a little more than 66% of Australians.
- Popular Purchases: Clothing is the top item purchased for consumers via social media across the three regions, with 52% of Americans, 53% of Australians, and 53% of Brits buying clothing. Gifts and shoes/accessories are also popular in the US, while Brits and Australians prefer gifts and beauty/skincare products.
- Shopping Frequency: 23% of Americans shop via social media at least once a week, only slightly more than 20% of Brits and 18% of Australianss. Monthly shopping rates are close as well with 49% for Americans, 47% for Brits, and 45% for Australians.
- Trust in Recommendations: Family, friends, and significant others are the most trusted sources for social media shopping recommendations, averaging a total of 75% across all regions. Content creators and influencers are trusted by a smaller percentage at an average of 9% across the three regions, and celebrities trail even further behind at an average of 3%.
The survey also highlighted the growing use of live shopping events on social media. Americans have adopted this trend more readily than their counterparts in Australia and the United Kingdom:
- Live Shopping Participation: 21% of Americans have shopped via live social media events, 19% have watched without purchasing, and 40% have not tried it but do not believe it is a fad.
- UK Participation: 17% have participated, 17% have watched without purchasing, and 38% have not tried it but do not believe it is a fad.
- Australian Participation: 10% have shopped via live events, 15% have watched without purchasing, and 42% have not tried it but do not believe it is a fad.
Survey methodology:
This random double-opt-in survey of 2,000 general population of Americans, 1,000 general population from the United Kingdom, and 1,000 general population of Australians, who use social media platforms, was commissioned by UserTesting between May 3 and May 10, 2024. All respondents were adults. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).
Click the link to access the UserTesting Social Commerce Report.





Cigent Protects Sensitive Data at the Edge with New Secure Storage
Posted in Commentary with tags Cigent on June 25, 2024 by itnerdCigent Technology have announced new secure storage drives to ensure data security for the broadest array of devices of any secure storage provider.
Cigent’s family of solutions, originally developed for and with U.S. federal agencies, protect against evolving threats that risk data integrity, including both physical attacks, such as cloning and wiping, and remote attacks. The solutions that Cigent brings to market today address the rampant proliferation of devices at the edge, with insufficient protections to ensure that data is protected.
Today, Cigent expands their portfolio with additional secure storage form factors providing critical data protection for systems operating at the edge, including emerging technologies such as unmanned vehicles. They offer powerful and federally certified protections with full-drive hardware encryption, wiping and cloning prevention, and remote data erasure. New solutions include:
All solutions can be managed from an enterprise management console streamline administration. In addition to the full drive encryption, all Cigent Secure Storage solutions have the ability to create hidden partitions to store the most sensitive data and allow remote erasure of data using a combination of crypto and full block wiping.
Emerging technologies and evolving mission requirements are driving significant expansion of sensitive data at the edge. A growing portfolio of systems are collecting, processing, and storing sensitive data. Cigent provides unparalleled breadth of hardware-encrypted secure storage devices that allow program managers to meet compliance mandates and ensure data remains protected. Protections have been verified by experts including NSA, NIAP, and MITRE, and are in use by many U.S. government organizations requiring the highest level of protection.
Cigent storage can be configured and administered at scale through a management console and an efficient Command Line Interface (CLI) tool. Cigent and its ecosystem of device, vehicle, and system integrator partners are ready to support procurement, delivery and deployment requirements.
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