Salesforce has followed up with their results from Black Friday. If you missed the first part of this, you can view it here.
Black Friday Results | Key Findings for Canada + Global:
- Canadian online Black Friday sales were down 6% YoY.
- Globally, online Black Friday sales grew 5% YoY, garnering $74.4 billion in online sales.
- Discounts in Canada fell 11% YoY, down to 21% average discount.
- In contrast, global discounts fell 3% YoY, at 27%.
- Salesforce estimates Cyber Week sales in Canada will be down 6% YoY in total growth.
- Global sales are expected to drive $51 billion, up from $48.4 billion globally in 2023.
Stay tuned for a follow up for Cyber Monday.
Canadian Black Friday Data From Salesforce Is Now In
Posted in Commentary with tags Salesforce on December 1, 2024 by itnerdSalesforce has followed up with their results from Black Friday. If you missed the first part of this, you can view it here.
Black Friday Results | Key Findings for Canada + Global:
Stay tuned for a follow up for Cyber Monday.
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