Archive for Uber

Aeroplan & Uber Canada Unveil Expanded Partnership

Posted in Commentary with tags on December 15, 2021 by itnerd

Aeroplan is pleased to announce an expanded loyalty partnership with Uber Canada, giving Aeroplan members in Canada the opportunity to earn points on Uber Eats and Uber Rides purchases when they link their accounts.

Starting today, Aeroplan members based in Canada will be able to earn the following when linking their Aeroplan and Uber accounts:

  • 1 Aeroplan point per $1 spent on eligible Uber Eats orders over $25 in Canada;
  • 1 Aeroplan point per $1 spent on Uber Airport Rides (all ride types including Uber X) and Premium Rides (including, UberXL, Uber Comfort, Uber Black, Uber Select etc.) in Canada and the U.S.;
  • 2 Aeroplan points per $1 spent on Uber Premium Airport Rides in Canada and the U.S.;
  • Plus, every time Aeroplan members take 10 Uber rides in Canada or the U.S., they’ll receive a $20 CAD Air Canada flight credit.

This partnership is an extension to September’s announcement, where Aeroplan Credit Cardholders received a free Uber Pass membership, unlocking unlimited $0 Delivery Fees on eligible food and grocery orders, ride discounts and additional perks with a free Uber Pass membership.

Additional Partnership Benefits:

  • New Uber Eats users get an extra 1,000 Aeroplan bonus points for their first order;
  • New Uber riders will get an extra 1,000 Aeroplan bonus points for their first ride;
  • All Aeroplan members can redeem their points for Uber gift cards and a 3-month Uber Pass membership at the Aeroplan eStore. Linked members can redeem for both at a discounted number of points;
  • Aeroplan credit cardholders get a free Uber Pass membership for 3, 6 or 12 months.

How to link your Aeroplan and Uber accounts:

  1. Open the Uber or Uber Eats app and tap the menu on the top left corner;
  2. Tap ‘Settings,’ and scroll down to tap ‘Aeroplan’ under the Rewards section, then tap ‘Link Account’ and then log into your Aeroplan account;
  3. Once accounts are linked, you will start earning points on qualifying Uber Eats orders and qualifying rides.

How to activate your free Uber Pass membership:

  1. Open the Uber or Uber Eats app and tap the menu on the top left corner;
  2. Add your eligible Aeroplan credit card to your Uber account;
  3. Activate your free Uber Pass membership and use your Aeroplan credit card when paying for qualifying purchases (the same one used to activate your free membership). 

For more information on the partnership, please visit:

Uber Canada And The Forum Partner On Free Programming For Self-Identified Women Entrepreneurs

Posted in Commentary with tags on November 19, 2021 by itnerd

To celebrate Women’s Entrepreneurship Day, Uber Canada and The Forum announced The Forum Growth Series – new programming for self-identified women entrepreneurs to take their businesses to the next level. This programming will support 500 entrepreneurs through free, half-day programs that cover everything from scaling and growing a business, to digital marketing and profitability. Programming will be offered virtually, with unique programs designed for both English and French entrepreneurs. 

The Forum Growth Series is part of Uber’s ongoing commitment to provide new learning opportunities and resources for drivers and delivery people on the Uber platform. 74% of drivers and delivery people describe their hours on the platform as part-time, and they take advantage of the flexibility on Uber to focus on other projects—starting a small business, building a career, or helping them and their families get ahead. Through investments in learning and education, Uber has been focused on helping people get more out of working on Uber both on and off the road. 

The Forum was a natural fit for a partnership, as their mission is to help women entrepreneurs access the resources & community they need to thrive in business. The Forum Growth Series will bring in industry experts and experienced entrepreneurs to connect with participants via live sessions and share their knowledge. The Forum will also offer additional access to 12 months of 1:1 mentorship, access to weekly calls with other women entrepreneurs, and access to a sharing platform where entrepreneurs across Canada can connect, ask questions, and share knowledge.

