This is a different sort of post than the ones I typically write. But I felt it was important enough that I decided to write it, and I hope that you will read it.
You know me as the IT Nerd. I’ve been doing this since 2008. I do tech reviews, share my opinion on the tech world, and offer up tech related advice.
But I am also a Black male. I came to Canada from London England when I was 7 years old. And I have been a victim of racism before I came to Canada, and since I came to Canada. And being silent about this is no longer an option.
What the world has seen in the last few days goes beyond just people for African decent. And it goes beyond just the United States. After all, Canada is a place where Missing and murdered Indigenous women is such a problem that a National Inquiry was established to investigate this. Canada is also a place where the Province of Nova Scotia has had numerous issues with how the Province dealt with people of Black decent. For example, there’s the story of Africville where this area of Halifax was neglected for decade and ultimately the residents of the area were forced out. I could go on, but the point is this. In short, this is a human rights issue. And by that I mean that that there are humans in places all around the globe that are the subject of racism and ill treatment. And it is beyond time for this to stop.
Nobody should have to deal with being called the “n-word” for simply walking into a major sporting goods store in Toronto, nor should they be placed in a situation where police in Toronto draw their guns and put a 14 year old in handcuffs because their dad had the audacity to drive a BMW while being black. And in case you are wondering, both of those things are two of many racist incidents that happened to me. But beyond me, or other people of African decent, Indigenous women shouldn’t be facing violence at a rate of seven times higher than that for other females. And beyond Indigenous women, visible minorities should not be forced into jobs because of the color of their skin, or because they come from a certain part of the world. Racism, in all its forms needs to end. And it needs to end now. Politicians from Canadian Prime Minister Justin Trudeau, Ontario Premier Doug Ford, and yes, even US President Donald Trump among other politicians globally need to stop saying nice things and need to start taking concrete action to address this once and for all. There are people in the streets all around the world who want this issue to be addressed. Those politicians would do well to listen to them, and more importantly act on their concerns.
But more importantly, it is time for everyone, everywhere to act. Micro aggressions such as saying to Black people that “your parents must be so proud to you” which implies Black people don’t normally achieve should no longer be acceptable. Not hiring people because they don’t have “Canadian” experience which excludes new Canadians from a whole host of jobs should be unacceptable. And having White people take the step of standing with people who have legitimate and long standing concerns, and addressing those concerns should be the norm. This is the time to act. This is the time to make racism of all sorts and directed towards many, many people a thing of the past. The question is, will we all seize this opportunity to make this happen.
The ball is in all of our courts.
Why Does BMO Use The Last For Digits Of Your Credit Card For Marketing Purposes?
Posted in Commentary with tags BMO, Privacy on June 5, 2020 by itnerdI became aware of something that I truly find bizarre. One of my PR contacts got some marketing material from the Bank Of Montreal, or better known as BMO. In that marketing material were the last four digits of her credit card number. She found that to be very odd which is why she pinged me on this.
But it doesn’t end there. When she reached out to BMO on Twitter to inquire as to why they were doing this, they said this:
“I can advise that with marketing offer, we ask that you provide certain information, so we can track who is taking advantage of the offers we send out. This information is only used by BMO and not provided to any third parties.”
Here’s my take.
BMO offers MasterCard branded cards and the format of the card number goes something like this:
5191-23xx-xxxx-xxxx
So if I were some sort of miscreant, having the last 4 digits of a credit card makes life a whole lot easier to guess what a card number might be. Sure it may take effort to get the full card number. And then you have to get the expiry date and perhaps even the CCV (the three digit security code on the back of the card) to exploit the card for fraud. So it would take some work. But it is possible to do. Beyond that, simply having the credit card number can be enough to grab personal information to commit some sort of fraud that isn’t related to going on a spending spree with someone’s credit card.
Both of those outcomes would of course be bad for the customer.
The other thing that I will point out is that there are many ways to track if a customer takes advantage of an offer or not. There are many tools like Pardot which is made by Salesforce for example that can do this transparently. And I am pretty sure that using a credit card number, even a partial one, is not a good way way of doing this. So I was very interested as to why BMO decided to go with using the last four digits to track if a customer takes advantage of an offer. So I decided to ask them.
If I get an answer, I will update this story. But on the surface, this sounds like a bit of a risk to customers. And perhaps BMO needs to take a second look at this, as we live in times where everyone should be risk adverse.
UPDATE: I have a screen shot of the piece of marketing that this person received. I have removed all the personal information and noted where the last four digits of the credit card number is located with the words “Last 4 Digits Of Credit Card Number Above” which of course I have removed.
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