Archive for November 15, 2022

The Biggest Ad Buyer On The Planet Says To Steer Clear Of Twitter…. Elon Musk Is Officially Screwed As A Result

Posted in Commentary with tags on November 15, 2022 by itnerd

Since Elon Musk bought Twitter, nails have been going into the platform’s metaphorical coffin. And the latest nail is a big one. Advertising giant GroupM, who’s clients include Google, Coca-Cola, and Unilever has named Twitter “high-risk,” and is warning its clients against buying promotions on the site. Digiday has the details:

GroupM, the world’s largest media buying agency, is telling clients that Twitter is now a “high risk” media buy following a barrage of controversies, U-turns and confusion that capped off Elon Musk’s second week as the owner of the social network.

The advice was shared in a document, seen by Digiday, that warns marketers of the risks of advertising on the volatile social network. It reads: “Based on the news yesterday [Nov. 10] of additional senior management resignations from key posts, high profile examples of blue check abuse on corporate accounts, and the potential inability for Twitter to comply with their federal consent decree, GroupM’s Twitter Risk Assessment is increased to a High-Risk rating for all tactics.”

If this stance is to change, Twitter has to resolve several issues, per the document. They are as follows:

  • Return to baseline NSFW levels
  • Re-population of IT security, privacy, trust & safety senior staff
  • Establishment of internal checks & balances
  • Full transparency on future development plans of community guidelines/content moderation/ anything affecting user security or brand safety
  • Demonstrated commitment to effective content moderation,enforcing current Twitter Rules, e.g., account impersonation, violative content removal timing, intolerance of hate speech & misinformation, etc.

Yeah. None of that is going to happen. Even if he could make any or all of that happen. Which to be clear he can’t. Musk has got zero interest in tap dancing to the tune of the ad industry. Even if he needs their money as Twitter’s main source of income is advertising whether he likes it or not.

GroupM joins a number of other ad agencies in recommending against advertising on Twitter. That includes Omnicom, Cossette, and likely others who are running as far away from Twitter as they can get. And the more that happens, the more screwed Elon Musk is.

It’s almost time to give Twitter its last rites.

Zoho Finance Platform achieves 50% year-over-year growth

Posted in Commentary with tags on November 15, 2022 by itnerd

Zoho Corporation, a leading global technology company, announced today that the Zoho Finance Platform has achieved 50% year-over-year (YOY) revenue growth, supporting more than half a million businesses across more than 160 countries. 

Driving the Platform’s growth is the global expansion of its cloud-based accounting application, Zoho Books, which now supports 180 currencies, 17 languages, and is backed by a comprehensive global tax engine that solves country-specific tax compliance challenges. Following today’s launch of Zoho Books in Mexico, just a few weeks after launching in Kenya, the accounting application now supports 14 editions, including a global version.

Launched in 2011, Zoho Books is among the five highest grossing Zoho products, with revenue growing 50% YOY. The accounting application offers editions across the globe, including Canada, the US, UK, India, Australia, UAE, Kenya, and Mexico.Zoho Books is a government recognised tax-compliant solution in the UK (MTD), Saudi Arabia (ZATCA), UAE (FTA) and India (GSP). 

Zoho’s Finance Platform includes solutions for accounting, inventory management, travel and expense management, billing and subscription management, and payroll management. These applications are built on the same underlying platform, enabling instant interoperability, seamless data flow, and unification across systems. Typically, businesses start using one of the finance products, and then expand their usage to other applications within the suite. On average, customers using Zoho Books for more than one year adopt at least two other applications within the finance suite.  

Powerful ecosystem 

Beyond products and the platform, businesses can benefit from the strength of the ecosystem. The finance platform comes with a growing network of payment gateways, banks, travel partners and shopping carts. Businesses can also connect with any third-party applications through APIs and Zoho Marketplace. This significantly reduces the need to invest in IT resources, and enables them to go to quickly-market with any change.  

Zoho Finance Plus and Zoho Books Pricing: 

Zoho Finance Plus starts at CAD $349 monthly per organization, includes 10 users. 

Zoho Books starts at CAD $20 monthly ($15 billed annually), per organisation. It also comes with a free plan. For more information on pricing please visit: www.zoho.com/books/pricing/