This programming builds on work done earlier this year, including a partnership with Rosetta Stone so that drivers and delivery people can learn a new language for free. Uber also rolled out letters that drivers and delivery people can download that describes the work they’ve done while using the Uber app. The letter is on Uber’s letterhead and can be used as evidence of their experience in job or other applications. 

Registration is now open, with programming going live in February. Women entrepreneurs can sign up here. This programming is open to self-identified women drivers, delivery people, restaurateurs or their family members. 

Uber Canada & Greenlots Launch Pilot Project To Encourage EV Adoption In Vancouver

Posted in Commentary with tags on November 10, 2021 by itnerd

Today, Uber announced that it will launch an electric vehicle (EV) charging pilot project in Vancouver, British Columbia. Uber will partner with global EV charging solutions leader, Greenlots, a member of the Shell Group that is soon to become Shell Recharge Solutions in 2022, to install three new fast-charging stations in locations with high rideshare utilization. This is Uber’s first partnership in North America designed to increase EV charger access exclusively for drivers and delivery people on Uber in public areas. The goal of the project is to increase EV adoption in the city, and use the pilot’s learnings to increase EV adoption in other cities where Uber operates in North America. 

Vancouver currently has the highest percentage of low-emission vehicles on Uber across all Canadian markets, but access to public charging options remains a key barrier in the city. The new charging locations will be in downtown Vancouver, Metropolis at Metrotown, and the final station to be confirmed. All three stations will open in January 2022, and will offer discounted charging rates to make public charging more affordable than charging at home.

This pilot is a continuation of Uber’s ongoing work to become a zero-emission mobility platform by 2040. Earlier this year, Uber rolled out Uber Green, Uber’s low-emissions ride option, to 16 cities across Canada. Drivers using an EV receive an incentive of $1 incremental in earnings for every trip made on the platform. Uber also launched Uber+Transit earlier this month in Ontario, which offers users convenient routes that combine local transit with an Uber ride. Uber also offers various resources to drivers and delivery people looking to make the switch to an EV including the EV calculator, which helps inform drivers of the cost of ownership, subsidies, and local benefits available when making the switch to an EV. 

Uber’s partnership with Greenlots on this pilot was a natural fit. Greenlots brings extensive experience providing turnkey solutions scaled to the specific electrification requirements of light, medium and heavy-duty fleets. Support for Uber includes site acquisition, system design and installation, and site operation tools. 

Based on behaviour and adoption rates, the Uber and Greenlots pilot project in Vancouver can act as a blueprint that can be replicated in urban hubs across North America. British Columbia’s Zero-Emission Vehicles Act (ZEV Act) along with programs like the City of Vancouver’s Climate Emergency Action Plan have created a framework that has encouraged a shift to electric in the region. The transition is also inclusive of populations that were once difficult to reach. For example: Vancouver requires 100% of new multi-unit residential buildings to include EV charging, and recently passed similar requirements for non-residential developments.

Wider access to EV charging can increase exposure and buying options, and influence EV adoption across Uber’s vast driver and customer network, to help electric go mainstream. With Uber’s scale, more electric miles would be completed in urban areas, and more charging on city networks. This would help strengthen charger accessibility within communities, and lead to lower battery costs, two significant barriers to EV adoption. 

Uber & CBCC Launch Black Business Direct

Posted in Commentary with tags on October 25, 2021 by itnerd

This week marks Black Small Business Week and to celebrate the moment, Uber and the Canadian Black Chamber of Commerce (CBCC) have launched Black Business Direct – the newest national digital directory by a national Black led non-profit organization. Black Business Direct is free to join, and free to view, and will be a comprehensive, easy to access resource that Canadians can use to discover and support local Black-owned businesses. 

Black Business Direct builds on shared efforts to develop a community-based platform that engages Black-owned business owners. From surveys to regional and crowd-sourced lists, the Black community has always worked to build and sustain a living listing of Black-owned restaurants, retail shops, vendors, and entrepreneurs. Uber announced the partnership last year, spending time engaging with the community to better understand their needs. Now, with Uber Canada’s support, Black Business Direct can continue to grow and support more businesses. 

You can read more in Uber’s newsroom.

