helloDarwin, the innovative platform connecting businesses and suppliers, unveils the major trends shaping the industry in 2023. With a thorough analysis of data gathered from its 13,000 projects since its inception in 2017, helloDarwin provides an insightful overview of the developments that will mark this year.
Companies tighten their belts
A telling trend: while the volume of exchanges between customers-demanders and suppliers-bidders is clearly up, by 24.69%, dollar investments are lower.
Sectors in demand among Canadian companies: digital transformation
Growth in sectors or expertise most in demand
+ 71.49% of requests for transactional website projects
+ 60.80% of requests for digital marketing projects
+ 25.25% of requests for hiring external consultants
+ 24.56% requests for external human resources expertise
Decline in certain sectors
– 69.70% fewer requests for print marketing services
– 28.26% fewer requests for video production services
– 15.79% fewer requests for graphic design services
The digital marketing, IT, software management, marketing strategy and website creation sectors were all on the rise in 2023 compared to 2022. In 2023, the acceleration of digital transformation was particularly noticeable, reflecting companies’ growing awareness of the need to adapt to the demands of the post-COVID market.
Increased use of consultants
In an uncertain economic climate, companies are finding it difficult to recruit talent internally. As a result, there has been a marked increase in the demand for consultants.
Boom in subsidies and external funding
The use of grants is growing exponentially, with a 49% increase in the number of projects financed partly or wholly by external funding. Programs such as the Canadian Digital Adoption Program (CDAP) and ESSOR offer crucial opportunities for companies seeking digital transformation. Jeff Carrier says: “Grants are not simply funding, but a strategic opportunity for companies to realize their full potential.”
Outsourcing specific tasks
An emerging trend reveals that companies are now outsourcing specific tasks in the form of “boutique outsourcing”. This approach, in collaboration with in-house resources, enables targeted mandates to be fulfilled efficiently.
Increased competition and aggressive acquisition strategies
helloDarwin notes increased competition on its platform in 2023, with the average number of applicants per project up 38.49% on 2022.
Another new feature for 2023 is that major marketing, advertising and communications agencies and clients across Canada are now interested in helloDarwin’s services in large numbers.
Highlights in brief
- 24.69% growth in the number of projects submitted in 2023 compared with 2022.
- 32% decline in dollar investment per customer-supplier transaction in 2023.
- Average number of applicants per project increased by 38.49%.
- 6000 suppliers are active on the helloDarwin platform.
Pre-Christmas delivery Scam Sites Up 34% In December Alone
Posted in Commentary with tags Group-IB, Scam on December 21, 2023 by itnerdScammers are taking advantage of shopper’s last minute delivery panic with a surge in fake parcel delivery websites. Group-IB is reporting a 34% increase in such sites in just the first 10 days of December, over November. In one campaign alone, CERT-GIB detected 1,539 phishing websites impersonating postal operators and delivery companies, since the beginning of November. The campaign affects delivery services in 53 countries.
In a typical attack, scammers send SMS messages to victims, often disguised as “urgent” or “failed” delivery notifications. The messages mimic well-known postal services, prompting recipients to visit scam websites and leave their personal and payment details. These sites will use official names and logos, using typosquatted URLs to add legitimacy.
To avoid detection by researchers and law enforcement, the fake sites are only live for a few days and restrict access geolocation, device and operating system.
Emily Phelps, Director, Cyware had this comment:
“Unfortunately, opportunistic cybercriminals use timeless tactics to target unsuspecting consumers in the digital age – exploiting human behavior. During the holidays, we often see surging scams centered around common activities like online shopping and gift giving, creating a sense of urgency. So, if you receive a text or email that strikes panic, take a pause to consider if the message looks suspicious or legit. Haste makes waste and taking a moment to be sure it’s from a valid source can make you more secure.”
If you want an example of what one of these scams looks like, I did a breakdown on such a scam here. Please take a look at it so that you’re not caught off guard by one.
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