VICE has highlighted six reasons why Google Maps is the creepiest app on your phone. And I do mean creepy:
1. Google Maps Wants Your Search History: Google’s “Web & App Activity” settings describe how the company collects data, such as user location, to create a faster and “more personalized” experience. In plain English, this means that every single place you’ve looked up in the app — whether it’s a strip club, a kebab shop or your moped-riding drug dealer’s location — is saved and integrated into Google’s search engine algorithm for a period of 18 months. Google knows you probably find this creepy. That’s why the company uses so-called “dark patterns” — user interfaces crafted to coax us into choosing options we might not otherwise, for example by highlighting an option with certain fonts or brighter colors.
2. Google Maps Limits Its Features If You Don’t Share Your Search History: If you open your Google Maps app, you’ll see a circle in the top right corner that signifies you’re logged in with your Google account. That’s not necessary, and you can simply log out. Of course, the log out button is slightly hidden, but can be found like this: click on the circle > Settings > scroll down > Log out of Google Maps. Unfortunately, Google Maps won’t let you save frequently visited places if you’re not logged into your Google account. If you choose not to log in, when you click on the search bar you get a “Tired of typing?” button, suggesting you sign in, and coaxing you towards more data collection.
3. Google Maps Can Snitch On You: Another problematic feature is the “Google Maps Timeline,” which “shows an estimate of places you may have been and routes you may have taken based on your Location History.” With this feature, you can look at your personal travel routes on Google Maps, including the means of transport you probably used, such as a car or a bike. The obvious downside is that your every move is known to Google, and to anyone with access to your account. And that’s not just hackers — Google may also share data with government agencies such as the police. […] If your “Location History” is on, your phone “saves where you go with your devices, even when you aren’t using a specific Google service,” as is explained in more detail on this page. This feature is useful if you lose your phone, but also turns it into a bonafide tracking device.
4. Google Maps Wants to Know Your Habits: Google Maps often asks users to share a quick public rating. “How was Berlin Burger? Help others know what to expect,” suggests the app after you’ve picked up your dinner. This feels like a casual, lighthearted question and relies on the positive feeling we get when we help others. But all this info is collected in your Google profile, making it easier for someone to figure out if you’re visiting a place briefly and occasionally (like on holiday) or if you live nearby.
5. Google Maps Doesn’t Like It When You’re Offline: Remember GPS navigation? It might have been clunky and slow, but it’s a good reminder that you don’t need to be connected to the internet to be directed. In fact, other apps offer offline navigation. On Google, you can download maps, but offline navigation is only available for cars. It seems fairly unlikely the tech giant can’t figure out how to direct pedestrians and cyclists without internet.
6. Google Makes It Seem Like This Is All for Your Own Good: “Providing useful, meaningful experiences is at the core of what Google does,” the company says on its website, adding that knowing your location is important for this reason. They say they use this data for all kinds of useful things, like “security” and “language settings” — and, of course, selling ads. Google also sells advertisers the possibility to evaluate how well their campaigns reached their target (that’s you!) and how often people visited their physical shops “in an anonymized and aggregated manner”. But only if you opt in (or you forget to opt out).
I haven’t had Google Maps on my iPhone for years. And this report really doesn’t make me want put it back on my phone. Google needs to get their act together as privacy is a big deal for a lot of people, and they’re on the wrong side of that argument. As usual. I would suggest to the company who claims to “do no evil” actually live up to that mantra. But perhaps I expect too much.
Google Sued By States for Abuse of Search-Market Dominance
Posted in Commentary with tags Google on December 17, 2020 by itnerdA bipartisan coalition of states sued Alphabet’s Google Thursday alleging broad antitrust violations in the online search market, marking the third U.S. case against the search giant in two months:
The lawsuit, led by Colorado, Iowa and other states, marks the latest escalation of the antitrust battle against Google. It comes a day after 10 Republican state attorneys general led by Texas sued the company for anticompetitive practices, and follows an October complaint by the Justice Department. “Combined with the other recent lawsuits filed against Google, never before have so many states and the federal government come together to challenge a company with such power,” Iowa Attorney General Tom Miller said a statement. “Google has more data on consumers, and more variety of information, than perhaps any entity in history.” The lawsuit, filed by 38 attorneys general, accuses Google of illegally monopolizing internet search and search advertising through a series of anticompetitive contracts and conduct, hurting consumers and advertisers in the process.
Clearly the US Government is on an all out mission to go after big tech and anything that big tech does. That means that this lawsuit won’t be the last one that you will see. And it’s a safe bet that this isn’t going to change under the incoming Biden Administration.
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