New Uber Eats Update Lets You Search With Emojis For Your Favourite Food

Posted in Commentary with tags on September 22, 2021 by itnerd

Have you ever been walking from work and had a craving for takeout, only to learn that the restaurant is miles away from you? You’re not alone. As many as 8 out of 10 Uber Eats users tell us they face this issue and have switched to other map apps to search for nearby food. 

Consider that an issue of the past with Uber Eats new searchable pickup maps – launching today.

For the first-time ever, users across the world can search for one of Uber Eats’ 700,000 local restaurants or merchants on our pickup map with food emojis! 🌮 🍜  🍕 🍣 🥗

Simply open the Uber Eats and choose pickup, then type what you’re looking for in-app map, (using words or emojis), and see what’s nearby (including the exact distance from your selected location). 

Here’s a video of this new feature in action:

Uber Helps To Get The Vote Out In Canada

Posted in Commentary with tags on September 15, 2021 by itnerd

On Monday, Canadians will be heading to the polls to participate in Canada’s 44th Federal Election. And as part of Uber’s global commitment to help people move to the polls, we’re offering up to 50% off for roundtrip rides to and from the polls (up to $5 off for each trip)*. On September 20 across the country, Canadians can use the code VOTE2021 while the polls are open in their home province.  

From the 2020 U.S. election, to state elections in India earlier this year, Uber is proud to use its technology to reduce transportation barriers and help eligible voters safely cast their ballots.  

This is part of our ongoing effort in Canada to help move what matters, whether it’s helping Canadians get to vaccination centres, or helping first responders arrive safely to work. We’re proud to be a trusted partner for Canadians making plans to get to the polls, and help keep the wheels of democracy turning.

Pulling an election together is no easy feat—to Elections Canada and their staff, the candidates who put their names on the ballot, and the volunteers who power their campaigns, thank you for your efforts. 

Learn more about where to vote through Elections Canada here.

*Terms and conditions apply.  Code can be used in any Canadian city where Uber is available. Must apply the promo code in the Wallet section of the Uber app prior to requesting the ride to redeem the discount. Discount valid for up to $5 off maximum of two (2) UberX, UberXL or Uber Green trips on September 20, 2021. Cannot be combined with other offers. One time use only. Non-transferable. Offer is available between 7:30 am ET and 10:00 pm ET on September 20, 2021. Discount does not apply to tips. Offer and terms subject to change.

Uber Announces New Learning & Entrepreneurship Opportunities For Drivers

Posted in Commentary with tags on July 29, 2021 by itnerd

Uber is launching for drivers and delivery people focused on professional development, entrepreneurship and language skills programming that will help them advance their career journey, on or off the platform.

According to an Uber-commissioned Ipsos survey in Canada, 74% of drivers and delivery people describe their hours on the platform as part-time as they manage responsibilities like full-time employment, studies, parenting, caregiving, or entrepreneurship. 

Taking advantage of the flexibility of the Uber platform, drivers and delivery people have the opportunity to focus on other projects – starting a small business, building a career, or helping them and their families get ahead. 

Starting today, Uber is announcing three new investments in supporting the professional development and growth of drivers and delivery people on the platform, giving them the flexibility to create a brighter future for themselves and their families:

  1. In some cities where Uber operates, many drivers and delivery people are immigrants. According to Uber’s recent  Economic Impact Report, 63% of drivers in Canada identify with a racialized group. Uber is now offering access to language resources through unlimited language learning content from Rosetta Stone for drivers and delivery people in select tiers of the Uber Pro loyalty program.
  2. Drivers and delivery people in Canada can request an achievement summary letter which details the date of their first trip or delivery, number of trips and deliveries, average customer rating, and top feedback. Drivers and delivery people can use these letters as evidence of their experience using the Uber app in job and other applications.
  3. Uber Canada is partnering with The Forum to create entrepreneurship programming that will support 500 self-identified women entrepreneurs using the platform. Programming will launch in the fall and interested restaurant owners, drivers, delivery people and their family members cansign up here to learn more.

