Yesterday I brought you a story of a very serious service outage at Rogers. To recap, if you signed up for Internet service with Rogers, or you changed modems in the last few days, you have no service. That’s due to whatever systems that they have to activate cable modems go down, which resulted in a untold number of people being left without Internet service. And there is still no ETA from Canada’s largest telco as to when this will be resolved which is simply stunning.
This was brought to my attention by a client of mine who absolutely relies on the Internet. She’s an 83 year old woman who is effectively shut in her home. Thus she relies on the Internet to do everything from order medication, order groceries, to communicate with her family in the Ukraine and the USA. The first two items are key because she has mobility issues that keep her from leaving her home. Thus she uses the Internet to order medication and food for delivery. She is affected by this outage because she had a Rogers cable modem fail and had to do a cable modem swap to get back online.
Except that she isn’t online thanks to the problems that Rogers has.
Because of her situation, having no access to the Internet isn’t a minor inconvenience. It’s a major disruption to her ability to live. So I knew that if Rogers couldn’t get her back online (because as I related to you yesterday in the story that I linked above, Rogers tech support had no ability to bring her back online), then I had to step in and help her. In her case, she had a computer and an iPad. So while I couldn’t do anything about the computer, I could get the iPad back on line. So I took one of my phones, which was the ZTE Axon that I kept around for testing purposes, and put it into mobile hotspot mode. I then connected her iPad to it. That allowed her to do everything that she needed to do from her iPad. Mission accomplished.
Meanwhile, the issues that Rogers has continues to affect who knows how many people. Many of whom took to Twitter to vent:
https://twitter.com/mxrvnc/status/921555745048477696
This whole episode shows that Rogers has serious issues that has to make their customers wonder about their choice of Internet provider. And the last Tweet that I posted above highlights why. It seems inconceivable that Canada’s largest telco doesn’t have a backup of some sort for a system that for them has to be business critical. You have to wonder if that sort of short sighted thinking exists elsewhere within Rogers. I don’t know and maybe I am looking at this wrong. But here’s what I do know. A lot of people are really, really mad at Rogers right now. And the longer that this goes on, the more likely that Bell Canada and other telcos are going to get phone calls from people who simply want to get back online. Thus, I truly hope that Rogers is putting every resource that they have to resolve this issue. Then they come out with a robust apology to their customers for the trouble that they’ve caused, paired with something to make things right for all their customers. Given how much of a mess this is for Rogers customers, it’s the least that they can do.
UPDATE: My client called me to say that she just got an automated call from Rogers to say that the ticket that she opened related to this outage was not resolved and that they had no ETA when it would be. She’s asked me to come over to her house on Monday to look at other options as she thinks that Rogers inability to get their Internet offering working is ridiculous.
UPDATE #2: It seems Rogers problems are bigger than just their Internet offerings as per this Tweet from Rogers:
So this issue also affects home phone and cable TV customers too. That makes this issue an #EpicFail as that’s most of their business portfolio with the only exception being their cell phone operation. What’s an even bigger #EpicFail is that Rogers is still doing installs and upgrades despite knowing that they have a problem of this scale. I really can’t see how that makes sense as it creates a really bad impression of Rogers as per the the Tweets above. Not to mention that they are simply making the problem worse as they are adding to the queue of hardware waiting to be activated. Rogers clearly didn’t think that through.
UPDATE #3: Readers of this blog have tipped me off that Bell Canada is aggressively going after frustrated Rogers customers on Twitter to steal them from Rogers. Take this for example:
Rogers problems have just gotten worse. I would not want to be them right about now.
UPDATE #4: Rogers sent me a statement on a Sunday to say service should be restored by Sunday evening. Details here.
LinkedIn Launches beta program with Video for Sponsored Content
Posted in Commentary with tags LinkedIn on October 21, 2017 by itnerdLinkedIn has just announced that it’s now testing video for Sponsored Content with a limited number of advertisers in a closed beta including Prudential Financial and Microsoft Canada, following the launch of native video in the LinkedIn Feed less than two months ago.
Unlike pre- or post-roll video ads, native video ads live directly on a feed as a standalone post. While scrolling on the LinkedIn Feed, our members will see the video ad as they would any other piece of content, albeit with the “Promoted” label
Using video ads, which represent a natural extension of Sponsored Content native ads, advertisers can build brand awareness, engage the people who matter most to their business, and generate qualified demand for their products and services.
With this new capability, advertisers will be able to upload video through LinkedIn Campaign Manager, their Company Page, or their Showcase Page. They can then promote that video content as part of a Sponsored Content campaign and target an audience within LinkedIn’s professional environment.
LinkedIn video ads will feature the same targeting options as other LinkedIn advertising products. Marketers will be able to reach specific audiences based on member profile data like company size, geography, job title, and more. They will also have the ability to target their video ads using LinkedIn’s Matched Audiences suite. For now, video ads will only be served on mobile, but will expand to desktop in the near future.
LinkedIn plans to make video for Sponsored Content available to all marketers in the first half of 2018.
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