Ahead of the peak holiday shopping season, new research from Angus Reid commissioned by PayPal, reveals that Canadians will spend more than $2.5 billion using their mobile devices to shop for holiday gifts this year. In the third quarter of this fiscal year, more than 35 per cent of the transactions that PayPal processed globally, originated from a mobile device. The company expects to see a surge in mobile commerce in Canada over the holidays.
Canadian mobile shoppers plan to spend more than $200 on holiday gifts purchasing directly from their mobile device which is fairly close to the $275 which they plan to spend on buying gifts from a physical retail store. Many say they would use their mobile device to find and compare prices (62%) and research products (60%).
The latest holiday shopping trend is social commerce which is the act of people buying or selling directly from social media platforms. Survey data shows that one fourth of Canadians who own mobile devices plan to purchase a gift directly through an advertisement which pops up on their social media platforms – Facebook, Instagram, and Twitter. Of these shoppers, Millennials are more likely to drive social commerce (37%), followed by Gen X’ers (23%) and Baby Boomers (12%).
Mobile drives convenience and supports remote buying
Holiday shopping from mobile devices appears to be a preferred choice for those who live in Atlantic Canada. Four out of five Canadians in the Atlantic provinces plan to check off their gift-list by shopping from their mobile device because it offers more flexibility and helps them avoid long checkout lines, holiday crowds and parking hassles.
When it comes to gift giving, about one third (31 per cent) of Manitobans and Saskatchewanians plan to purchase clothing, shoes, and accessories with their mobile device. Quebecers, on the other hand, are preparing to gift experiences, with 21 per cent intending to purchase event or movie tickets from their mobile devices. A quarter of tech-savvy Ontarians look to gift the latest gadgets and devices, while 13 per cent of Albertans plan to put sports equipment and apparel under the tree – all through mobile purchases.
Finding the best deals
While holiday spending can quickly escalate, Canadians plan to capitalize on early sales. About one-third (29 per cent) of mobile shoppers plan to do their Black Friday and Cyber Monday shopping with a mobile device. Items at the top of the shopping list include clothing, shoes and accessories, followed by tech gadgets and devices.
Gender shopping differences
Both men and women will use their mobile device to shop this year, though the survey found distinct differences in how they will make their purchases. Women estimate to spend more on mobile shopping for the holidays – an average of $200 compared to $167, which is the average men expect to spend. More men (64%) said a mobile device is their preferred shopping method for the holidays compared to 51 percent of women who are likely to use their mobile device to shop. More than one-fourth of male Canadians will buy a tech gift or gadget with their mobile device, while only 14 per cent of women will do the same.
Mobile shopping drivers
Mobile devices enable consumers to easily compare prices and inventory and avoid the holiday shopping frenzy at malls. Better variety and gift items in stock are key motivators driving this preference. Additionally, research found that mobile shoppers would be more likely to use a mobile device to shop if there were special coupons or promotions (51%) and if their financial information was safe (41%).
Study methodology
An online (omnibus) survey was conducted through the Angus Reid Forum panel (facilitated by MARU/Matchbox). The omnibus was in field between October 13-18, 2017, and surveyed 1,544 Canadians aged 18+ (including 1,044 mobile shoppers).Results were broken out by region, age, gender, income, and education for demographic comparisons. The estimated margin of error for the total sample is +/- 2.5 per cent.
Canadian gamers spend 52 hours gaming online every month and more than half of them are women: PayPal
Posted in Commentary with tags Paypal on September 24, 2018 by itnerdPayPal Canada shared new insights from SuperData Research which revealed that gamers in Canada spend an average of 52 hours every month playing online games and more than half of them (55%) are women. Canadian gamers have an average age of 35 years and are eight years younger than their US counterparts. The research shows that 45 per cent of gamers in Canada play online or mobile games every day, compared to 39 per cent globally.
PwC predicts annual revenues in Canada’s online gaming industry to be $40M with a CAGR of 22.7% over the next five years*. Canada’s online gaming market has been growing strongly with total revenue in the sector greater than that of Italy and Spain combined.
Canadian gamers spend $200 per year on full online games compared with a yearly spend of $128 on buying in-game content. These gamers are also far less likely to trade for in-game items than the global average (22% vs. 44%).
Choice of device – smartphones versus PCs and Gaming Consoles
Gamers in Canada play across an average of three devices, roughly in line with global averages. Smartphones (66%) are the device of choice when it comes to online gaming followed by tablets (43%), desktops (40%) and laptops (34%). Among women, 74 per cent play regularly on smartphones compared to only 58 per cent of men. PlayStation 4, Xbox One and Xbox 360 were the most popular gaming consoles picked by Canadian gamers.
Other insights include:
Gamers access a plethora of platforms and stores
Globally, active paying gamers polled shop across 14 different gaming platforms and nearly 30 different storefronts over the last three months, an incredible variety.
Leading the world, respondents in Canada and Australia purchased games from 28 different gaming storefronts–followed by Russia (27) and the US (26). The most popular online gaming storefronts selected by Canadian gamers were Google Play (30%), Steam (26%), Apple App Store (26%) and PlayStation Network (25%). Steam was resoundingly popular with Millennials with 35 per cent of Canadian Millennials and 31 per cent of global millennials reporting they shopped there for gaming content.
Twitch, the online gaming platform, is gaining popularity with Canadians with 29 per cent of gaming video content (GVC) viewers in Canada watching it versus a global average of 21 per cent.
What turns players into payers
An easy payment process is critical to the online gaming experience. Games, platforms and storefronts that provide inadequate payment options may see it negatively impact their bottom line. While gamers prefer a variety in options for shopping, they identified one consistent need across game purchases—seamless payment options. With monetization models changing— developers and publishers need to have an excellent payment checkout experience to better serve customers.
*Source: PwC’s Global Entertainment & Media Outlook 2018-2022 Outlook:https://www.pwc.com/ca/en/media/release/canada-entertainment-media-industry-revenue-grow.html
Study methodology
This study was conducted by SuperData on behalf of PayPal, between February and March 2018 across 25 markets with 25,000 active paying gamers interviewed globally.
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