These resources and programs build on Uber’s Flexible Work+ proposal from March, where the company is committed to investing in supporting lifelong learning. 

More information can be found here

Uber Announces Uber Pass & Uber Pet Availability In Canada

Posted in Commentary with tags on July 6, 2021 by itnerd

Uber announced that is making it even easier to go anywhere, and get anything: 

  • Uber Pass launches this week: This week Uber is launching Uber Pass in Canada. Uber Pass replaces the Eats Pass to include both delivery and ride benefits. Uber Pass costs $9.99 per month plus applicable taxes and offers the following benefits:
    • $0 Delivery Fee on eligible restaurant orders over $15
    • $0 Delivery Fee on grocery orders over $40
    • 5% off eligible restaurant orders over $15
    • Rides Perks: exclusive monthly benefits for members like monthly discounts on rides
  • Uber Pet is Live: Folks who’ve spent a lot of time with the pets of their household this year can now take trips together with their furry friends. Uber Pet has rolled out to a handful of cities across Canada. (Note: Riders with service animals are able to choose and use any ride at no additional cost as per their  Service Animal Policy)
  • Coming this month – UberX Reserve: UberX Reserve will take scheduled rides to the next level and allow riders to plan and confirm their trip with UberX up to 30 days in advance, with an on-time guarantee. This will roll out to select cities later this month. 

It’s also never been a better time to drive with Uber. While trips have not yet returned to pre-pandemic levels, Uber data suggests that as cities across Canada start to slowly re-open, Canadians are feeling more comfortable to safely re-engage with local economies. Uber data from early June shows that earnings across Canada for ridesharing were 57% higher than the same week in January. To meet this demand, Uber is looking for 30,000+ drivers to sign up across the country and get cities moving again.

BREAKING: Former Uber Exec Facing Charges In Relation To 2016 Data Breach

Posted in Commentary with tags on August 20, 2020 by itnerd

The news is breaking that the Justice Department has charged Uber’s former chief security officer with obstruction of justice over his handling of a 2016 data breach:

The criminal charges filed in U.S. District Court in San Francisco against Joe Sullivan, 52, are believed to be the first against an executive stemming from a company’s response to a security incident.

But the charges drew an important distinction between failing to protect Uber’s computer network and failing to tell the authorities about it. Prosecutors said that Mr. Sullivan committed two felonies when he didn’t disclose the 2016 incident to federal investigators who were already investigating a similar data breach that had occurred two years earlier.

“When a company like Uber gets hacked, we expect good corporate citizenship, we expect prompt disclosure to the employee and consumer victims in that hack. In this case, what we saw was the exact opposite of good corporate behavior,” said David Anderson, the U.S. attorney in San Francisco, in an interview.

You can read more about this incident here.

If this guy is convicted on both charges he could face up to eight years in prison. Not a trivial amount of jail time. This should be interesting to watch as maybe Uber’s bad behavior is coming back to haunt it.

Uber Covered Up The Fact That They Got Pwned Last Year

Posted in Commentary with tags on November 21, 2017 by itnerd

Frequent readers of this blog know that I am no fan of Uber. Thus when I woke up today in India and at the top of my news feed was the story that Uber go pwned in 2016 and appeared to cover it up, I got another reason not to like them. The pwnage took the names, email addresses and phone numbers of 57 million riders. The hackers also nabbed the driver’s license numbers of 600,000 Uber drivers. None of this is good. And it seems that the strategy for damage control is to via a blog post throw some shade on the previous regime led by the now ousted Travis Kalanick:

You may be asking why we are just talking about this now, a year later. I had the same question, so I immediately asked for a thorough investigation of what happened and how we handled it.

The blog post is an interesting read and I hope the company is very transparent about what happened here because being pwned is bad. Not telling anyone about it is worse. And you have to wonder if this will end up on Capital Hill in the form of the public flogging that is known as a Congressional hearing?

UPDATE: This story just got worse. Bloomberg is reporting that the company also paid hackers $100K USD to cover the hack up. That’s not good at all. I’m pretty sure that you can book that Congressional hearing based on this.